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Decode
Unified Emotion AI & Consumer Insights Platform
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Decode - 2026 Pricing, Features, Reviews & Alternatives
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Decode overview
What is Decode?
Decode is Entropik’s unified research platform, combining four powerful products in one seamless experience:
1. Insights Hub – Central repository for research data, trends, and findings
2. User Research – Run moderated and unmoderated tests to optimise user experiences
3. Consumer Insights – Understand purchase drivers, preferences, and sentiment at scale
4. AI Creative Insights – Test and refine ad creatives with predictive and emotion AI
Built for speed, scale, and smarter decisions, Decode enables intuitive study creation, dynamic logic control, and flexible testing, from surveys to prototypes and ad creatives. It includes preview tools, role-based collaboration, and real-time AI analysis to help teams build, test, and act on insights faster.
From idea to impact, Decode simplifies workflows, boosts participation, and uncovers the why behind every decision.
Key benefits of using Decode
1. Unified Insights in One Platform – Consolidates consumer research, user testing, creative analysis, and insight management in a single ecosystem.
2. Emotion & Behaviour AI – Go beyond claimed responses with facial coding, voice sentiment, eye tracking, and attention measurement to uncover real emotional drivers.
3. Faster, Smarter Decisions – Deliver actionable insights in days, not weeks, accelerating product launches and marketing optimisation.
4. Creative & UX Testing – Predict performance, compare against benchmarks, and receive AI-generated recommendations for improvement.
5. Collaboration at Scale – Role-based access, shared workspaces, and real-time dashboards for cross-functional teams.
6. End-to-End Research Workflow – From concept testing to live experience optimisation, all managed in one platform.
7. Proven at Scale – Trusted by 150+ global brands including Mondelez, Unilever, P&G, Vodafone, Johnson & Johnson, and Barclays.
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Decode integrations (7)
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Decode FAQs
Decode has the following pricing plans:
Free Trial: Available | (No Credit Card required)
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Q. Who are the typical users of Decode?
Decode has the following typical customers:
Large Enterprises, Mid Size Business
Q. What languages does Decode support?
Decode supports the following languages:
English
Q. Does Decode support mobile devices?
Decode supports the following devices:
Android
Q. Does Decode offer an API?
Yes, Decode has an API available for use.
Q. What other apps does Decode integrate with?
Decode integrates with the following applications:
Cint, Google Drive, Dynata Insights Platform, Zoom Workplace, Toluna Start, Slack, Figma
Q. What level of support does Decode offer?
Decode offers the following support options:
FAQs/Forum, Email/Help Desk, Knowledge Base, Chat, Phone Support, 24/7 (Live rep)