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Marketo Engage vs EngageBay CRM Comparison (2026)

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Marketo Engage logo

Marketo Engage

EngageBay CRM logo

EngageBay CRM

Overview

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

14.99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

716

5

4

3

2

1

324

300

77

10

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

4.6

912

5

4

3

2

1

635

247

22

2

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

Pros

“Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts.”
ET

Edward T.

Founder and Marketing Strategist

“Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints.”
Verified reviewer profile picture

Yolandi E.

Manager

“the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way.”
LB

Logan B.

Owner

Pros

“Overall, EngageBay CRM has been a helpful tool for managing contacts, email campaigns, and our sales pipeline, especially with how responsive and supportive the customer support team is.”
Verified reviewer profile picture

Jelyn T.

Marketing Manager

“The interface is intuitive and easy to learn, so onboarding is quick, and features like automation, email campaigns, and pipeline tracking help save time and improve efficiency.”
DM

Desiree M.

Caregiver

“It brings together email marketing, CRM, automation, and customer support into one platform, tired of hopping between different tools.”
HK

Hitesh K.

Administrator

Cons

“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET

Edward T.

Founder and Marketing Strategist

“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM

Cynthia M.

Operations associate officer

“It was a bit clunky to build from templates”
XC

Xavier C.

Founder

Cons

“The reporting and analytics aren’t as in-depth, which can be a drawback if you rely heavily on data-driven insights.”
DM

Desiree M.

Caregiver

“Restrictions include a brief introduction that appears before the email template, sometimes delayed email broadcasts, and emails that fail to reach corporates despite being guaranteed that they would wind up in the inbox rather than the trash can.”
SK

Sai K.

Account manager

“It lacks advanced analytics and reporting and the mobile app lacks all the features making it difficult to access anywhere”
SK

Satou K.

Administrator

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review24 days ago

Key features

  • Total features180
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Account Based Marketing
  • Account Management
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Attribution Modeling
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Autoresponders
  • Availability Management
  • Backlink Monitoring
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Specific Signature
  • Campaign Tracking
  • Canned Responses
  • Catalog Management
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Communication Management
  • Computer Telephony Integration
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Storage
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • File Sharing
  • For AEC Industry
  • For Insurance Industry
  • For Nonprofits
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Geotargeting
  • Goal Management
  • Goal Setting/Tracking
  • Group Scheduling
  • HTML Editor
  • Help Desk Management
  • IT Asset Management
  • Image Library
  • Inbox Management
  • Incident Management
  • Interaction Tracking
  • Internal Chat Integration
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Leaderboards
  • List Management
  • Live Chat
  • Location Tracking
  • Macros/Templated Responses
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multiple Site Management
  • Multivariate Testing
  • Newsletter Management
  • Notification Scheduling
  • Offline Form
  • Onboarding
  • Online Booking
  • Online Forms
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Power Dialer
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Chat
  • Progress Tracking
  • Progressive Dialer
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Consumer-facing Chat
  • Real-time Scheduling
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Total features180
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Account Based Marketing
  • Account Management
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Attribution Modeling
  • Audience Targeting
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Routing
  • Automated Scheduling
  • Automatic Call Distribution
  • Automatic Outbound Dialer
  • Autoresponders
  • Availability Management
  • Backlink Monitoring
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Center Management
  • Call Disposition
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tracking Metrics
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Specific Signature
  • Campaign Tracking
  • Canned Responses
  • Catalog Management
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Tracking
  • Collaboration Tools
  • Communication Management
  • Computer Telephony Integration
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Management
  • Data Synchronization
  • Data Visualization
  • Deal Management
  • Design Management
  • Document Storage
  • Donor Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • Feedback Management
  • File Sharing
  • For AEC Industry
  • For Insurance Industry
  • For Nonprofits
  • For Real Estate
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Geotargeting
  • Goal Management
  • Goal Setting/Tracking
  • Group Scheduling
  • HTML Editor
  • Help Desk Management
  • IT Asset Management
  • Image Library
  • Inbox Management
  • Incident Management
  • Interaction Tracking
  • Internal Chat Integration
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Leaderboards
  • List Management
  • Live Chat
  • Location Tracking
  • Macros/Templated Responses
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Meeting Management
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multiple Site Management
  • Multivariate Testing
  • Newsletter Management
  • Notification Scheduling
  • Offline Form
  • Onboarding
  • Online Booking
  • Online Forms
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Power Dialer
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Chat
  • Progress Tracking
  • Progressive Dialer
  • Proposal Generation
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Chat
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Consumer-facing Chat
  • Real-time Scheduling
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics

Integrations

  • Total integrations115
  • 123FormBuilder
  • AdRoll
  • Azuqua
  • Bedrock Data
  • Box
  • Brainshark
  • Built.io Flow
  • BulkSMS
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallHippo
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • DiscoverOrg
  • Docusign
  • Drift
  • Easypromos
  • Eventbrite
  • Exotel
  • FeedOtter
  • Folloze
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Contacts
  • Google Drive
  • Gravity Forms
  • Gupshup
  • Highrise
  • Highspot by Seismic
  • HubSpot CRM
  • Infer
  • Influitive
  • Infor OS
  • InsideView
  • InsightSquared
  • Instapage
  • Jifflenow
  • Jitterbit
  • Jotform
  • JustCall
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • LinkedIn for Business
  • Mailgun
  • Make
  • Marketo Measure
  • Meta for Business
  • Microsoft Excel
  • MightyCall
  • Mintent
  • Mintigo
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Pabbly Connect
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Plivo
  • Poptin
  • Precision Events
  • Privy
  • QuickTapSurvey
  • Quotient
  • Radius
  • RingCX
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Scoop.it
  • Segment
  • SendGrid
  • Shopify
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr
  • Stova
  • Stripe
  • SurveyMonkey
  • Teachable
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • WordPress
  • Wunderkind
  • XM for Strategy & Research
  • Xero
  • Yesware
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho CRM
  • uStudio
  • Total integrations29
  • 123FormBuilder
  • AdRoll
  • Azuqua
  • Bedrock Data
  • Box
  • Brainshark
  • Built.io Flow
  • BulkSMS
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallHippo
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • DiscoverOrg
  • Docusign
  • Drift
  • Easypromos
  • Eventbrite
  • Exotel
  • FeedOtter
  • Folloze
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Contacts
  • Google Drive
  • Gravity Forms
  • Gupshup
  • Highrise
  • Highspot by Seismic
  • HubSpot CRM
  • Infer
  • Influitive
  • Infor OS
  • InsideView
  • InsightSquared
  • Instapage
  • Jifflenow
  • Jitterbit
  • Jotform
  • JustCall
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • LinkedIn for Business
  • Mailgun
  • Make
  • Marketo Measure
  • Meta for Business
  • Microsoft Excel
  • MightyCall
  • Mintent
  • Mintigo
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Pabbly Connect
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Plivo
  • Poptin
  • Precision Events
  • Privy
  • QuickTapSurvey
  • Quotient
  • Radius
  • RingCX
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Scoop.it
  • Segment
  • SendGrid
  • Shopify
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr
  • Stova
  • Stripe
  • SurveyMonkey
  • Teachable
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • WordPress
  • Wunderkind
  • XM for Strategy & Research
  • Xero
  • Yesware
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho CRM
  • uStudio

Alternatives

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