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Pinterest Logo

Social selling software with content creation

Last updated: March 2025

Table of Contents

Pinterest - 2025 Pricing, Features, Reviews & Alternatives

What is Pinterest?

Pinterest is a social selling platform that allows users to create their own content through images, videos, and feeds to advertise products and generate leads. Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.

Starting from

Free

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Pinterest's key features

GetApp's analysis of 86 verified user reviews collected between October 2021 and December 2024 identified Pinterest's most critical features and how it performs according to users.

Content Management

Reviewers appreciate Pinterest's content management capabilities, highlighting the ease of saving, categorizing, and organizing Pins into different boards. They find it simple to edit board settings, schedule Pins, and manage visibility. Users report that the Chrome browser button enhances accessibility for storing web content. However, some find the options confusing and suggest better organization. They value the ability to control and update their content, making it beneficial for both personal use and business marketing strategies. Of the 53 Pinterest users who gave detailed accounts of their use of Content Management, 92% rated this feature as important or highly important.

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“One of the things I like most about content management on Pinterest is the ability to save and categorize Pins into different boards. This makes it simple to keep my content organized and easy to find for both myself and my audience.I also appreciate how easy it is to schedule Pins in advance. With Pinterest's scheduling feature, I can set up a Pin to be posted at a specific time and date, which saves me a lot of time and effort in the long run.”
“Pinterest gives an avenue to appropriately manage your content, and arrange and organize them perfectly for viewers to easily access. For example, viewers can go to my page and if what they want to see is fitness or fitness gadgets, there are boards for each aspect of my website. Pinterest gives you the ability to organize all your content according to what your website, youtube or tiktok is all about.”

Content Library

Users report that Pinterest's content library is extensive and diverse, offering a wide array of high-quality images, videos, infographics, and blog posts. They appreciate the ability to create personalized boards, making it easy to organize and access specific Pins. Reviewers indicate that the content library is valuable for finding inspiration, new ideas, and trending topics relevant to their interests or business. They also highlight the ease of searching and the visual appeal of the content. Of the 42 Pinterest users who gave detailed accounts of their use of Content Library, 90% rated this feature as important or highly important.

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“It is important that Pinterest has a wide array of content. Users can search for literally anything on the platform and create a personalized board to keep all your information. Users can also create their own content and upload it to their board as well as share it with others. ”
“You can create several libraries, which Pinterest calls "boards" and give them a name. There you can save your own pins and other users' pins. I love this feature because it helps me be organized and have quick access to specific pins and ideas.”

Customizable Branding

Reviewers indicate that Pinterest's customizable branding allows for a consistent and professional brand presence. They appreciate the ability to customize profile elements like pictures, board covers, and pin designs. Users find it helpful for driving traffic to their websites and creating a cohesive visual identity. They also value the opportunity to update profile banners and bios, making their profiles more personable and aligned with their brand strategy. Of the 39 Pinterest users who gave detailed accounts of their use of Customizable Branding, 87% rated this feature as important or highly important.

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“Customizable branding on Pinterest allows you to create a consistent and professional brand presence by customizing profile elements like pictures, board covers, and pin designs....”
“Customizable branding in Pinterest is important for several key reasons, especially for businesses, influencers, or anyone looking to build a cohesive visual identity: Consistent Visual Identity”

Social Promotion

Users report that Pinterest is effective for social promotion, allowing them to promote their business and social media content through Pins. They appreciate the ability to add descriptions and links to Pins, driving traffic to their desired platforms. Reviewers highlight the platform's organic traffic generation and its usefulness for showcasing work and promoting products. They find the process of promoting content straightforward and beneficial for reaching a wide audience. Of the 36 Pinterest users who gave detailed accounts of their use of Social Promotion, 86% rated this feature as important or highly important.

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“Due to the filtering and social media integration, users at this app can promote themselves or their brands and businesses, so I can say that the social promotion is very good.”
“What I like about this feature because it gives me the option to showcase my work that I have crafted.”

Social Media Integration

Reviewers appreciate Pinterest's social media integration, noting its compatibility with platforms like WhatsApp, Facebook, Instagram, and Twitter. They find it easy to share Pins directly to other social media sites and integrate Pinterest with their websites. Users value the ability to link different social media accounts, enhancing their content sharing and marketing strategies. They also highlight the ease of posting and sharing ideas across multiple platforms, making it a versatile tool for social media presence. Of the 49 Pinterest users who gave detailed accounts of their use of Social Media Integration, 84% rated this feature as important or highly important.

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“For me Pinterest's social media integration is fantastic, I can post images and links from my sites, I can follow and get a lot of followers and spread my work to this fully engaged audience.”
“I integrate my Pinterest account with Squarespace and I find the two work perfectly together because my readers are able to pin my posts to their profiles.”

