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Oracle Data Management Platform
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Data management platform for marketing
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Oracle Data Management Platform - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: January 2026
Oracle Data Management Platform overview
What is Oracle Data Management Platform?
Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Oracle Data Management Platform’s user interface
Oracle Data Management Platform reviews
Overall rating
3.8
/5
4
Positive reviews
33
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.33/10
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Oracle Data Management Platform's key features
Most critical features, based on insights from Oracle Data Management Platform users:
All Oracle Data Management Platform features
Features rating:
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Oracle Data Management Platform integrations (5)
Integrations rated by users
We looked at 4 user reviews to identify which products are mentioned as Oracle Data Management Platform integrations and how users feel about them.
Integration rating: 5.0 (1)
“Integrating Informatica Data as a Service with Oracle Data Management Platform is important because it enables organizations to easily access and integrate data from a wide range of sources. With this integration, organizations can use the data management features of the Oracle Data Management Platform to ensure data accuracy, governance, and compliance while leveraging Informatica's data integration capabilities to connect with various data sources. This can help organizations to make informed decisions based on accurate, up-to-date data.”
Devendra S.
Manager
Integration rating: 4.0 (1)
“Native integration support was not available.”
“Integrating Oracle Data Management Platform with Oracle Cloud Infrastructure (OCI) is important because it enables organizations to securely manage and process large amounts of data using OCI's scalable and secure cloud infrastructure, while also leveraging the data management and governance capabilities of Oracle Data Management Platform. This integration can help organizations streamline their data management processes and improve overall efficiency.”
Hardik M.
CEO
Integration rating: 4.0 (1)
Integration rating: 4.0 (1)
“The integration of Alation and Oracle Data Management Platform is important because it allows organizations to combine the power of Alation's data cataloging and governance capabilities with Oracle's comprehensive data management and integration solutions. This integration enables users to easily discover, understand, and govern their data assets across the enterprise, while also providing a unified view of data lineage, quality, and metadata. With Alation and Oracle Data Management Platform, organizations can streamline their data operations, enhance data quality, and gain actionable insights that drive better business decisions.”
Devendra S.
Manager
Integration rating: 4.0 (1)
“L’integrazione permette di importare ed utilizzare in Hyperion planning dati derivanti da sistemi transazionali. ”
Arianna C.
Manager
Oracle Data Management Platform support options
Typical customers
Platforms supported
Support options
Training options