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HubSpot Marketing Hub vs Metricool Comparison (2026)

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HubSpot Marketing Hub

Metricool

Overview

Reach buyers across more channels and turn more of the interest you earn into pipeline. HubSpot Marketing Hub brings campaigns, content, forms, and nurture together in one workspace, connected to your CRM. Start free.

Use Metricool to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

6.2K

3.7K

361

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

79%

would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”

BRIJ K.

IT Exedutive

“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”

Timothy E.

Client Advisor

“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”

Timothy E.

Client Advisor

Pros

“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”

Ricki T.

Owner

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”

Dayna L.

Social Media

“The only "solution" offered is to transfer brand ownership to the person publishing the content — which we had to do mid-campaign, completely breaking our internal roles.”

Dayna L.

Social Media

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”

Daniel G.

Administrator

Cons

“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”

Josie L.