LeadsPedia is a web-based performance marketing platform which allows users to capture, validate, and deliver leads, manage affiliates, track and route inbound calls, view real-time reports, and more. Users can select from multiple revenue and payout models for use with affiliates, including PPA (pay per action), PPC (pay per click), PPL (pay per lead), PPM (pay per thousand impressions), fixed payout, and revenue share. LeadsPedia also offers various fraud prevention capabilities, such as referral URL and IP address blocking, click-to-conversion time monitoring, IP matching between clicks and conversions, and more.
LeadsPedia enables users to capture specific lead information through custom fields, which can be filtered by campaigns, offers, affiliates, or clients. Fields can be mapped based on the specific needs of their clients, to ensure leads match clients’ requirements. Duplicate check rules are customizable, with various combinations of data, including first and last name, email address, and phone number, and the ability to create rules based on the time frame in which duplicate lead generation forms are completed.
LeadsPedia includes tools for lead verification, with custom rules and data fields, for email addresses, IP addresses, street addresses, ZIP codes, area codes, and phone numbers.
Users can also set custom rules for lead validation, to remove fraudulent or invalid data, and verify relevance of phone numbers, segment leads by region using ZIP codes, and validate the relevance of products or services to specific leads. Once validated, leads can be delivered to clients through multiple methods, including email, SOAP, batch delivery, HTTP and HTTPS post, SMS, and more, and delivery can be scheduled through customizable lead routing rules, with the ability to set caps based on verticals, locations, and time frames.