All Pinterest features

Features rating:

Digital Asset Management
Artwork Management
Brand Guidelines
Drag & Drop
Social Media Monitoring
Change Management
Image Editing
Campaign Management
Commenting/Notes
Multi-Channel Marketing

Pinterest alternatives

Pinterest logo
4.7
(370)

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Free

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
visit website

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Per month

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Free version
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Features
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NiceJob logo
4.9
(198)
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75

Per month

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Brandfolder logo
4.7
(443)
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Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Pinterest pricing

Value for money rating:

Starting from

Free

Pricing details
Subscription
Free trial
Free plan
Pricing range

Pinterest integrations (110)

Integrations rated by users

We looked through 370 user reviews, to identify which products are mentioned as Pinterest integrations, and what is the users perception.

Shopify logo
Shopify

Integration rating: 5.0 (2)

This integration is important because adding the Pinterest sales channel on Shopify allows me to have all my products available on Pinterest without having to do it manually.

Product images are systematically pushed to the Pinterest platform. A lot of my site traffic comes directly from Pinterest.

ml

marina leon

entrepreneur

1/2
Instagram logo
Instagram

Integration rating: 4.3 (4)

I mainly use Pinterest to get inspiration for my future projects and on the other side I use Instagram for sharing life moment photos. Both Pinterest and Instagram use images instead of words. On both of these platforms, the visuals need to catch the user's eye and look good! But the difference with instagram is that the importance of engagement on a content in the eyes of users is low compared to instagram.

AK

Abdoulaye Konate

Freelancer

Twitter/X logo
Twitter/X

Integration rating: 5.0 (2)

The ideas I encounter on Twitter would be lost if I didn't save the important ones on Pinterest for easy access when needed. We are flooded with information every minute of the day; if we don't have the ability to archive and access significant material, it will be of no use to us.

NA

Nikki Aharonian

Lecturer, teacher educator

TLinky logo
TLinky

Integration rating: 5.0 (1)

When I want to share something from Pinterest with the rest of the team, I use Tlinky to create more precise shareable links as well as manage them for easy tracking

Verified reviewer profile picture

Annah Ngaira

Event Organizer and Decor Specialist

Canva logo
Canva

Integration rating: 3.0 (1)

From time to time, I also evaluate with this application in terms of content comparison.

Verified reviewer profile picture

Anonymous Reviewer

Social Worker

Buffer logo
Buffer

Integration rating: 3.0 (1)

I use Buffer to schedule pins, but it is a bit clunky and hard to repeat pins

Verified reviewer profile picture

Anonymous Reviewer

educator

WordPress logo
WordPress

Integration rating: 5.0 (2)

Integration rating: 4.0 (1)

Google Sites logo
Google Sites

Integration rating: 5.0 (1)

Photo Booth logo
Photo Booth

Integration rating: 3.0 (1)

Wix logo
Wix

Integration rating: 5.0 (1)

Google Forms logo
Google Forms

Integration rating: 5.0 (1)

Tailwind logo
Tailwind

Integration rating: 4.0 (1)

Pinterest support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Knowledge Base

Training options

Webinars

Pinterest reviews

Overall rating

4.7

/5

370

Positive reviews

96

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.93/10
Rating distribution

5

4

3

2

1

274

82

11

3

0

Pros
“I really like the quality of the images, the simplicity of use, and the variety. Editing my promotional material is more practical than it used to be, since I discovered this excellent tool.”
“Is excellent and pleasant to deal with. She makes good suggestions and can quickly make changes to our ads.”
“Pinterest is an amazing platform that is quite uncomplicated. It was easy to acquire and adopt it by only downloading it from Playstore and signing up to create an account.”
Cons
“I also hate that idea pins do not have links and that video pins have links that literally need to be found.”
“I think there is too much information, it gets confusing.”
“It is difficult to unpin pins once it is pinned.”

Pinterest FAQs

Q. What type of pricing plans does Pinterest offer?

Pinterest has the following pricing plans:
Pricing model: Free

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Q. Who are the typical users of Pinterest?

Pinterest has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Pinterest support?

Pinterest supports the following languages:
English, Dutch, French, Italian, Portuguese, German, Romanian, Slovak, Turkish, Japanese, Chinese (Simplified)


Q. Does Pinterest support mobile devices?

Pinterest supports the following devices:
Android, iPad, iPhone


Q. Does Pinterest offer an API?

No, Pinterest does not have an API available.


Q. What level of support does Pinterest offer?

Pinterest offers the following support options:
Phone Support, Knowledge Base

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