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Shape
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
PPC software that helps agencies optimize PPC ad spend
Table of Contents
Shape - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Shape overview
What is Shape?
Shape is a PPC software offering intelligent budget management and automation tooling to digital advertisers so they can eliminate spreadsheet tracking for good. The platform began as a tool designed to help digital advertisers track and manage their PPC spend on Google, Bing, LinkedIn, Twitter, Facebook, Youtube, Instagram, and Display and Video 360. However, Shape has quickly expanded to include robust spend and performance reporting, intelligent budget automation, team collaboration and communication tooling, and more ad platform integrations.
Shape differs from other advertising platforms by allowing advertisers to group any combination of campaigns into Budgets across any account, network, or channel. Budgets allow advertisers to track PPC spend for a set of campaigns toward a common spend goal, while also enabling advertisers to track performance according to their unique account and campaign structures.
As part of its suite of solutions and toolkits for PPC marketers, Shape also offers our Advertising Data Infrastructure. Our one-stop ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Shape’s user interface
Shape reviews
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Shape's key features
Most critical features, based on insights from Shape users:
All Shape features
Features rating:
Shape alternatives
Shape
Starting from
499
Per month
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Starting from
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Adalysis
Starting from
126
Per month
Shape pricing
Value for money rating:
Starting from
499
Per month
User opinions about Shape price and value
Value for money rating:
Shape integrations (7)
Top integrations
Shape support options
Typical customers
Platforms supported
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