Zendesk Suite vs Bigin by Zoho CRM

Salesforce Sales Cloud

LiveAgent

LiveChat

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Award-winning live chat, help desk, ticketing and call center software with AI, now UP TO 75% OFF. Start for free with a 30-day trial.

LiveChat is a customer service software that enables businesses to communicate with website visitors in real time through chat functionality. The platform includes AI-based chatbots for automating routine inquiries, customizable chat widgets, and proactive chat invitations to engage visitors. It offers integration capabilities with various third-party applications including CRM systems, e-commerce platforms, and marketing tools.

Zendesk offers a smart knowledge base for self-service that integrates seamlessly into its help desk software. It can be used internally by agents for quick resolutions, and externally by customers. Companies that use Zendesk's knowledge base software can reduce support costs by 50%.

Content Management

Self Service Portal

Data Import/Export

Commenting/Notes

Text Editing

Collaboration Tools

Discussions/Forums

Catalog Management

Reviews for Zendesk Suite come from a wide variety of industries, including computer software (13% of reviewers), information technology and services (11%), and marketing and advertising (5%). The most frequent use case for Zendesk Suite cited by reviewers is help desk (51% of reviewers).

Users and use cases

Reviewers appreciate the competitive entry-level pricing, free trial, and robust features included in basic plans, and some users say scaling options suit growing businesses. However, some reviewers feel costs rise quickly, with confusing pricing and limited free options.

Value for money

The Zendesk Suite integrations most frequently cited by reviewers are: Slack (a team communication product rated 4.7 out of 5 for its integration with Zendesk Suite), Jira (an IT project management product, 4.4), and Salesforce Sales Cloud (a CRM product, 4.2).

Integrations

Zendesk Suite is a help desk program with key features that include support ticket management, real-time consumer-facing chat, real-time notifications, email management, and alerts/escalation, and more.

Zendesk Suite

Web-based

iPad

Android

iPhone

Freshdesk

Zoho Desk

Intercom

Salesforce Service Cloud

Help Scout

JIRA Service Management

HubSpot CRM

Jira

Tidio

HelpDesk

Gorgias

tawk.to

ServiceNow

Front

HubSpot Service Hub

Pure Chat

Freshservice

Suite Team

Suite Growth

Suite Professional

Suite Enterprise

Cumbersome email management

Communications specialist

It isn't possible to send test emails to yourself to check how emails look, so you have to create test tickets that trigger certain emails you've added to automations or triggers. Though they support multiple brands, you can't use a different email template for each brand.

40% of reviewers feel negative about Email Management, describing Zendesk’s email handling as unintuitive and restrictive. Some users report difficulties with customizing email templates, managing notifications, and organizing threads. Reviewers mention challenges with spam filtering, lack of bulk actions, and confusing workflows for sending or forwarding emails. Users think the inability to easily prioritize, group, or track emails leads to missed or duplicate responses. Many reviewers indicate that these limitations complicate communication and make it harder to maintain efficient support operations.

High and complex pricing

Now the pricing structure is super super confusing and the most annoying is that they seem to just change the prices and remove features from the plan without notifications.

53% of reviewers feel negative about Pricing, citing concerns over Zendesk’s expensive and sometimes confusing pricing structure. Some users say that costs escalate quickly as more features or agents are added, making it less accessible for small businesses or teams with limited budgets. Reviewers mention frustration with add-on fees, feature limitations on lower tiers, and unexpected charges. Users think the lack of transparency and frequent changes to plans make budgeting difficult. Many reviewers feel that the need to upgrade for essential features or customizations creates financial strain and limits flexibility.

Frequent technical glitches

Business Analyst

It takes weeks to hear back from anyone despite adding words like "urgent" "critical" "time sensitive" in the subject line and the body. If you're get a response, you just hope it's comprehensive enough to solve the problem on the first try, but more often than not the support agents miss the point or gloss over the issue and provide a support article that doesn't help solve the issue.

61% of reviewers feel negative about Bugs and Issues, reporting recurring problems such as system lags, downtime, and glitches with integrations or app features. Some users say they experience slow response times from support when technical issues arise, which can disrupt their workflow. Reviewers mention frustrations with unstable web portals, unreliable notifications, and difficulties with API configurations. Users think these technical challenges sometimes lead to lost productivity and hinder their ability to respond to customers promptly. Many reviewers find that these ongoing issues require constant monitoring and troubleshooting.

Intuitive and user-friendly design

Visual Asset Production

I like that zendesk is easy to learn for users opening it up for the first time.

91% of reviewers feel positive about User Experience, describing Zendesk as highly intuitive and easy to navigate. Some users report that the platform’s straightforward interface allows both new and experienced users to quickly adapt and access essential tools. Reviewers find that daily tasks are simplified, and the learning curve is minimal. Users think the minimalist design and clear layout make managing workflows less stressful. Many reviewers appreciate that Zendesk’s usability enhances productivity, allowing them to focus on support tasks without being hindered by complex menus or confusing processes.

Integrated chat and ticket handling

Tech Coordinator

It allows me to keep record of all my customer chats, responding quickly and handling tickets on different platforms.

89% of reviewers feel positive about Chat and Ticket Management, noting that Zendesk provides a unified platform for managing live chats, tickets, and customer inquiries. Some users report that the integration of multiple communication channels—such as email, social media, and chat—enables them to respond quickly and keep all interactions organized. Reviewers appreciate features like automated ticket creation, customizable workflows, and comprehensive tracking. Users think the ability to merge tickets, use canned responses, and analyze support data helps them deliver efficient service. Many reviewers find these capabilities essential for maintaining high-quality customer support.

Comprehensive client support tools

Proofreader

Zendesk gave us a lot of flexibility in how we handled client requests and inquiries, helped us respond more quickly, and allowed us to automatically document all procedures.

94% of reviewers feel positive about Client Support, noting that Zendesk enables them to efficiently track, prioritize, and resolve client issues across multiple channels. Some users say they value the ability to monitor response times, assign tickets, and gather actionable analytics. Reviewers appreciate the flexibility to customize workflows and automate responses, which they find improves client satisfaction. Users think the integration with various platforms and secure documentation sharing streamlines communication. Many reviewers report that Zendesk helps them provide faster, more organized, and personalized support, which they believe is crucial for maintaining strong client relationships.

Streamlined team collaboration

System Administrator

The platform makes it easy to manage tickets and integrate third-party apps, which improves both workflow and team collaboration.

89% of reviewers feel positive about Team Collaboration, highlighting Zendesk’s ability to centralize communication and ticket management for multiple teams. Some users say they benefit from features that allow easy assignment, tracking, and monitoring of tasks among team members. Reviewers appreciate the ability to create shared responses, macros, and internal notes, which they find helps maintain consistency and efficiency. Users think the platform supports both internal and external collaboration, making it easier to coordinate across departments. Many reviewers indicate that Zendesk’s collaboration tools contribute to improved team productivity and organization.

Customer Account Support

The ability to customise workflows and automate parts of the process is especially helpful, and the reporting tools make it easy to see what’s working well.

People Business Partner

We are able to handle multiple inboxes, track SLAs, and retrieve information from prior tickets efficiently.

Technical Support Officer

It has helped me bring some order to my support operations. And allows me to keep SLA goals and respond on time and informs me about ticket history with built in ticket flow automating tools.

Project Analyst

Zendesk Support Suite has a unified support across email, chat, social media, phone, and messaging apps, allowing agents to manage all queries from a single interface, which simplifies workflows and improves efficiency.

Sometimes it limits me the way Zendesk suite handles follow up tickets when a ticket is closed. When a customer replies after closure, he creates a new thread instead of responding to previous one.

CX Consultant

The platform itself can be improved by your own hand, but there are minimal issues that could be improved by the [sensitive content hidden] of the app and they are busy working on AI instead of fixing some small issues that could help tons.

Sr. Dir. Support Operations

Its reliable performance, intuitive interface, and ongoing feature enhancements have helped us streamline operations and improve the overall support experience.

IT Manager

Zendesk Suite is brilliant in ensuring customer support is issued from a central location, and this eliminates disjointed feedback

Also it's robust automation—including AI-powered ticket routing, workflow triggers, and macros—that reduces agent workload and speeds resolution.

Operations Director

The automation features, such as triggers and macros, significantly improved efficiency and reduced manual workload.

