Influitive Pricing, Features, Reviews & Comparison of Alternatives

Influitive

Customer-Powered Growth

4.7/5 (212 reviews)

Influitive overview

What is Influitive?

Influitive allows you to build a community and invite your customers to complete missions, referrals, product reviews, social media posts, and participate in a modern forum with ideation, Q&A, voting and more! As they engage with personalized content, targeted at individuals or groups, they build a stronger relationship with your business and each other, while getting rewarded for their time. You’ll be able to easily visualize and report on the ROI of all engagement in your community.
influitive.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe and 3 other markets, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English
Influitive screenshot: Get your advocates to complete fun, educational and business-related challengesPut your customers at the heart of your marketingInfluitive screenshot: Make it easy and rewarding for your advocates to submit referralsInfluitive screenshot: See the status of submitted referrals at a glanceInfluitive screenshot: Make it easy for your advocates to complete challenges anywhere, anytimeInfluitive screenshot: Easily track, analyze and report on acts of advocacy completed

Influitive reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.5
  4.5
  4.8
Nicholas Chambers

Producing Great Results!

Used daily for less than 6 months
Reviewed 2016-08-30
Review Source: GetApp

The idea of customer advocacy and customer marketing is a new way of thinking within B2B business. I feel fortunate that we have chosen a partnership with Influitive, who in my mind, is the leader in this particular space. Our implementation was quite easy and even with my competing priority of creating an online user community at the same time. Their customer support is quite incredible. They are timely, polite, and sure to close the loop. The knowledge base articles are great and usually show walk-throughs and how-to's on nearly everything. I also appreciate their willingness to continue to foster partnership through ongoing coaching with advocacy experts every two weeks. They have even gone so far as to add me to a great SLACK group with Awesome Advocate Marketers from around the world to learn and grow. As a result of our coaching, execution, and leveraging the software within the first 30 days we have had 12 new software reviews, 9 referral leads, and 10+ users raising their hand to be references. I have been blown away with our results and so have my executives. We are going to continue to build on our early success and leverage this tool at an upcoming event - specifically with Influitive's great mobile app. Another thing I appreciate about Influitive is they are constantly learning, growing and trying new things. Their own VIP AdvocateHub is a great place to learn about the company, what's coming around the corner, and also great advice to incorporate into your own hub. We are really looking forward to continuing our success with our Hub and ultimately mobilizing our advocates to spread the footprint of our brand and services via word of mouth, social, and reviews while having fun at the same time!

Pros
You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter. Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.

Cons
No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Jessica Mitchell

Influitive's Advocate Hub Helps Me Drive Results for My Organization and Mobilize Advocates

Used daily for 2+ years
Reviewed 2017-11-14
Review Source: GetApp

Pros
We're using the AdvocateHub to run our advocate marketing program - Homeroom. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our product but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals. The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies. Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.

Cons
I can not think of anything that can be changed or improved upon. In order to have a successful Advocate Marketing program, you need to have someone to execute and manage it. Also, I would advise that you start with your strategy and use that as your guiding light.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Mike Stowe

Buggy, Unreliable Software. Support is Non-existant

Used daily for 2+ years
Reviewed 2019-11-19
Review Source: Capterra

While we have had positive results with Influitive, we have faced numerous challenges. The team is almost impossible to work with (a far cry from the past where they were absolutely exceptional). There is a lack of caring about the customer and in expertise (even of their own software). My first few weeks with Influitive went like this: sales member left items out of the contract and rushed us to sign it (we did, realized our mistake, and accepted it). The company forgot to actually setup our hub (we had to email them to get them to give us what we purchased). The next thing I know I'm receiving crude calls from someone claiming to be their legal team telling me I'm being sued for someone else's account (yes they messed that up). Later, when we tried to purchase the item that was left out of the contract, they tried a bait and switch and tried again to sell us something we didn't want in place of what we specifically asked for. It's gotten to the point where we file a ticket knowing support will tell us to ignore it, and every senior person we've reached out to at the company is leaving or moving positions and unable to help us (redirecting us to other people who we never hear from).

Pros
I've used Influitive for several years. It can drive results if implemented correctly and with dedicated resources. The platform offers a nice balance for users with challenges, rewards, a messaging center, and a new focus on a forum (although if you already have a forum you cannot turn this off and they will force you to use it).

