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Metadata
5
14
4
9
3
1
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0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Account-based marketing automation solution for businesses
Table of Contents
Is this product right for your business?
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Metadata - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Metadata overview
What is Metadata?
Metadata is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns. The platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation.
Metadata enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type. The solution offers a host of features including multivariate testing, advertisement tracking via tags and pixels, lead enrichment, reporting, attribution, geofencing, and more. It lets marketers create lists of companies and contacts to target, as well as the ability to optimize lead conversion workflows using buyer intent data, user demographics, and firmographic data sources.
Metadata includes a centralized dashboard, which allows account managers to view active campaigns, ad spends, cost per opportunity, impressions, and marketing experiments. Plus, the campaign creator enables users to drag and drop various elements such as images, headlines, eBooks and whitepapers to run personalized advertisements across Facebook, LinkedIn, and other social platforms. It integrates with various third-party applications including Salesforce, HubSpot, Bombora and Marketo.
Metadata’s user interface
Metadata pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.3
Ease of use
4.3
Customer support
4.7
Reviews sentiment
What do users say about Metadata?
To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months.
Select to learn more
Who uses Metadata?
Based on 25 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Metadata's key features
Most critical features, based on insights from Metadata users:
All Metadata features
Features rating:
Metadata alternatives
Metadata
Starting from
5650
Per month
Seamless
Starting from
Free
Marketo Engage
Starting from
No pricing info
Apollo.io
Starting from
49
/user
Per month
Metadata pricing
Pricing plans
Pricing details:
3950
No pricing info
Features included:
- 6sense (Subscription Required)
- Account-Based
- Bombora (Subscription Required)
- Channels: Facebook
- Contact-Based
- Cookie-Based
- Eloqua
- Firmographic
- G2 (Subscription Required)
- Hubspot
- Integrations: Salesforce
- Intent Data
- IP-Based
- Leadsift (Included)
- Linkedin and Google Ads (Beta)
- Marketing Automation
- Marketo
- Pardot
- Retargeting
- Targeting: Demographic
- Technographic
User opinions about Metadata price and value
Value for money rating:
To see what individual users think of Metadata's price and value, check out the review snippets below.
Matt C.
Head of Growth
Austin J.
Marketing Operations Specialist
Metadata integrations (5)
Integrations rated by users
We looked at 25 user reviews to identify which products are mentioned as Metadata integrations and how users feel about them.
Integration rating: 4.0 (1)
“It takes it from a two-step process in Canva to a one-step process.”
Ray L.
Founder
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Other top integrations
Metadata support options
Typical customers
Platforms supported
Support options
Training options