Marketo Engage vs Mailchimp Comparison

What I like most about this software is that it provides an overview of a contact and that you can make many differrent workflows. Out-of-the-box you have lots of tools and controlls at your disposal

The software is not very easy to use, you need to setup lots of things. You must not underestimate the time, energy and money you need for the tool to work. When compairing to Mailchimp they have lots of stuf ready to use, with Marketo you need to setup this on your own. This gives flexibility and power to the user, but its also time consuming.

It's a powerful tool with a lot of marketing capabilities if used properly. It can give great info. There's ways to manipulate the system to get give people insights. There's a huge community of people who can help. It's a popular item. They have roadshows and webinars. They are the industry leader. It provides a lot of functionality that its competitors don't have. I use Mailchimp and it doesn't have half the capabilities of Marketo.

It's mostly for companys with large lists of customers and databases. It doesn't always make sense how to do things, as it's not easy. Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses/

Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out.

There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either.

It's easy to figure out how to do everything.

It's not a very powerful marketing automation tool, like a Marketo.

It is a great way to send out emails to a wide variety of people. Its streamlined approach makes sense, for the most part.

Compared to tools like Marketo or Silverpop, it can come across as a little too basic; some things are MIA>

I use mailchimp to send automatic newsletter when a new content is published on my blog (it is based on an RSS feed). People subscribed to the weekly newsletter are automatically inserted in the campaign. It is really easy to use and customize. I customized registration form, email templates and messages very quickly.

I don’t use Mailchimp for other activities so I don’t have a broader view. I use Marketo as Marketing tool but I was not able with Marketo to send automatic emails based on an RSS. This is a very good feature of Mailchimp. From my experience I don’t have negative points.

I love how easy it is to make pretty emails using drag and drop features. You don't need to be a developer or know HTML to be able to use this tool.

I wish there were more automation tool and behavioral triggers, such as Marketo or Eloqua does, but Mailchimp is meant for simpler solutions.

Easily engage with my customers and develop the business,best way to send campaigns and be more productivity,impressing mail templates

More additional features can be added,mobile app can be improved more for best features and reliable to work with