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CTM vs Liine Comparison (2026)
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Good recommendations?
Overview
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
159
5
4
3
2
1
118
32
6
1
2
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this app4.9
162
5
4
3
2
1
148
13
0
0
1
- Value for money
- Ease of use
- Features
- Customer support
90%
would recommend this appPros
“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”
Loganathan V.
MIS Infrastructure Support Engineer
“I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number.”
Loganathan V.
MIS Infrastructure Support Engineer
“I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers.”
SM
Sean M.
Director of Admissions
Pros
“So far, this software has been helping the office locate and see miss calls and also it helps with knowing if the patient is a new patient or existing.”
AM
Amy M.
Front desk
“It is very important that we know if this is a Spanish speaking call or an English call, we have a lot of call that are Spanish and the person in or office that speaks Spanish is not always the one that make the call backs.”
MA
Michele A.
Front Desk Coordinator
“My favorite thing about Liine is the amount of data we get, we are a very metric driven organization, and these insights help us understand how we are doing in our marketing efforts”
ms
molly s.
project coordinator
Cons
“The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.”
Loganathan V.
MIS Infrastructure Support Engineer
“Th learning curve is steep for some, and it has a ton of settings that you might not ever touch.”
MM
Mitchell M.
Director of Paid Media
“It's hard to narrow down the exact cost.”
EX
Emilio X.
Marketing
Cons
“That it does not allow text messages.”
AM
Amy M.
Front desk
“I knew going into our partnership that they do not at this time, so this was by means a dropped ball on their end.”
AA
Austin A.
Marketing Manager
“when patient's are calling the wrong office or trying to schedule a service we don't provide they deduct you as" Patient not schedule"”
SR
Summa R.
Call Center
- Vendor responds to reviews
- Last review3 months ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features126
- 2-Way Messaging
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Appointment Management
- Archiving & Retention
- Audio Capture
- Auto-Dialer
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- Business Process Automation
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Computer Telephony Integration
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Extraction
- Data Import/Export
- Data Security
- Drag & Drop
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- For Healthcare
- For Sales Teams/Organizations
- Forms Management
- Goal Setting/Tracking
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Leaderboards
- List Management
- Live Chat
- Machine Learning
- Manual Dialer
- Marketing Automation
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Location
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Online Forms
- Opportunity Management
- Outbound Call Center
- Patient Communications
- Patient Engagement
- Patient Management
- Performance Management
- Performance Metrics
- Phone Key Input
- Pipeline Management
- Predictive Analytics
- Predictive Dialer
- Prospecting Tools
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Conversations
- Recording
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SMS Messaging
- Sales Activity Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Scheduled Recording
- Scheduling
- Search/Filter
- Self Service Portal
- Self-Service Search
- Shortcodes
- Social Media Integration
- Source Tracking
- Spam Blocker
- Speech-to-Text Analysis
- Strategic Planning
- Tagging
- Task Management
- Task Progress Tracking
- Task Scheduling
- Template Management
- Territory Management
- Text to Speech
- Third-Party Integrations
- Transfers/Routing
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Web Forms
- Workflow Automation
- Workflow Management
- Workforce Management
- Total features132
- 2-Way Messaging
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Appointment Management
- Archiving & Retention
- Audio Capture
- Auto-Dialer
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- Business Process Automation
- CRM
- Call Center Management
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Campaign Tracking
- Channel Management
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Computer Telephony Integration
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Extraction
- Data Import/Export
- Data Security
- Drag & Drop
- Email Marketing
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- For Healthcare
- For Sales Teams/Organizations
- Forms Management
- Goal Setting/Tracking
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- Leaderboards
- List Management
- Live Chat
- Machine Learning
- Manual Dialer
- Marketing Automation
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Location
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Online Forms
- Opportunity Management
- Outbound Call Center
- Patient Communications
- Patient Engagement
- Patient Management
- Performance Management
- Performance Metrics
- Phone Key Input
- Pipeline Management
- Predictive Analytics
- Predictive Dialer
- Prospecting Tools
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Conversations
- Recording
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SMS Messaging
- Sales Activity Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduled Messaging
- Scheduled Recording
- Scheduling
- Search/Filter
- Self Service Portal
- Self-Service Search
- Shortcodes
- Social Media Integration
- Source Tracking
- Spam Blocker
- Speech-to-Text Analysis
- Strategic Planning
- Tagging
- Task Management
- Task Progress Tracking
- Task Scheduling
- Template Management
- Territory Management
- Text to Speech
- Third-Party Integrations
- Transfers/Routing
- Visitor Tracking
- VoIP Connection
- Voice Customization
- Voice Mail
- Web Forms
- Workflow Automation
- Workflow Management
- Workforce Management
Integrations
- Total integrations55
- 8x8 Contact Center
- AB Tasty
- Acquisio
- ActiveCampaign
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- Birdeye
- CAKE
- CTM
- CallRail
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- Google Sheets
- HubSpot CRM
- Instapage
- Intiveo
- Invoca
- Jive
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- MonkeyLearn
- NexHealth
- Phone.com
- PhoneWagon
- Pipedrive
- RingCX
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe Payments
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Weave
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- Total integrations19
- 8x8 Contact Center
- AB Tasty
- Acquisio
- ActiveCampaign
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- Birdeye
- CAKE
- CTM
- CallRail
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- Google Sheets
- HubSpot CRM
- Instapage
- Intiveo
- Invoca
- Jive
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- MonkeyLearn
- NexHealth
- Phone.com
- PhoneWagon
- Pipedrive
- RingCX
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe Payments
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Weave
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
