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HubSpot Marketing Hub vs ActiveDEMAND Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
ActiveDEMAND
4.2
(79)5
36
4
30
3
10
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Reach buyers across more channels and turn more of the interest you earn into pipeline. HubSpot Marketing Hub brings campaigns, content, forms, and nurture together in one workspace, connected to your CRM. Start free.
ActiveDEMAND provide everything you need for email marketing campaigns including templates, landing pages, list management, reporting and more!
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.2
79
5
4
3
2
1
36
30
10
1
2
- Value for money
- Ease of use
- Features
- Customer support
57%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE
Timothy E.
Client Advisor
“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE
Timothy E.
Client Advisor
Pros
“extremely basic UX”
Rose H.
Director
“the best part of this product is the chat of product.”
MD
Muhammad D.
seo expert
“it is really a magically software for use the small business.”
MD
Muhammad D.
seo expert
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Jordan V.
Sales Specialist
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
Cons
“basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts”
Rose H.
Director
“inaccurate reporting”
Rose H.
Director
“ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.”
AS
Antonio S.
CEO
- Vendor responds to reviews
- Last review21 days ago
- Vendor responds to reviews
- Last review3 years ago
Key features
- Total features116
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Attribution Modeling
- Audience Targeting
- Audit Management
- Auto-Dialer
- Automated Publishing
- Autoresponders
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Compliance Management
- Computer Telephony Integration
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Forecasting
- Form Builder
- Forms Creation & Design
- Forms Management
- Google Analytics Integration
- IVR
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multivariate Testing
- Online Forms
- PIA/DPIA
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- User Management
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
- Total features159
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Archiving & Retention
- Attribution Modeling
- Audience Targeting
- Audit Management
- Auto-Dialer
- Automated Publishing
- Autoresponders
- Behavior Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Disposition
- Call List Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transcription
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Compliance Management
- Computer Telephony Integration
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Forecasting
- Form Builder
- Forms Creation & Design
- Forms Management
- Google Analytics Integration
- IVR
- Image Library
- Interaction Tracking
- KPI Monitoring
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Marketing Reports
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multiple Data Sources
- Multivariate Testing
- Online Forms
- PIA/DPIA
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Marketing
- Sales Analytics
- Sales Reports
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Secure Data Storage
- Segmentation
- Sensitive Data Identification
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Surveys & Feedback
- Tag Management
- Tagging
- Target Account Identification
- Template Management
- Third-Party Integrations
- Trend Analysis
- User Management
- Visitor Tracking
- Visual Analytics
- Voice Mail
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
Integrations
- Total integrations202
- 1CRM
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Agile CRM
- Aircall
- Alchemer Survey
- Aline
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Basecamp
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- Cin7 Omni
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Crisp
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- ERPNext
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshdesk
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hootsuite
- Hotjar
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadBoxer
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- Make
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Ortto
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- PrestaShop
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Reply
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Billing
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Ticket Tailor
- Toky
- Tray.io
- Trello
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Universe
- Uploadcare
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- airSlate SignNow
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations82
- 1CRM
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Agile CRM
- Aircall
- Alchemer Survey
- Aline
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Basecamp
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- Cin7 Omni
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Crisp
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- ERPNext
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshdesk
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hootsuite
- Hotjar
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadBoxer
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- Make
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Olark
- OnceHub
- OnePageCRM
- Ortto
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- PrestaShop
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Reply
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Billing
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Ticket Tailor
- Toky
- Tray.io
- Trello
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Universe
- Uploadcare
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- airSlate SignNow
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
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