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Bowo
Guest relationship platform for modern hotels
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Bowo - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: October 2025
Bowo overview
What is Bowo?
Bowo is a guest relationship platform that comes with a Guest app, a communication hub, and a CRM. The Guest App provides access to hotel services, from check-in to room service to activity bookings. The communication hub centralize all guest communications, powered by a multi-lingual chatbot. CRM assists with guest profiling and automated communications via emails, SMS and WhatsApp.
The online check-in functionality streamlines arrival procedures through document scanning capabilities and digital key access, while the integrated marketplace creates opportunities for hotels to increase revenue through strategic upselling of services and amenities.
Key benefits of using Bowo
• Guest App: It offers guests a fully branded, mobile-first app without requiring downloads. They can check in online, explore services, order room service, book a spa treatment, or chat with the team, all from their phone or tablet.
• CRM & Marketing Automation: Bowo’s CRM is designed specifically for hoteliers. It allows teams to segment guests dynamically and automate personalized messages via email, SMS, or WhatsApp at key moments of the journey.
• Concierge Request Management: Reception and staff members can track and manage guest requests in real time. Tasks can be assigned, prioritized, and followed up, ensuring nothing slips through the cracks.
• Unified Communication Hub: All guest interactions are gathered in one place, regardless of the channel (email, WhatsApp, SMS) or staff member involved. This unified inbox ensures personalized follow-up, even across teams or shifts.
• Modular & Tailored Setup: Bowo adapts to each property’s needs from boutique hotels to lifestyle brands or airport hotels, every setup is fully modular and aligned with the hotel’s identity.
• Data & Insights: The solution helps track usage, engagement, and revenue generated through Bowo. It helps understand guest behavior and refine strategy based on real data.
• Integrations with PMS & Tech Partners: Bowo integrates with PMS and ecosystem of tools (channel managers, POS, payment providers), creating a fluid and connected digital environment.
Starting price
per month
Alternatives
with better value for money
Bowo’s user interface
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Bowo alternatives
Bowo
Starting from
4.5
Per month
Lodgify
Starting from
16
Per month
monday.com
Starting from
9
Per month
BrightSide
Starting from
160
Per month
Bowo pricing
Pricing plans
Pricing details:
User opinions about Bowo price and value
Value for money rating:
Bowo integrations (10)
Bowo support options
Typical customers
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Bowo FAQs
Bowo has the following pricing plans:
Starting from: €4.50/month
Pricing model: Subscription
Free Trial: Available
These products have better value for money
Q. Who are the typical users of Bowo?
Bowo has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Bowo support?
Bowo supports the following languages:
French, English, Spanish
Q. Does Bowo offer an API?
No, Bowo does not have an API available.
Q. What other apps does Bowo integrate with?
Bowo integrates with the following applications:
Cloudbeds, Infor CloudSuite, Lightspeed, 1Check, Misterbooking PMS, Planet Hospitality, Apaleo, protel PMS, OPERA Cloud Property Management, Mews
Q. What level of support does Bowo offer?
Bowo offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat