Explore a recommended list of Marketo alternatives for your business in 2018. Compare alternatives to Marketo side by side and find out what other people in your industry are using. Let GetApp help you determine if the competition offer better features or value for money.
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns.Read more about Marketing Optimizer Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.
HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place… Read more about HubSpot Marketing
iContact Email Marketing serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.Read more about iContact Email Marketing
Get better returns from your marketing & sales processes by upgrading to an automated platform.
Send follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions.Read more about ActiveCampaign
See why over 150,000 marketers use ActiveCampaign.
Have you seen Salesforce’s small business solutions? Sales Cloud is a customizable CRM platform that grows with you. Get real-time customer information and activity in one place, insights with dashboards, and reports. Connect to thousands of business apps to extend your CRM to every department.Read more about Salesforce Sales Cloud Choose SalesforceIQ to be set up in minutes with instant access to CRM data right from your inbox. Use customer insights to prioritize intelligently and spend your time where it matters.
Hatchbuck is an integrated CRM, email marketing, and marketing automation tool for small businesses, with contact management, progress tracking, and more. Hatchbuck aims to help users drive more business, organize their contacts, boost response rates, and see their progress at a glance.Read more about Hatchbuck
Automation, Marketing & Transactional Email, and SMS Service
SendinBlue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional emails and SMS messaging. The best value in email marketing. Read more about SendinBlue Email
Bronto is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. The application provides an email marketing, and online marketing campaign solution with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.Read more about Bronto
CRM, sales & marketing software for small businesses
Software designed specifically for small businesses, Infusionsoft intelligently helps you get your daily work done. Infusionsoft organizes your customer information & daily work in one place, freeing you up from repetitive tasks so you have more time to focus on delivering consistently great service… Read more about Infusionsoft
Salesfusion is a leading provider of marketing automation software that is designed for B2B companies who are committed to driving more revenue by aligning marketing and sales.
According SiriusDecisions, a leading sales and marketing analyst firm, as much of 70% of the buying cycle may be self-directed and completed prior to sales engagement.Read more about Salesfusion Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
Salesfusion delivers out of the box pre-built native integrations to Microsoft Dynamics CRM, Infor CRM, Salesforce, Sugar and Sage CRM. Salesfusion anchors around the belief that a well-integrated CRM and Marketing Automation pair is the foundation of a
Customer messaging platform for sales, marketing and support
Intercom is a customer communication platform with a suite of integrated products for every team, including sales, marketing, product, and support. Intercom products enable targeted communication and engagement with leads and customers via website, inside web and mobile apps, and by email… Read more about Intercom
The Skyword Platform is designed to make it easy to create, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.Read more about Skyword Skyword allow marketers to create a sustainable process for brand storytelling, and reach new audiences through high-quality content.
LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads in one place. The cloud-based solution is designed for enterprises & SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics & more.Read more about LeadSquared
LeadLander is a marketing automation software and marketing analytics tool that optimizes ROI on both inbound and outbound marketing efforts. With LeadLander you can use data gathered from website performance and user behavior to drive targeted campaigns and capture new leads.Read more about LeadLander
LeadLander's cloud-based marketing application offers four core services: it identifies website visitors, analyzes email marketing campaigns, tracks website contact forms and monitors Goodle AdWords accounts. This information is analyzed, along with data from third party email marketing and marketing automation applications to identify leads and measure inbound and outbound marketing campaign performance.
Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The software can be used to execute content marketing and social marketing campaigns, as well as sales-driven campaigns to support renewals and events.Read more about Oracle Eloqua
Oracle Eloqua provides key customer data and marketing analytics to help build better campaigns. Customer profiles can be built for greater targeting and segmentation through data such as website visits and website responses. The performance of your campaigns can be analysed with marketing analytics dashboards and reports.
Kapost’s software helps make content marketing easy by managing every step of the process in a single platform with key features including a marketing calendar, workflows, and analytics, with all content types in one place. Kapost helps companies use content to drive more web visitors, nurtured leads and new sales.Read more about Kapost
Oracle Responsys allows users to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel, including email, mobile, social, the web, and display. Read more about Oracle Responsys
Online marketing campaign creation, automation, and analysis
From customized, one-to-one email campaigns to personalized landing pages and surveys, Silverpop Engage makes it easy to design, automate, monitor and measure your online marketing efforts to achieve the response rates and ROI you’re after—without the tremendous time, effort and frustration usually associated with traditional email marketing solutio… Read more about Silverpopns.
Whether you're an email marketing pro or just starting out, the objective of VerticalResponse is to let you create, send and track professional-looking emails quickly and affordably.
The tool take the work out of email creation and guide you through, step-by-step on how to use one of their 700 professional, pre-designed email templates, for any… Read more about VerticalResponsesize or type of business.
You can also create professional surveys and discover how to build stronger customer relationships by identifying their most important needs, receive valuable customer feedback, ask your customers what products and services they want and run customer satisfaction surveys
The online survey feature is fully integrated with the email marketing tool.
ThoughtBuzz is a social media monitoring and analytics software that measures the success of your social media campaigns and content audits. ThoughtBuzz lets you identify social media key influencers based on engagement and provides a full spectrum analysis.Read more about ThoughtBuzz
SalesforceIQ Inbox is now part of Salesforce Essentials
SalesforceIQ Inbox - now part of Salesforce Essentials: https://www.getapp.com/customer-management-software/a/salesforce-essentials/ - was a suite of mobile and desktop productivity apps that automatically surface relevant Salesforce data on every email.Read more about SalesforceIQ Inbox
All-in-one management software built for small business
Thryv is an all-in-one, cloud-based management software specifically designed for small businesses. Thryv integrates contact management, CRM, text (SMS) and email marketing, online listings and reputation management, online appointment booking, social media scheduling, payment processing, and more.Read more about Thryv
Net-Results is a complete marketing automation solution offering tools for lead generation, lead nurturing, email marketing, social media management, sales automation, and CRM integration, and offers a distinctly unique Segment-Driven™ approach to lead management and marketing automation… Read more about Net-Results
Cision is a PR management, digital marketing and media relations software that serves a number of purposes. The software can be used for content marketing, influence identification, media monitoring and analytics, along with press release distribution.Read more about Cision Cision provides one of the most comprehensive global databases of media contacts and outlets, putting you in instant, direct contact with industry influencers.
amoCRM is a sales & lead management solution for SMBs. With an interactive pipeline, users can automate salesflows from start to finish, set tasks and customize triggered activities like mailouts and social media advertising. Seamless integrations keep users and their data always in sync, whether they're on computer, mobile, or tablet… Read more about amoCRM
Engagement & data collection platform for brands and media
Qualifio is an engagement & data collection SaaS platform for brands, media and digital agencies. It allows them to easily create and publish quizzes, polls, contests, personality tests and 40+ other viral content formats on their websites, mobile apps, and social media networks… Read more about Qualifio
Integrated sales & marketing software for growing teams
EngageBay is an all-in-one marketing software which automates marketing processes and sales funnels
by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.Read more about EngageBay
LeadMaster has been providing affordable white-label web-based Salesforce CRM and Lead Management solutions since 1998. The application features robust marketing automation features for campaign management, lead nurturing and email marketing. Read more about LeadMaster
IdealPath is a marketing automation & analytics solution for content marketers with tools for campaign automation, content creation & management, customer relationship management (CRM), & email management. IdealPath combines traffic metrics & content analytics to help users optimize social content.Read more about IdealPath
Contactually is a powerful, easy-to-use system for building better relationships, and getting the most from your network. Combining the best features of contact managers, email clients, and CRMs, Contactually gives you everything you need to quickly organize, follow-up, and engage with everyone who matters to you and your business.Read more about Contactually
Contactually relies on a simple premise — better, more productive relationships are often simply a matter of staying in touch over time. That simple, proven logic is behind everything Contactually does, from its automatic follow-up reminders to its advanced automation and pipeline management features that allow you to scale your efforts to thousands of potential contacts.
You don’t have to radically change the way you work or the tools you’re comfortable with to get more from your daily work. Try Contactually, and see what better relationships can do for your business.
Lumio provides website owners with insight into which companies are visiting their site, how often they visit, and what they do, enabling them to turn anonymous traffic into complete company profiles, increase conversion rates and improve marketing campaigns with targeted ads… Read more about Lumio
Digital advertising spend tracking, reporting & optimization
AdHawk is a cross-platform digital advertising spend tracking, reporting and optimization platform for online advertisers, advertising agencies, franchises, co-ops, and enterprises to manage their Google AdWords & Facebook Ad campaign spend. Read more about AdHawk
Smartech is an omni-channel marketing automation solution designed to help growth marketers understand, analyze & improve the customer view & journey with a range of features including single-step actionable analytics, artificial intelligence marketing (AIM), real-time data, & more… Read more about Smartech
Exceed.ai is a virtual assistant designed to help sales & marketing teams capture and nurture leads using artificial intelligence, machine learning and conversational bot technology to have two-way interactions with customers via email or chat forms. Read more about Exceed.ai
Blitz is a sales management platform that automates sales tasks, processes, and follow-up activities when working with clients, leads, and referrals, and helps keep management and sales teams up to date and on the same page while communicating with contacts… Read more about Blitz
Nextiva is transforming the way small businesses communicate. Nextiva is a communications platform providing small businesses with big-business phone features at a small-business price and it offers offers ease of use, manageability, scalability, reliability and enterprise-class functionality.Read more about Nextiva
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
All-in-one online marketing software that helps business owners to build permission-based mailing lists, maximize conversions with email automation and responsive design, and increase profitability with landing page creator and highly-engaging forms.
Business owners and marketers can craft beautiful newsletters and sign-up forms, choosing from h… Read more about GetResponseundreds of templates and using an intuitive drag ‘n drop interface. They can create, send and deliver targeted, segmented email campaigns.
GetResponse features include video email marketing, email-to-speech, a custom form builder and an iPhone® application.
Campaigner is an email marketing platform which supports email automation, autoresponders, workflows, email deliverability, segmentation, email templates, A/B Testing, API Integration, & more. Read more about Campaigner
Collaboration & approval workflow for social media managers
GAIN is a social media collaboration tool that enables agencies, social media managers, and teams to plan, schedule, collaborate upon, and streamline their social media and content approval processes and publishing. Read more about GAIN
NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for.Read more about NUVI
Loomly - formerly Calendy - is a social media calendar management tool that aims to help teams and individuals create, optimize, preview and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn.Read more about Loomly
With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, Instagram, YouTube, LinkedIn & Google+ for posting across multiple platforms… Read more about Agorapulse
Event Lead Capture. Your events, sales & marketing connected
The lead capture solution built for Events, Trade Shows & Exhibitions.
Capture and qualify leads at events using smartphone or tablet. Capture leads with business card scanning, badge scanning & customisable forms. Integrate leads into your CRM and/or Marketing Automation.Read more about Akkroo Easily report event ROI.
Lead Aggregation Software for Selling Calls and Web Leads
-- Your business will run itself, day and night -- You have full control of what you charge your clients for leads and how you bill them. A selection of integrated payment processors, allowing your clients to pay you with their credit card automatically.Read more about Aggregatur
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At GetApp, our comprehensive software listings, verified user reviews, product comparison pages, articles and AppFinder, our assistive tool, will empower you to make confident and well-informed purchase decisions.
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