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Marketo Engage vs Mailchimp Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

696

5

4

3

2

1

314

291

78

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

9.9K

5.5K

1.1K

171

84

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features166
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Target Account Identification
  • Task Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management
  • Total features160
  • A/B Testing
  • AI Content Creation
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Archiving & Retention
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Guidelines
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Insurance Industry
  • For Sales Teams/Organizations
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Form Builder
  • Forms Management
  • Gamification
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Retargeting
  • Mobile Survey
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • ROI Tracking
  • Randomization
  • Real Time Data
  • Real Time Editing
  • Real Time Reporting
  • Real-Time Analytics
  • Real-Time Monitoring
  • Real-Time Notifications
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tagging
  • Target Account Identification
  • Task Management
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations529
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1968
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JM
AvatarImg

Jose Manuel L.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Email marketing with a wide array of versatile features.

Reviewed 4 months ago

When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

Pros

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Cons

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

JG
AvatarImg

Jens G.

Building Materials, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo, powerfull but complex

Reviewed 3 years ago

This is not a tool you should implement when you have a small team. Instead use the software when you have a bigger team and can invest in time and money to make the tool work for you. If your company is big enough and you can allocate the rescourses then Marketo is really a powerfull tool.

Pros

What I like most about this software is that it provides an overview of a contact and that you can make many differrent workflows. Out-of-the-box you have lots of tools and controlls at your disposal

Cons

The software is not very easy to use, you need to setup lots of things. You must not underestimate the time, energy and money you need for the tool to work. When compairing to Mailchimp they have lots of stuf ready to use, with Marketo you need to setup this on your own. This gives flexibility and power to the user, but its also time consuming.

JL
AvatarImg

Jason L.

Computer Software,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo spark

Reviewed 9 years ago
Pros

It's a powerful tool with a lot of marketing capabilities if used properly. It can give great info. There's ways to manipulate the system to get give people insights. There's a huge community of people who can help. It's a popular item. They have roadshows and webinars. They are the industry leader. It provides a lot of functionality that its competitors don't have. I use Mailchimp and it doesn't have half the capabilities of Marketo.

Cons

It's mostly for companys with large lists of customers and databases. It doesn't always make sense how to do things, as it's not easy. Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses/

CC
AvatarImg

Caroline C.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Marketo Engage logo

Marketo Engage

Features aren't worth the difficulty

Reviewed 2 years ago

I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some companies, but the average business can't possibly make it work for them.

Pros

Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out.

Cons

There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either.

AvatarImg
AvatarImg

Greg J.

Marketing and Advertising, 5,001-10,000 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Easy to Use

Reviewed 5 years ago

It got the job done when I worked for a startup company only send out a few email blasts.

Pros

It's easy to figure out how to do everything.

Cons

It's not a very powerful marketing automation tool, like a Marketo.

AR
AvatarImg

Verified reviewer

Computer Software, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Straightforward, yet robust

Reviewed 6 years ago
Pros

It is a great way to send out emails to a wide variety of people. Its streamlined approach makes sense, for the most part.

Cons

Compared to tools like Marketo or Silverpop, it can come across as a little too basic; some things are MIA>

EC
AvatarImg

Emanuela C.

Computer Software, 501-1,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Easy tool to send automatic newsletters based on RSS

Reviewed 6 years ago
Pros

I use mailchimp to send automatic newsletter when a new content is published on my blog (it is based on an RSS feed). People subscribed to the weekly newsletter are automatically inserted in the campaign. It is really easy to use and customize. I customized registration form, email templates and messages very quickly.

Cons

I don’t use Mailchimp for other activities so I don’t have a broader view. I use Marketo as Marketing tool but I was not able with Marketo to send automatic emails based on an RSS. This is a very good feature of Mailchimp. From my experience I don’t have negative points.

AvatarImg
AvatarImg

Scott S.

Computer Software, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Simple and Easy To Easy

Reviewed 5 years ago
Pros

I love how easy it is to make pretty emails using drag and drop features. You don't need to be a developer or know HTML to be able to use this tool.

Cons

I wish there were more automation tool and behavioral triggers, such as Marketo or Eloqua does, but Mailchimp is meant for simpler solutions.

AR
AvatarImg

Verified reviewer

51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Great software to build relationship with my customers

Reviewed 6 years ago

Engage my clients and be more productive in my business

Pros

Easily engage with my customers and develop the business,best way to send campaigns and be more productivity,impressing mail templates

Cons

More additional features can be added,mobile app can be improved more for best features and reliable to work with

AR
AvatarImg

Verified reviewer

Computer Software, 1,001-5,000 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Affordable tool for startups and small business

Reviewed a year ago

Easy to use and super user friendly, organized and gives access to multiple users

Pros

I think its #one tool for email marketing if you have a small company or just starting your business.

Cons

Don't expect a complicated and more advanced tool like Pardot or Marketo, its really simple tool to start with managing emails and building small list and track email performance.

KB
AvatarImg

Ken B.

Retail, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

I Love This E-mail Service

Reviewed 5 years ago
Pros

Easy of use, Great feedback, Always introducing new ways to engage customers.

Cons

I really can't think of anything that I don't like about Mailchimp.

AS
AvatarImg

Anita S.

Professional Training & Coaching, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp for growing your business

Reviewed 5 years ago

Mailchimp is a great starter tool for new businesses. It has really helped me to engage and grow my email list.

Pros

I love that I can grow my business with Mailchimp. There are lots of features to engage your audience. I am learning how to use more of their features like creating landing pages, etc. to get people to engage.

Cons

There are some features that I am having trouble navigating. And I would like to have some type of live customer support as I try to manage these features.

RV
AvatarImg

Rachna V.

Education Management, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is great tool for user acquisition

Reviewed 2 years ago

Overall mailchimp deliver values to our business and help us to engage the user.

Pros

Best part about mailchimp is it's seamless integration with WordPress and provide pre-define email marketing structure, it also gives us the complete analysis of our campaign and helping us to improve CTR by doing A/B testing on segments wise.

Cons

As such, i do not have any experience in which i least like the service of mailchimp.

ÉA
AvatarImg

Éden A.

Computer Software, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Automate your marketing

Reviewed 6 years ago

Tell a small story can delight and conquer anyone, how you deliver it its the key! mailchimp is what you need!

Pros

Marketing automation creates room to focus on strategy, email marketing can attract & engage faster.

Cons

Best features are not for free. Custom branding and live chat support and e-mail support for example

CJ
AvatarImg

Chris J.

Financial Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is a solid tool that we use frequently

Reviewed 4 months ago

We have successfully used this tool for several years to engage with our customer base.

Pros

It is very easy to manipulate the contacts with each audience, and further segment them into groups for campaigns.

Cons

Even though their contact management is a solid tool, I don't like the search & edit functions for individual contacts.

SS
AvatarImg

Stephen S.

Financial Services, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Vital for Newsletter and Client Engagement

Reviewed 4 years ago

It's been so useful as a tool to engage with my audience to create useful newsletters.

Pros

MailChimp is great because it helps you to easily and effectively connect with your client base and to create useful newsletters with great graphics

Cons

There really is nothing bad to say with MailChimp. You can do so much with the program that there really isn't a better option

RM
AvatarImg

Richard M.

Staffing and Recruiting, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Easy Email Marketing

Reviewed 5 years ago

A very good entry-level tool has worked well for me and helped me engage with my audience better-generating £££

Pros

Cost and you have a lot of functionality, including landing pages, automation and much much more

Cons

Not very easy to negotiate, and build your own mailout

AR
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Verified reviewer

Education Management, 201-500 employees

Used monthly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Best way to reach an email audience

Reviewed 3 years ago

Mailchimp is great at what it does and I would highly recommend for anyone who wants to make an email campaign

Pros

Mailchimp offers a lot of tools for you to create campaigns, reach and engage your audience in the best way possible.

Cons

The software interface is constantly changing itself, it's good to keep it up to date but sometimes is a little of a hassle to learn how to find the functions you were using a week ago.

AR
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Information Technology and Services, 1-10 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Superior Email Marketing Software

Reviewed 5 years ago

We've used MailChimp to re-engage many customers and win a lot of purchases and subscriptions to various digital products.

Pros

MailChimp handles all of the technical details (deliverability, whitelisted IP addresses, etc.) behind the scenes and makes it simple to compose and send email marketing campaigns to customers and prospects.

Cons

MailChimp charges based on your list size, so you better use it often or trim your list of non-viable prospects if you want to continue to get a good value.

SD
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Scott D.

Recreational Facilities and Services, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Make quality marketing emails easily!

Reviewed 3 years ago

Overall, mailchimp has enabled me to easily engage with leads and convert them into clients. It has been immensely helpful.

Pros

One thing I like a lot about this platform is that I can see if a template that I can then reuse and tweak as needed. It saves me a ton of time overall.

Cons

I wish there were more fonts to choose from for emails as well as font colors. Sometimes editing the text can prove tedious.

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Jeff D.

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Easy to use. Saves time. Engages clients through email.

Reviewed 6 years ago
Pros

Its super easy to create emails that I can schedule in advance. I use mailchimp to engage my personal training clients weekly.

Cons

There's not much to dislike about MailChimp, they have everything to help grow your email list. You do however need some sort of design skills for really nice looking emails.

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Pedro C.

Marketing and Advertising, self-employed

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Simple mail mass delivering

Reviewed 5 years ago

With mailchimp, I can easily sent promotions to high number of clients with one click. Best to engage connections to our products.

Pros

The possibility to comunicate with clients in mass, is very well achieved with MailChimp. Simple to use.

Cons

Not easy to integrate with some webpages. Configuring needs some struggle sometimes.

JV
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Jose V.

Higher Education, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Awesome Value and Great Extension of our Company

Reviewed 6 years ago
Pros

With MailChimp, we've been able to engage and re-engage past and current customers to increase our salon business. We can upload simply formatted spreadsheets with names and email destinations. We couple that with a fresh, catchy looking email and blast it out. We're able to review click rates and adjust our emails accordingly.

Cons

The lack of a workflow editor when it comes to automating emails at a much more advanced level makes it tough to do what we want sometimes. The cost can get high if you start to require more outgoing emails or subscribers.

AL
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Amanda L.

Financial Services, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Mailchimp - mostly great

Reviewed 4 years ago

Overall it's made marketing e-mails easy. The website is easy to use and my clients respond well and engage with emails.

Pros

Mailchimp has been mostly great for e-mail software and marketing that I send out to clientele and prospects. It is mostly reliable and the website is easy to use.

Cons

There was a time where I had a scheduled e-mail set up to go out and it didn't launch at the correct time. The Customer Support team was helpful and this has only happened one time - a glitch in the system.

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Jordan H.

Hospitality, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Mailchimp is great but the UX can be clunky

Reviewed 7 years ago
Pros

Very beautifully designed and generally simple. Setup campaigns in no time and there are great templates to work with

Cons

Could use some work really thinking through how users engage with the platform. Lots of repetitive steps and bundling of groups/tasks that can become a headache as you scale up campaigns

RB
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Richard B.

Cosmetics, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Mailchimp

Reviewed 3 years ago

It has been great. It has greatly helped us engage with our costumers and disseminate information bring more traffic to our website.

Pros

I mean MailChimp is the amazon of trying to get news letters to your customers. I also do receive newsletters and blogs from other companies as well. They use MailChimp as well. It is the simplicity of it but yet a powerful tool. Really amazing.

Cons

It is really about the simplicity for me. I have no negative comments

AR
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Verified reviewer

Cosmetics, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Professional functionality with scalability

Reviewed 5 years ago

We are able to connect with our customers and clients in a timely manner. We also are able to "schedule" ahead of time so that it can be semi-automated.

Pros

We are able to manage mail outs with to our customers and engage them without need of the complications of maintaining a mail server.

Cons

They offer a variety of pre-made templates. When they upgraded, I had to migrate to different templates when my old ones were no longer offered.

CW
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Chris W.

Computer Games, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

A great way to reach customers, once you've built a mailing list

Reviewed 4 years ago

We needed a way to engage with customers outside of social media, and Mailchimp is one of the most effective ways we can do that.

Pros

I like how many integrations there are. Mailchimp integrates with a lot of websites and tools, such as Gleam.io and Wordpress

Cons

It can be a little daunting to new users who don't understand that building a mailing list takes time. Formatting mass emails can be confusing for new users, but a quick Google search will help anyone!

SR
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Sayyed Rizni Bar M.

Retail, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Mailchip is good software

Reviewed 2 years ago

This software is very helpful to engage more visitors to my website and I can communicate one email to all the contact at a time.

Pros

I am using Mailchimp for around 6 months and good software, I am using it for my weekly or monthly newsletter and sending bulk emails, fast and easy.

Cons

This software allows only 2k emails per day in the free version and does not give the live chat for the free version, we recommended giving live chat for the free and paid version