Shape Integrated Software Pricing, Features, Reviews & Comparison of Alternatives

Shape Integrated Software

PPC software that helps agencies optimize PPC ad spend

5.0/5 (2 reviews)

Shape Integrated Software overview

Shape is a PPC software offering intelligent budget management and automation tooling to digital advertisers so they can eliminate spreadsheet tracking for good. The platform began as a tool designed to help digital advertisers track and manage their PPC spend on Google, Bing, LinkedIn, Twitter, Facebook, Youtube, Instagram, and Display and Video 360. However, Shape has quickly expanded to include robust spend and performance reporting, intelligent budget automation, team collaboration and communication tooling, and more ad platform integrations.

Shape differs from other advertising platforms by allowing advertisers to group any combination of campaigns into Budgets across any account, network, or channel. Budgets allow advertisers to track PPC spend for a set of campaigns toward a common spend goal, while also enabling advertisers to track performance according to their unique account and campaign structures.

As part of its suite of solutions and toolkits for PPC marketers, Shape now offers an easy-to-use API. The Shape API provides access to the Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Youtube Ads, Display and Video 360, and Bing Ads APIs. Teams can make unified calls to one API versus building/maintaining four (saving time and money).


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Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 8 other markets, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Shape Integrated Software screenshot: Shape's intuitive dashboard helps PPC marketers manage advertising spend easily. Group any combination of campaigns across any accounts, channels, or networks into budgets and monitor spend and performanceShape Integrated Software Platform IntroductionShape Integrated Software screenshot: The Budget view displays current metrics in interactive charts and data tables to let users know how campaigns are performing in relation to performance goalsShape Integrated Software screenshot: The Budget conditions graph is an interactive graph that displays how spend and performance metrics are trending throughout any budget cycleShape Integrated Software screenshot: Along with charts, Shape offers multiple "Decision Grid" data tables that provide detailed metrics on performance, broken down into client, budget, campaign, adgroup/ad set, ad, and keyword levelShape Integrated Software screenshot: Shape's BudgetPacer provides data-backed recommendations that estimate the optimal maximum budget a campaign (or group of campaigns) can spendShape Integrated Software screenshot: Shape notifies users of their current PPC advertising performance along with estimated results Introducing AutoPilot Modes from Shape Integrated Software

Shape Integrated Software reviews


Very good
Value for money
Ease of use
Customer support
Jeron Molano

My company loves using Shape. This tool has helped us considerably in managing our various campaigns

Used weekly for 1-2 years
Reviewed 2017-09-05
Review Source: Capterra

My company loves using Shape. This tool has helped us considerably in managing our various campaigns effectively. Shout out to cust support for being awesome and helping us whenever we had questions! I highly recommend Shape to anyone in need of a tool to manage ad campaigns.

There really are no cons for the software. I would recommend creating a more robust reporting software with the product in the future for increased usage. The product performs great as is.

Response from Shape Integrated Software

Thank you for the outstanding review Jeron! We love that we get the opportunity to work with wonderful customers like you and to build PPC software for teams like yours to automate repetitive, manual PPC processes!

We're always looking for ways to improve our platform, so we'll be sure to pass your request for more robust reporting software to our team!

Rating breakdown

Value for money
Ease of use
Customer support

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Andrea Morin

Not what I expected...

Used daily for less than 6 months
Reviewed 2019-10-28
Review Source: Capterra

Ease of use. Incredible customer service.

Getting a functional report was difficult. I constantly felt like I was asking the programmers to "fix something" in our database.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Shape Integrated Software pricing

Starting from
Pricing options
Free trial
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Pricing is dependent on advertising spend managed on Shape platform. No account or user limits! Discounts available for 6-month and 12-month agreements.

Additional Pricing Tiers (Pre-Discount):
$299/mo for up to $100K/mo spend
$499/mo for up to $250K/mo spend
$799/mo for up to $375K/mo spend
$999/mo for up to $500K/mo spend
$1499/mo for up to $750K/mo spend
$1999/mo for up to $1M/mo spend
$2499/mo for up to $1.25M/mo spend
$2999/mo for up to $1.5M/mo spend
$3499/mo for up to $1.75M/mo spend
$3999/mo for up to $2M/mo spend
Request a Quote for >$2M/mo spend

Shape Integrated Software features

Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Customizable Templates
Data Import/Export
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (182 other apps)
Content Management (242 other apps)
Customizable Branding (244 other apps)
Drag & Drop Interface (241 other apps)
Email Marketing Management (178 other apps)
Engagement Analytics (231 other apps)
Real Time Analytics (209 other apps)
Social Network Marketing (175 other apps)

Additional information for Shape Integrated Software

Key features of Shape Integrated Software

  • Account, Campaign, Ad Set/AdGroup, Keyword Monitoring
  • Analytics / ROI Tracking
  • Auto-sync new PPC campaigns
  • Automate PPC Budget management with features incl. AutoPilot
  • BudgetPacer helps you estimate clients' optimal PPC spends
  • Cross-account budgeting
  • Cross-network campaigns
  • Customize reporting based on your account/campaign structure
  • Data Archives
  • Data Segmentation
  • Display & Video 360 (fka Doubleclick) Integration
  • Identify trends & optimize campaigns with graphs & alerting
  • Integrations with 8 Ad Platforms
  • Microsoft Ads Integration
  • Monitor & analyze social advertising metrics & spend
  • Monitor & optimize Facebook ads campaigns direct from Shape
  • Monitor & optimize advertising campaigns direct from Shape
  • PPC Account & Campaign Management
  • PPC Alerts
  • PPC Budget Management
  • Paid Search Campaigns
  • Paid Social Campaigns
  • Pause/Enable PPC campaigns based on spend
  • Performance Dashboards
  • Push 2-Way Changes between Shape & Advertising Platforms
  • RollOver unused/overspent PPC budgets to next cycle
  • Segment campaigns by search, social, display, video & more
  • Video Campaigns
  • Youtube Integration
View All Features


Shape allows digital marketers to:
Automate the activation and pausing of PPC campaigns when spend nears the available budget cap.
Group any combination of accounts or campaigns into a budget with a common spend goal.
Analyze and optimize advertising campaigns across 8 ad platforms together.
Make changes to PPC budgets, bids, and more to the advertising platforms directly from Shape.
Customize and download current and past performance reports.