Capital ID Pricing, Features, Reviews & Comparison of Alternatives

Capital ID

Brand management, marketing & communications platform

4.5/5 (2 reviews)

Capital ID overview

Capital ID is a content creation and brand management software that helps businesses ensure that all company content and assets are on brand, consistent, and coherent. The platform is a basis for creating, managing, translating, approving, storing and publishing (branded) content, and comes with multiple solutions including a brand portal for collaboration, publishing on demand, digital publishing, design and translation management, and event management.

Capital ID’s brand portal provides users with a platform where all brand assets can be managed and shared, enabling all building blocks for identity, brand guidelines, images and examples to be presented together in a concise way. The brand portal can be used by employees and agencies, both internal and external, to help maintain brand coherency across the entire organization. ID Manager’s Brand Book module is a digital corporate style manual for sharing information and brand guidelines with teams for collaboration to develop a consistent brand. Digital asset management (DAM) capabilities help users manage all marketing collateral including InDesign files, images, logos, music, videos and more, and integrates seamlessly with all other solutions Capital ID has to offer.

Tools for publishing on demand enable users to quickly create marketing communication content such as product sheets, brochures, posters, flyers, and business cards assisted by dynamic templates. This ensures that all materials maintain the correct brand experience and meet the requirements for both online and offline publishing. The template builder feature enables users to drag and drop elements such as photos, logos or text to build a new template from scratch or edit an existing one.

The Capital ID platform includes a digital publishing solution which offers features for building secure and on-brand email newsletters, social media publications, an online magazine, and microsites. The design and translation management solution assists users in localizing content to a variety of languages from around the world. Capital ID's event management solution enables organizations to create informative event websites which are optimized for mobile devices, without any coding skills required. Guests will be able to sign up to events, and users can send personalized messages such as invitations, reminders and follow-up mailings.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 8 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa

Supported languages

Capital ID screenshot: The brand portal is where all brand assets can be managed and sharedContent Creation Journey by Capital ID (ENG)Capital ID screenshot: Event management tools enable users to send personalized messages such as save the date announcements, invitations, reminders and  follow-up mailingsCapital ID screenshot: Create on the fly marketing communication content such as posters, flyers, product sheets, brochures and business cards assisted by dynamic templatesCapital ID screenshot: Create and publish micro sites, online magazines, social media posts, newsletters and digital business cards together with many other types of branded contentCapital ID screenshot: The template builder uses a WYSIWYG (What-You-See-Is-What-You-Get) interface to help users build their templatesCapital ID screenshot: Digital asset management (DAM) is part of the ID Manager platform and integrates seamlessly with the platform's other modules

Capital ID reviews


Very good

Value for money
Ease of use
Customer support
Mick Roovers

ID Manager review

Used daily for 2+ years
Reviewed 2018-09-10
Review Source: Capterra

Business problems: Brand guidelines distribution, Content creation (processes as well as formatting documents), Asset Management. Benefits: single source of truth for guidelines and brand assets. Cost avoidance by handling content creation and appoval processes within the platform.The basic modules in the solution are very much usable and easy to implement (just a week or so). It needs attention though, from your own organization. Someone needs to take charge in setting up things like a good content structure and take care of the roll-out. The software is also very versatile and allows you to solve organization specific problems. The solution is also not just an out-of-the-box SaaS, you can really customize the design towards your own brand, which is quite necessary for a brand portal.

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Ease of use and great customer support

Used daily for less than 6 months
Reviewed 2018-09-04
Review Source: Capterra

Very good, especially the support. The company representative was thinking along us and for us, always coming with great solutions and good examples on how to do things. - easy to use - intuitive - easy to manage - colleagues (users) are happy

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Capital ID pricing

Starting from
Pricing options
View Pricing Plans

Pay per module, user and storage. Contact Capital ID for detailed pricing information.

Capital ID features

Customizable Templates
Social Media Integration

A/B Testing (152 other apps)
API (410 other apps)
Activity Dashboard (228 other apps)
Campaign Analysis (199 other apps)
Campaign Management (187 other apps)
Content Management (189 other apps)
Customizable Branding (191 other apps)
Data Import/Export (155 other apps)
Drag & Drop Interface (214 other apps)
Engagement Analytics (179 other apps)
Monitoring (190 other apps)
Multi-Channel Marketing (159 other apps)
Real Time Analytics (156 other apps)
Real Time Data (147 other apps)
Reporting & Statistics (213 other apps)
Social Network Marketing (143 other apps)
Tagging (145 other apps)
Third Party Integration (228 other apps)

Additional information for Capital ID

Key features of Capital ID

  • Access Controls/Permissions
  • Budgeting & Forecasting
  • Digital Asset Management
  • Expense Management
  • Approval Workflow
  • Activity Planning
  • Marketing Calendar
  • Analytics / ROI Tracking
  • Brand Management
  • File Conversion
  • Asset Sharing
  • Search/Filter
  • Artwork Management
  • Fulfillment Distribution
  • Asset Categorization
  • Reporting/Analytics
  • Asset Library
  • Asset Control
View All Features


Capital ID's PoD templating engine supports complex content, such as magazines, through 'dynamic templates' with many different business rules which can be adapted to the user's needs.

Ensure that all company materials maintain the correct brand experience and meet the requirements for online and offline publishing with Capital ID.

Enable guests to sign up to events, and send them personalized messages such as invitations, reminders and follow-up mailings using Capital ID's event management solution.

The Digital Style Guide module can be used to help developers design existing or new applications, and ensure elements are used in a consistent manner.

Capital ID's file transfer capabilities help make sharing large quantities of files with colleagues and external parties quick, secure and fast, and eliminate the need to use external file sharing applications.