commercetools - 2026 Pricing, Features, Reviews & Alternatives

commercetools is a headless commerce platform designed to help businesses in automotive, electronics, retail, telecommunications, entertainment, travel, and other verticals create and deploy interactive shopping experiences for customers across all digital touchpoints. Businesses can utilize API services to engage and retain buyers through voice assistants, social channels, webshops, AR/VR applications, and more.

commercetools' Merchant Center provides businesses with a control panel to manage and optimize retail processes such as batch processing, product information management (PIM), customer communications, online ordering, and more. Sales representatives can use an in-store module to track inventory, numbers of orders, customer history, recommendations, and membership accounts across physical stores on a centralized dashboard. The platform allows brands to create native mobile and progressive web apps (PWAs) and extend outreach through the internet of things (IoT) such as smart home applications, connected car sensors, and more.

Administrators can build-out digital marketplaces and improve customers’ purchasing experiences through integrations with third-party applications including Adyen, Akeneo, Algolia, Amplience, Avalara, Bloomreach, Constructor, Contentful, Contentstack, Frontastic, Talon.One, Worldpay and many more. commercetools allows developers to build an API extension, configure product models, types, or attributes, and grant limited access across applications according to individual requirements.