App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Lofty

AI-Powered Real Estate CRM & lead generation software

Table of Contents

Is this product right for your business?

Find out with a

Lofty - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Lofty overview

What is Lofty?

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.

Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.

A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.

Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

Starting price

Alternatives

with better value for money

Pros & Cons

Lead Management

Email Campaigns

Real Estate

Customer Support

User Interface

Sales Process

Lofty’s user interface

Ease of use rating:

3.9

(126)

Lofty pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(26)

3-4(35)

5(65)

What do users say about Lofty?

They take almost 10 minues to respond to each chat message, but if you do not respond in less than 2 they start messaging asking if you left the chat already.

Select to learn more

Who uses Lofty?

Based on 126 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Real Estate

Use cases

Real Estate CRM

CRM

Real Estate Agency

Sales Tracking

Lofty's key features

Most critical features, based on insights from Lofty users:

Workflow management

3.7

(6)

Reporting/Analytics

3.0

(7)

Task management

3.5

(20)

Sales pipeline management

3.7

(13)

Segmentation

3.5

(8)

Calendar management

4.0

(1)

All Lofty features

Features rating:

3.9

(126)

Access controls/permissions

4.7

(6)

Activity dashboard

4.1

(7)

Activity/News feed

(0)

Activity tracking

(0)

Agent management

(0)

AI copilot

(0)

Alerts/Notifications

3.9

(46)

API

3.0

(7)

Appointment management

(0)

Appointment scheduling

(0)

Calendar management

4.0

(1)

Call logging

(0)

Campaign management

2.5

(6)

Client management

(0)

Client/Property matching

2.8

(10)

Commenting/Notes

5.0

(3)

Communication management

(0)

Contact database

(0)

Contact management

4.0

(36)

CRM

3.3

(8)

Customer database

(0)

Customizable branding

4.5

(2)

Customizable fields

1.5

(2)

Dashboard

(0)

Data import/export

3.7

(21)

Data visualization

4.8

(4)

Document management

4.1

(7)

Electronic signature

3.4

(7)

Email management

(0)

Email marketing

3.8

(12)

Email templates

3.2

(6)

Email tracking

(0)

Event triggered actions

(0)

For real estate

3.9

(23)

For real estate agencies

(0)

Goal setting/tracking

(0)

Interaction tracking

3.8

(12)

Lead capture

4.5

(2)

Lead distribution

3.8

(15)

Leaderboards

(0)

Lead generation

4.0

(27)

Lead management

3.8

(45)

Lead nurturing

(0)

Lead qualification

2.0

(1)

Lead scoring

(0)

Listing management

3.3

(3)

Live chat

4.0

(1)

Marketing automation

5.0

(5)

Mobile app

(0)

Performance metrics

(0)

Pipeline management

3.2

(5)

Process/Workflow automation

(0)

Property database

3.8

(18)

Property management

5.0

(1)

Prospecting tools

(0)

Real-Time data

4.0

(1)

Real-Time notifications

(0)

Reminders

3.2

(6)

Reporting/Analytics

3.0

(7)

Reporting & statistics

(0)

Sales pipeline management

3.7

(13)

Sales reports

(0)

Search/Filter

4.0

(5)

Segmentation

3.5

(8)

Social media integration

(0)

Task management

3.5

(20)

Template management

3.6

(17)

Third-Party integrations

3.7

(7)

Transaction management

(0)

Website management

3.5

(4)

Workflow management

3.7

(6)

Lofty alternatives

Lofty

3.9

(126)

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.9

Features

3.9

Value for Money

3.9

Customer Support

3.5

CINC

4.1

(248)

learn more

Starting from

1000

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.2

Value for Money

3.7

Customer Support

4.3

BoldTrail

4.4

(562)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

4.3

Customer Support

4.2

TOP PRODUCER

4.0

(323)

learn more

Starting from

129

/user

Per month

Free trial

Free version

Ease of Use

3.8

Features

3.9

Value for Money

3.8

Customer Support

4.1

Lofty integrations (14)

Integrations rated by users

We looked at 126 user reviews to identify which products are mentioned as Lofty integrations and how users feel about them.

Gmail

Integration rating: 4.8 (17)

“Bulk Mail and contact histories”

Katie E.

Director of Operations

Google Calendar

Integration rating: 4.3 (11)

“It keeps us on track with our appointments and events. Very usueful.”

Patricia D.

Manager Business Administration

dotloop

Integration rating: 4.3 (5)

SkySlope

Integration rating: 3.4 (5)

“I use it daily. It is very important”

Casey H.

Realtor

BombBomb

Integration rating: 4.3 (4)

“To send videos to clients quickly and easily.”

Lisa L.

Owner

Zapier

Integration rating: 5.0 (4)

“Para conectar mi campaña de Meta. y asi poder captar leads”

“We use Zapier to connect our boards and automate some of our projects.”

Ezequiel G.

Administrador de empresas

1/2

Lofty customer support

What do users say about Lofty customer support?

Customer support rating:

3.5

We analyzed verified user reviews to identify positive and negative aspects of Lofty customer support.

A small group of reviewers found Lofty customer support easy to reach, responsive, and helpful when addressing their needs.

A significant portion of users report slow response times, difficulty reaching support, and unhelpful or generic answers.

Widely noted by reviewers, Lofty support often fails to resolve issues, lacks follow-through, and struggles with understanding problems.

Support options

Chat

Email/help desk

Phone support

Faqs/forum

Knowledge base

24/7 (live rep)

Training options

Documentation

Live online

Webinars

In person

Videos

To see what individual users say about Lofty's customer support, check out the review snippets below.

“I would appreciate the opportunity to have this reviewed and corrected, including reconsideration of the charges given that the core service was never fully operational.”

Bob J.

Team Lead

“The Task reminder is so helpful with staying on task each day so that I don't miss important follow ups with clients.”

Shane P.

Broker

“Customer support is very slow responding and it's hard to get a fast and direct answer with issues.”

Amanda R.

Realtor

“Customer service is fairly responsive, but they never follow through, they seem to never really understand the problem, even after I spend hours sending examples, videos, screen shots, and more to help them understand. ”

Stacy A.

tech dept