Customer Operations Lead

Zendesk has created a solid and effective customer communication, ensuring that all customer requests are centralized

Support Analyst

The community provides constant feedback, but with a focus on AI features, the Zendesk team has not tried to improve the experience of existing products (except for UI improvements).

Chief of Staff

Sometimes I get lost in the UI since a new tab within the Zendesk app opens for every ticket I click on.

Operations Manager

The ticket system makes it simple to see who asked what and when. If a guest emails about snorkeling conditions or a last-minute booking, I know exactly where it is and can assign it to the right teammate.

HR Director

What I liked most about Zendesk weight is the ability to login and create tickets, it was not hard to do

Marketer

It has a lot of integrations and tools, reports/analytics are thorough, and the UI is intuitive.

Zendesk Developer

The platform is generally stable, but sometimes bugs and issues or we can say performance slowdowns occur,after some updates in plateform.

Benefits Manager

I have only used Zendesk Suite in one company, however I would say that it was a product that everyone was able to access immediately with no issues, i.e. it is easily accessible to all.

Senior IT Engineer

Merging two or more different customer messages sent over different channels into a single thread isn’t always automatic with such confusion in tracking resolution steps or audit trails.

Executive Business Development Strategist

My team and I can quickly respond to customer support tickets, tag tickets with keywords, such as "bug, "complaint", "praise" and more.

Owner

The FAQ help through the web plugin also helps cut down on questions and provides our customers with a convenient way to answer questions on their own, before needing to reach out to us.

Customer Success Manager

Easier to setup a knowledgebase in the the Zendesk suite which gives me the ability to create support articles to our clients, the tool supports email piping and integrations through SMTP and DNS verification where clients are able to email our support email and then we respond through the Zendesk Suite

It’s especially valuable for growing teams that need automation,  analytics, and consistency in customer services.

It’s a robust and reliable platform that streamlined our customer support operations and improved response times.

For instance, for us to add AI chat, business hour management and reporting to our account (all of which were included in our demo as part of the plan we were buying) it would more than double our subscription cost on a yearly basis.

The interface is clean and easy to navigate, and it keeps everything in one place, which makes handling customer queries much smoother.

IT Admin

While they're not completely ubiquitous on the internet, Zendesk is used by many large companies, so it's a clear and efficient customer support structure that is easy to use for customers.

Admin

less features as compared to so many other apps and adaptability options based on company needs are limited

Customer Success Specialist

Zendesk is amazing at what it's good at: viewing, managing, and responding to tickets. While it can feel lacking in a fast-paced environment, it has everything else you would want in a robust ticketing system.

Marketing Manager CRM

We mainly use it for ticketing our external dealers and customers related to working with us as well as their App tickets.

The tool creates a robust and structured support to customers, ensuring easy business continuity

Writer

Zendesk Suite is a customer service solution that has a lot of tools that allow you to seamlessly deliver amazing customer support.

Production Supervisor

We use those so that our employees can easily submit tickets for our IT team when they are experiencing software, hardware, or any sort of technical issues.

Pricing can be expensive for small startups because some useful and more advance features are locked behind higher plans.

Senior Solution Architect

Scalability - can support growing portfolios across cross-functional teams

Systems Administrator

The cost of an agent is pretty pricey and for someone that needs to see 10 or so tickets a month it simply does not work.

The platform is determined to handling tickets seamlessly, which is a feature I like

When attempting to streamline our support efforts, both for customers and for employees, we turned to Zendesk and found that it did exactly what it said it did.  

People Ops Manager

The ticket submission forms are super customizable, and there's a lot of great logic that you can build into them.

Student

I like the omnichannel settings of the tool where it accepts integration of the tool with social media tools like Facebook, WhatsApp and X formally Twitter hence easier to get messages from one tool

Graphic Designer

Overall for design teams or freelancers working in client-facing roles, Zendesk can help streamline workflows, improve response times, and enhance communication.

Especially in LATAM, where WhatsApp is widely used, the native integration with Meta makes all the difference.

Founder

Our overall experience with Zendesk Suite was dreadful. Despite being long-time users, we faced continuous hassles and struggles, particularly with their payment structure and unresponsive support team. When we attempted to downgrade our user numbers, a small oversight led to an automatic renewal, and our account manager failed to respond in time.

Support Operations Specialist

The customization of being able to add custom apps via API along with pulling other information is simple.

Can be challenging to manage customer users and keep that list up-to-date.

The establishment of multi channel supports helps reach out diverse clients

CUSTOMER SUPPORT EFFICIENCY

I really like this in one of my experiences with retail support, but I was able to work with emails, SMS, and life chat, and it was really efficient, user-friendly, and everything was organized

Data Analyst

However, we have not used your service for the past 3-4 months, and a check of our user logs will show that no one from our team has logged into the platform during that period. Despite multiple attempts to resolve this issue, including contacting customer support, we have encountered an unhelpful response.

Customer Support

Ticket Management

Users report that Zendesk Suite’s ticket management keeps customer inquiries organized with clear statuses, assignment options, and searchable ticket numbers. Reviewers highlight the ease of tracking, sorting, and prioritizing tickets, as well as seamless assignment among team members. They appreciate integrations with platforms like Jira and social media, and value customizable views and macros. Some users feel the UI could offer more advanced options, but overall, Zendesk Suite enhances ticket management efficiency and visibility. Of the 172 Zendesk Suite users who gave detailed accounts of their use of Ticket Management, 98% rated this feature as important or highly important.

Email Management

Reviewers indicate Zendesk Suite’s email management organizes high volumes of customer emails into trackable tickets, improving workflow and transparency. Users report that automatic ticket creation, sorting, labeling, and merging of duplicate emails streamline communication. They value metrics tracking, centralized conversation logs, and integration with existing inboxes. Some users mention limitations with the number of inbox views and CC functionality, but overall, Zendesk Suite’s email management is user-friendly and efficient for support teams. Of the 93 Zendesk Suite users who gave detailed accounts of their use of Email Management, 86% rated this feature as important or highly important.

Live Chat

Ticket and Email Management

Bugs and Issues

Features

Automation

Pricing

Small Business

Mid-size Business

Freelancers

Large Enterprises

Some users say Zendesk Suite offers a polished interface, flexible plans, and a free trial or freemium version, which helps small businesses get started at a low cost. Reviewers appreciate that even basic plans include a solid set of features and that the entry-level pricing is competitive compared to some alternatives. Some reviewers find the free version suitable for very small teams, and they like the option to scale up as business needs grow. They say the software’s value increases with its robust functionality, and some feel the investment is justified by improved client service and efficiency. Users think the availability of trials and discounts for annual billing adds to its appeal.

However, some reviewers feel Zendesk Suite becomes expensive as more features or agents are added, with advanced functionalities and integrations often locked behind higher-priced tiers. They report that add-ons, customizations, and certain support features require additional fees, making it less affordable for small businesses or those with limited budgets. Some users indicate the pricing structure is confusing and not always transparent, with frequent changes and features being moved to higher tiers. Reviewers indicate that the free plan is limited, and scaling up can quickly increase costs, especially for organizations needing multiple users or advanced capabilities.

Zendesk

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Bigin is a pipeline-centric CRM that helps small businesses move away from spreadsheets and get started with a CRM system for their business easily.

Sales Pipeline Management

Workflow Management

Task Management

Reporting/Analytics

Customer Journey Mapping

Quotes/Estimates

Reviews for Bigin by Zoho CRM come from a wide variety of industries, including information technology and services (10% of reviewers), marketing and advertising (9%), and real estate (5%). The most frequent use case for Bigin by Zoho CRM cited by reviewers is CRM (50% of reviewers).

Most users consider Bigin by Zoho CRM to offer strong value for money, frequently highlighting its affordable pricing and essential features. Some users report confusion over add-on costs, and a few find per-user pricing less cost-effective for very small startups.

The Bigin by Zoho CRM integrations most frequently cited by reviewers are: Google Workspace (a document management product rated 4.7 out of 5 for its integration with Bigin by Zoho CRM), Zoho Books (an accounting product, 4.8), and Zapier (an integration product, 4.9).

Bigin by Zoho CRM is a small business CRM solution offering key features such as contact database, contact management, sales pipeline management, lead management, email management, and reporting/analytics, among others.

Zendesk Suite vs Bigin by Zoho CRM Comparison (2026)

Zendesk Suite

Bigin by Zoho CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives