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HubSpot Marketing Hub vs Semrush Comparison

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Overview

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

139.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

5.9K

5

4

3

2

1

3.6K

1.9K

338

51

24

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

2.2K

5

4

3

2

1

1.5K

584

60

6

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Pros

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Although AHref is the best, but semrush is so far the second best. Has everything that AHref have, and happy for it.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.
SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.
It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review23 days ago

Key features

  • Total features103
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For PPC Campaigns
  • Form Builder
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Image Library
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Analytics
  • Link Management
  • List Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Rank Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Publishing Options
  • Website Visitor Tracking
  • Total features103
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For PPC Campaigns
  • Form Builder
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Image Library
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Analytics
  • Link Management
  • List Management
  • Localization Automation
  • Marketing Automation
  • Mobile Keywords
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Project Management
  • Prospecting Tools
  • ROI Tracking
  • Rank Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Website Publishing Options
  • Website Visitor Tracking

Integrations

  • Total integrations608
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations52
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

TS
AvatarImg

Thomas S.

Hospital & Health Care, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Semrush logo

Semrush

Semrush user

Reviewed 3 years ago
Pros

What I like most about it is that it provides a historic report of web traffic

Cons

Web traffic reports are not consistent with Google Analytics or marketing automation (HubSpot/Marketo) reports

Vendor response

Hi Thomas, thank you for sharing your thoughts about our tool! Our web traffic reports are needed to analyze your competitors performance, Google Analytics allows you to track and analyze your own site and site visitors. That means numbers can differ from what you can see in your own Google Analytics as no tool can pull exact data from your competitors' Google accounts. As always, we are happy to connect you with a member of our team to help you get the most out of your subscription. If you DM your contact info, we can help you 1:1.

CC
AvatarImg

Corina C.

Financial Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Key tool for any digital team!

Reviewed 3 years ago

The experience is excellent, from the moment of hiring until we carry out the introductory training to get to know it and get the most out of it.

Pros

With this platform there will be no need for a large technical team to analyze and execute activities related to the website and other marketing issues. It has the ability to offer solutions to make the necessary adjustments for a good positioning and general health of the site and digital brand.

Cons

Integrations with CRMs like HubSpot or Pipedrive would be great!

DK
AvatarImg

Dip K.

Financial Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Help us to create targeted SEO/SEM campaigns that have a high conversion rate.

Reviewed 2 years ago

I have been in the SEM industry for about 10 years now and have seen many changes come and go. Semrush is the best tool I have found to find new accounts to try and other tools like keywords and traffic estimator to find out how much you can spend on an account.

Pros

I've been using Semrush for the past 3 years and I have to say - this is one of the best SEO/SEM tools out there. My SEM campaigns are on point now, the conversion rate increased and so much more.

Cons

No cons to Semrush and definitely one of the best SEO and marketing tools in the digital marketing industry.

Vendor response

This is amazing, Dip! Thank you for your feedbackit brings our team so much joy to read how the work we put into making our platform the bests when marketers like you can excel. We're always hoping for the best for you!

KM
AvatarImg

Katie M.

Marketing and Advertising, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Semrush logo

Semrush

Better tools out there for similar investment

Reviewed 5 years ago

Overall, they have great customer service. So much to the point, I bet I get an email about this review. But the functionality could be heightened along with the general user experience for the price you pay...

Pros

It is great to see an exact comparison to your competitors as far as digital and social measurements.

Cons

It is a bit expensive for what you get. I think you could get this same functionality PLUS a more enhanced social scheduler system within one hub.

TF
AvatarImg

Talib F.

Computer Software, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

A Great Tools for business

Reviewed 6 years ago

SEMrush team is very professional.

Pros

Highly effective solutions for website health and seo audit.

Cons

This software is very helpful for business marketing and seo needs.

SL
AvatarImg

Steph L.

Alternative Medicine, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Free trial is well worth it, just wish it was a bit cheaper

Reviewed 6 months ago

one of the best seo tools for marketing your business online

Pros

Very intuative to use and a really insightful tool which is essential in helping me choose the best keywords for each web page for my business. So much information to gain from it around search volumes and keyword competitiveness

Cons

The price! just no way do-able on our marketing budget

NS
AvatarImg

Nina S.

Marketing and Advertising, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Semrush- excellent for your agency needs

Reviewed 2 years ago
Pros

Very complete, updated, industry specific. Great for advertising, marketing, digital marketing, content management and agency use.

Cons

It has all the features an agency would need to grow and succeed.

Vendor response

Nina, your review is wonderful, thanks for your feedback! We're thrilled that you're able to make the best use of our software at your agency.

VJ
AvatarImg

Vishakha J.

Construction, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

All-in-One digital marketing platform. Best seo tools and social media management

Reviewed 2 years ago

Good and highly recommended for business serving digital marketing work

Pros

Good for local seo tools, ppc, competitive analysis of more than 10 competitors, social media marketing and management, web analytics

Cons

Marketing analytics and competitive intelligence needs to be improved also limited features are there.

Vendor response

Thanks for your review, Vishakha. We love to hear this positive feedback from our userswishing you the best!

MK
AvatarImg

Mayank K.

Real Estate, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

Fantastic Tool for Search Engine Marketing

Reviewed 3 years ago

We put in a lot of time optimizing our keyword strategy as Google Search is a major platform for us to drive lead generation and sales. SEM Rush has really helped in planning of keywords, content management and competition analysis to drive the best performance on Google Search.

Pros

SEO & SEM are 2 key work areas for us in our digital marketing strategy. SEM Rush helps us in collecting detailed information about our website and content and measure the opportunity that exists on Google Search for us. Using this we have made a lot of content decisions which has benefited the business greatly.

Cons

The UI of the tool is not that great. While a digital marketing professional can use the tool, the non-digital marketing professionals find it very difficult to use the tool and gather insights on the same.

JA
AvatarImg

Junaid A.

Information Technology and Services, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Best tools for marketing

Reviewed 3 years ago

Overall i am fine to use it. But for SME it is maybe hard to pay for each feature.

Pros

Best part of using semrush is there on page auditing. It shows all possible errors warring and notice that need to be fix and you can't do manually

Cons

There is nothing i like least about semrush. It is wonderful tool for content marketing.

TB
AvatarImg

Tierra B.

Packaging and Containers, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Semrush logo

Semrush

Standard SEO Monitoring tool

Reviewed 5 years ago
Pros

It is great for SEO, Marketing and website analytics. Provides thorough and in depth data for marketing and web traffic

Cons

This software is very expensive, especially it has a limited user access. Although it is very insightful, I do not think the cost is worth it.

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Robert T.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Semrush is the critical

Reviewed 3 years ago

SEMRUSH dramatically changed how we do business from a marketing standpoint. The marketing insight into our competitors is something we analyze daily.

Pros

The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.

Cons

Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge

FM
AvatarImg

Francesco M.

Information Technology and Services, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

The best platform for web ranking data

Reviewed 2 years ago

I use this software constantly to develop targeted SEO actions on the websites of the clients I manage, and to identify the market trends and the best performing keywords.

Pros

I really like the clarity of online keyword information gathered by Google and Bing search engines, very useful for developing professional marketing strategies

Cons

I would improve the graphical interface, inserting more information and data to develop content marketing actions

AvatarImg
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Steve P.

Design, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

All Your SEO Base Are Belong To Us!

Reviewed 4 years ago

Overall SEMRush is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of [SENSITIVE CONTENT HIDDEN] fame. My primary client switched from AHrefs at my request back to SEMRush.

Pros

SEMRush is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve.

Cons

SEMRush is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better.

Vendor response

Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button.

DC
AvatarImg

Dario C.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

SEMrush, la suite più completa e imprescindibile per ogni progetto SEO e Web Marketing

Reviewed a year ago

Utilizzo SEMrush da circa 10 anni, da quando cioè era agli albori. Da allora di strada ne è stata fatta tanta ed oggi non potrei farne a meno. Nato come strumento prettamente SEO, è oggi è una suite dedicata al web marketing a 360 gradi ed uno strumento di business intelligence a cui non è più possibile rinunciare.

Pros

Semplicità e intuitività nell'utilizzo;completezza dei tool offertipermette di gestire progetti di web marketing a 360 gradinon destinato solo a chi fa SEO, ma anche a chi si occupa di Social Media Marketing, Email Marketing o campagne PPC.

Cons

ci sono aspetti migliorabili soprattutto dal punto di vista degli audit tecnici SEO. Vengono segnalate a volte problematiche in realtà non presenti.

Showing original review in Italian. See translation

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Verified reviewer

Hospitality, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

High Quality SEM Reporting

Reviewed 5 years ago

Overall, our organization has nothing but a positive experience with SEMrush. Their outstanding reporting capabilities are a crucial part of our work.

Pros

As a digital marketing agency, SEMrush is an integral part of our business. Organizationally, our search marketing team relies on this software to provide accurate and in-depth reporting analytics on various campaigns to our clients. Internally, our corporate marketing team uses SEMrush to track the success of digital marketing campaigns. It is easy to use, navigate, and understand.

Cons

There's nothing to not like about SEMrush. The software provides everything a digital marketer could want as far as reporting analytics and their customer service is always top-notch.

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Kanti K.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Semrush logo

Semrush

My favourite SEO tool for tracking my website progress

Reviewed 5 years ago

I can track my website's overall traffic and ranking keywords daily.

Pros

I like every feature they offer including, keyword research, backlinks analysis, site audit, etc. The most liked feature of SEMrush is seeing how many numbers of keywords I'm ranking on my website and what competitors are doing.

Cons

A bit costly for beginners who have just started with online marketing. Otherwise, every feature is great.

MD
AvatarImg

Mert D.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

Marketing Analysis with Semrush

Reviewed 2 years ago

I am using Semrush to analyze my website and find competitors. It is easy to understand because of their dashboard and user friendly features.

Pros

Semrush has powerful marketing analysis features to use and understand their website. You can analyze social media and their health to drive your marketing strategy.

Cons

When my team is using Semrush, you can be kicked from the account even you have premium and agency plan. It is not good while working with a team to use in the same time.

Vendor response

It's great to hear what value our platform has brought to you and your agency, Mert! Our team continues to tweak the account login permissions, but for security reasons, we want to ensure it's still safe. We're thrilled to be your go-to digital marketing platform!

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Leila M.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Semrush logo

Semrush

Indispensable

Reviewed 4 years ago

When I work with her, especially the views, they increase.

Pros

Marketing analysis for online visibility, tools among others.

Cons

The tool is too complete not to like it.

Vendor response

Thank you for your feedback, Leila! We really appreciate it!

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Joseph P.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush

SEMrush provides those needed info to understand competitors

Reviewed 6 years ago

Great way to sell new clients marketing!

Pros

Great marketing tool for prospect clients. I have used SEMrush data plenty of times to close prospect clients.

Cons

Its a understandable struggle. If there is not enough relatable data SEM rush gives a very vague response that can be misleading when speaking to the client.

EB
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Eleanor B.

Retail, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

The best brand for monitoring

Reviewed 2 years ago

Great tool for the majority of marketing channels.

Pros

SEMrush's brand monitoring tool is great for providing estimated reach on where my shop is being mentioned across the Web. Their domain overview and gap analysis are reports I use on a weekly basis to help me see what topics my competitors are creating content around.

Cons

They are removing the display advertising feature unfortunately.

Vendor response

Hi, Elenor! Thank you for the feedback! Happy to read that you enjoy our brand monitoring tool ;) Please note that as an alternative to Display Advertising tool we offer a new & extremely robust tool designed specifically for the increased complexities of Display - AdClarity. We have a free trial of the tool to aid in the transition. You can find more details here: https://www.semrush.com/kb/1176-ad-clarity

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bimal c.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

Semrush review.

Reviewed 3 years ago

For me Semrush is ok. I am mainly using it for backlink research, keyword research, competitor research etc.

Pros

I think Semrush is the best marketing tool out there for any kinds of business. Like you can get keywords research, content marketing,long-tail keywords, competitor research, local SEO, PPC, amazon tool, impact hero and many more. My favourite feature is long-tail keywords research, research backlink and content marketing. Their content marketing feature helps you to create SEO- friendly content so you can rank high on google.

Cons

Price is really high even products are excellent. I check another marketing tool they have many similar features but at a low price compares to Semrush. Hope they will decrease their price in future. So upcoming marketer can use in their business. Also, there is no cancel option if you don't need it anymore. To cancel you have to message them. Sometimes you get a late reply. Which is not good.Hope they solve this problem soon.

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Verified reviewer

Hospital & Health Care, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Semrush

A digital marketing allrounder

Reviewed 6 years ago

It's the best digital marketing tool for professionals!

Pros

It allows us to work across social media to SEO to SEM. I love the advertising research functionality. Using this functionality, we can see other competitors existing ads for a important target keyword, etc.

Cons

The user expereince can further be improved.

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Verified reviewer

Information Technology and Services, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Semrush

Search engine marketing for consulting done easy

Reviewed 4 years ago

My overall experience with SEMrush was positive. We were able to use it to get our work done.

Pros

SEMrush was able to help deliver search engine optimization for our practice quickly and efficiently so we could use their tool to fulfill on our clients need.

Cons

I least liked that SEMrush was a service that didn't provide the best documentation to marketing people who aren't tech ready.

Vendor response

Thank you for your feedback! We will review our help center to make it more friendly to marketers that aren't tech-savvy.

JS
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Julian S.

Marketing and Advertising, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Semrush

Excelent

Reviewed 3 years ago

This software is perfect to use for Digital Marketing

Pros

I like because is very easy to use and helpful to my work

Cons

The user experience is not the best. But everyday they are improving in.