Cons
The company has changed directions pushing the forum over the challenges (the initial reason Influitive was created). The software is often unreliable, with our team finding bugs and issues almost daily. These issues range from targeting (advocates not receiving challenges), inaccurate counts, data disappearing, and blatant issues in production such as when they broke the rewards page or the challenge forms. We have numerous complaints from our users, and people complaining that it doesn't work. In less than a year we have filed probably over 20 bugs - most of which support ignores. The most common response we get is "it will fix itself eventually." While they have an API, it's very random and not well designed. For example, there is a groups endpoint, but the only way to get the group ID is to go back into the admin, go into reports, dig into the report, pivot and filter, and then eventually you'll find a hidden ID that doesn't match the group ID used throughout the system. The forum likewise is extremely buggy - although they've made vast improvements. Now posts and responses at least show up in order, although moderation and editing capabilities are a far cry from any other available forum solution (in most cases limited or non-existent). If users need to be able to copy/ paste code examples - you can forget it (this feature, while available doesn't work and is as you guessed it, extremely buggy). Unfortunately, this is the tip of the iceberg.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review

Érick Coelho de Campos

Excellent customer marketing platform

Used weekly for 1-2 years
Reviewed 2020-02-13
Review Source: Capterra

It could be a great support to any customer marketing strategy.

Pros
I'm customer of a company that uses Influitive as a customer marketing platform. It's awesome, it makes easy to engaje us customers in activities, challenges, the forum, referring and use our human power to help the company while testing new features, contents and to spread the word. I'd love to use it in our own company.

Cons
In the year and a half that I've been using Influitive I didn't see many new features, but I can't say if this is a administrator thing. I've experienced some bugs as well, but the support team was very fast in correcting it.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

Minimize review

Genevieve Guerette

Great Engagement Tool

Reviewed 2015-07-17
Review Source: GetApp

We've been using Influitive for a few years now, and I started using it as an admin over a year ago. I didn't go through any hands-on training as the previous admin had already left our company when I joined, and I was able to learn the tool on my own fairly quickly. I leveraged not only the articles in their Community, but also asked lots of questions to our customer success manager and support team. They're always very responsive and helpful, whether it's a strategic initiative or a technical question.

Pros
The gamification piece is really stellar. Our customers are not always the most active on social media or other forums outside their industry, but our advocates have been consistently engaged with our advocate hub and it is continuing to grow in size and engagement. We use it as an additional marketing channel and work closely with our customer success organization to come up with not only educational challenges that will help with user adoption, but also for special programs like getting more reviews on our affiliate sites, creating awareness around our events via Experiences, and for industry thought leadership.

Cons
My only wish would be that there was better segmentation functionality in regards to finding very specific customers in the hub for the purpose of a marketing or sales reference. For instance, we would love to have more customizeable info captured on the advocate's profile so that we could target very specific use cases to align with our different marketing and sales needs. Today we would need to create a survey with the data we'd like to collect, and then from those responses, create filters and groups to target for individual challenges. That means we won't necessarily have this info automatically for all our advocates, just the ones who respond to the survey. It would be great to pull in more data like this automatically from our Salesforce instance.

Rating breakdown

Value for money
Ease of use
Customer support

Minimize review

Influitive pricing

Pricing options
Subscription
View Pricing Plans

Pricing is determined based on the feature set you need available to run your advocate marketing community. Talk with an advocacy specialist to learn more.

Influitive features

API
Activity Dashboard
Social Media Integration

A/B Testing (201 other apps)
Automatic Notifications (200 other apps)
Campaign Analysis (287 other apps)
Campaign Management (344 other apps)
Campaign Segmentation (202 other apps)
Content Management (263 other apps)
Customizable Branding (268 other apps)
Customizable Templates (280 other apps)
Data Import/Export (247 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Engagement Analytics (261 other apps)
Monitoring (241 other apps)
Multi-Channel Marketing (242 other apps)
Real Time Analytics (235 other apps)
Reporting & Statistics (345 other apps)
Third Party Integration (332 other apps)

Videos and tutorials

Additional information for Influitive

Key features of Influitive

  • CRM Integration
  • Challenge Editor
  • Points, Badges, & Levels
  • Gamification & Leaderboards
  • Messaging & Feedback
  • Rewards Catalog
  • Automated Reward Fulfillment
  • Perks Management
  • Segmentation
  • Multi-channel
  • Custom Branding
  • Data Export
  • Open API
  • Mobile & Web Presence
  • Referrals Management
  • Social Network Integration
  • Sales Reference Automation
View All Features

Benefits

-Drive new leads and higher conversion rates from your advocates’ referrals with referral automation and sales reference management
-Accelerate sales cycles by surrounding prospects with social proof and easily providing reference calls
-Deepen customer engagement and build 1:1 relationships, ultimately increasing customer retention
-Integrate with your CRM, marketing automation and other apps to facilitate every step of the customer journey
-Get quotes and testimonials to easily drive more user-generated content
-Generate brand awareness and increase sales through word of mouth marketing
-Segment and target individual advocates and groups to provide a personalized experience to every user
-Create a community through discussion boards and advocate-to-advocate messaging
-Receive meaningful product feedback and increase your pool of beta testers by leveraging the wisdom of the crowd
-Report on the impact of your efforts using advanced analytics and unique ROI tracking