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Shape Logo

Shape

PPC software that helps agencies optimize PPC ad spend

Table of Contents

Shape - 2025 Pricing, Features, Reviews & Alternatives

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What is Shape?

Shape is a PPC software offering intelligent budget management and automation tooling to digital advertisers so they can eliminate spreadsheet tracking for good. The platform began as a tool designed to help digital advertisers track and manage their PPC spend on Google, Bing, LinkedIn, Twitter, Facebook, Youtube, Instagram, and Display and Video 360. However, Shape has quickly expanded to include robust spend and performance reporting, intelligent budget automation, team collaboration and communication tooling, and more ad platform integrations.

Shape differs from other advertising platforms by allowing advertisers to group any combination of campaigns into Budgets across any account, network, or channel. Budgets allow advertisers to track PPC spend for a set of campaigns toward a common spend goal, while also enabling advertisers to track performance according to their unique account and campaign structures.

As part of its suite of solutions and toolkits for PPC marketers, Shape also offers our Advertising Data Infrastructure. Our one-stop ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.

Benefits of using Shape

Shape allows digital marketers to:
- Automate the activation and pausing of PPC campaigns when spend nears the available budget cap.
- Group any combination of accounts or campaigns into a budget with a common spend goal.
- Analyze and optimize advertising campaigns across 8 ad platforms together.
- Make changes to PPC budgets, bids, and more to the advertising platforms directly from Shape.
- Customize and download current and past performance reports.

Starting from

499

Per month

Alternatives with better value for money

Shape's key features

Most critical features, based on insights from Shape users:

Campaign Planning
4.0
(1)
Campaign Management
4.0
(1)
Data Import/Export
5.0
(1)
Social Media Integration
2.0
(1)
Multi-Campaign
5.0
(1)
Campaign Analytics
5.0
(1)

All Shape features

Features rating:

3.5
(2)

Account Alerts
(0)
Activity Dashboard
(0)
Activity Tracking
(0)
Advertising Management
(0)
Alerts/Notifications
(0)
API
(0)
Bid Management
(0)
Budget Management
(0)
Campaign Segmentation
(0)
Channel Management
5.0
(1)
Conversion Tracking
5.0
(1)
Customizable Reports
(0)
Customizable Templates
(0)
For PPC Campaigns
(0)
Goal Setting/Tracking
(0)
Keyword Tracking
(0)
Monitoring
(0)
Multi-Channel Marketing
(0)
Performance Management
(0)
Performance Metrics
(0)
Real-Time Monitoring
(0)
Reporting & Statistics
(0)
ROI Tracking
(0)
Scheduled/Automated Reports
(0)
Social Media Monitoring
(0)
Third-Party Integrations
(0)
Trend Analysis
(0)
Visual Analytics
(0)

Shape alternatives

Shape logo

Shape

5.0
(2)

Starting from

499

Per month

Free trial
Free version
Ease of Use
5.0
Features
3.5
Value for Money
5.0
Customer Support
5.0
HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(6.1K)
visit website

Starting from

20

Per month

Free trial
Free version
Ease of Use
4.3
Features
4.4
Value for Money
4.2
Customer Support
4.4
Semrush logo

Semrush

4.7
(2.2K)
visit website

Starting from

139.95

Per month

Free trial
Free version
Ease of Use
4.3
Features
4.6
Value for Money
4.3
Customer Support
4.4
Adzooma logo

Adzooma

4.0
(22)
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
4.6
Features
4.0
Value for Money
4.2
Customer Support
4.3

Shape pricing

Value for money rating:

5.0

Starting from

499

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

Shape integrations (7)

Top integrations

Pinterest logo
Pinterest

Shape support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Live Online
Videos
Webinars
Documentation
In Person

Shape reviews

Overall rating

5.0

/5

2

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10
Rating distribution

5

4

3

2

1

2

0

0

0

0

Shape FAQs

Q. What type of pricing plans does Shape offer?

Shape has the following pricing plans:
Starting from: $499.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Shape?

Shape has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Shape support?

Shape supports the following languages:
English

Q. Does Shape offer an API?

Yes, Shape has an API available for use.

Q. What other apps does Shape integrate with?

Shape integrates with the following applications:
Pinterest, Twitter/X, Google Ads, TikTok, LinkedIn for Business, Meta for Business, Instagram

Q. What level of support does Shape offer?

Shape offers the following support options:
Knowledge Base, Chat, Email/Help Desk, Phone Support, FAQs/Forum

Related categories

PPC
Campaign Management