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Marketo Engage vs SALESmanago Marketing Automation Comparison

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Overview

Category Leaders

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire,...

Category Leaders

Customer Engagement Platform for impact-hungry eCommerce marketing teams.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

895

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

499

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

616

5

4

3

2

1

271

259

73

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

4.5

175

5

4

3

2

1

121

33

16

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

Pros

It's a very feature rich, easy-to-use, integrated marketing and sales system with exeptionally good support. Very fast, helpful and competent staff and they constantly developeing the system.
I frequently send gift codes and one of the benefits is that they can be tracked. The customer service is very good, they are always ready to help you achieve your daily goals.
The progress that they have made in these years is amazing. All the functions in the system are evolved and they do their best to make them better every day.

Cons

Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.

Cons

One of the processes that has been more difficult for me has been the connection between the APIs and the platform.
With the help of customer service and automatic segmentation feature we managed to reactivate about 25-30 of our emails, after that we remove the useless, dead emails.
You have to learn a lot before you can start for example sending marketing emails. When you log in you can see plenty of different options but there is no priority of them, poor UX.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features101
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features89
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Auto-Responders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Delivery
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Sales Teams/Organizations
  • For Small Businesses
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Tagging
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations472
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations40
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Marketo Engage logo

Marketo Engage

Overpriced for what most companies use it for

Reviewed 2 years ago

Used marketing as out email, landing page and marketing automation platform

Pros

Using smart campaigns you can automate marketing processes. Integrates with almost any other marketing tools you would use.

Cons

It's not intuitive. It is way more complicated than it needs to and basically requires a full time dedicated person(s) to use effectively. Customer support is basically nonexistant unless you pay for it. All the bells and whistles are there but you have to pay extra for them all. Other automation tools do similar for less.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo experience

Reviewed 6 years ago

We are currently replacing our Marketing Automation system with Marketo. The implementation and support team have been great in helping us meet our target dates.

Pros

Meets our Marketing Automation needs

Cons

None that I am aware of yet - this is an early review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Our company LOVES Marketo. It touches almost everything we do.

Reviewed 5 years ago

Marketing and Sales Alignment, Marketing Activity Automation, Campaign Tracking, Email Cadencing... and more

Pros

The versatility - we use it for lead scoring, nurture campaigns, landing page and performance tracking, sales alerts, and so much more.

Cons

Again - because it's such an integral part of our business there's really not much I don't like. Perhaps it could be slightly more intuitive right off the bat, but even then, with a little training, it's pretty straightforward.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Marketo Engage logo

Marketo Engage

High learning curve, little support, not sure it's worth the dollar

Reviewed 5 years ago

More marketing automation usability than with our original software.

Pros

It definitely brings more flexibility and functionality to slice and dice your email data into sophisticated campaigns more so than what cheaper solutions offer.

Cons

The UI is stuck in 2005, and there's nothing with conventional naming (i.e. if you want to duplicate something, you need to "clone" it). The learning curve is high; so high, it's recommended one person on your team be "Marketo Certified." Even the back-end integration is a pain; but it's all for the features to help provide a better marketing experience to your customers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Marketo Engage logo

Marketo Engage

OMG! Best Software for Email Automation

Reviewed 19 days ago

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Infinite Possibilities of Success!

Reviewed 6 years ago
Pros

The common feature set in marketing automation includes: Email marketing Landing pages Lead management CRM integration Social marketing Analytics and Reporting

Cons

Literally, building the structure from the ground up takes a lot of learning and logic. It takes years to get the full flow mapped out and running for a complex business model.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Marketo Engage logo

Marketo Engage

Major learning curve

Reviewed 4 years ago

Marketing automation is a misnomer. There's nothing automatic about drip campaigns.

Pros

Marketo is an extremely powerful tool, and a great way to manage both your communications and your database of prospects. Provides a score for leads based on certain activities.

Cons

There's a major learning curve. At one company we literally had to hire an entire person just to manage Marketo. Expensive and not good for the casual user.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Marketo Engage logo

Marketo Engage

Average Experience

Reviewed 4 years ago
Pros

Has all the marketing automation features needed by the marketing function as a whole. Easy to customize

Cons

Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage logo

Marketo Engage

Amazing Product

Reviewed 6 years ago

Amazing Marketing Automation tool which data analyst like me have a blast!!

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo engage is a powerful tool for automation

Reviewed a year ago

Save efforts and time . So recommend to online ads and online marketing .

Pros

Marketo engage is a perfect tool for automation marketing . It’s also a great handling emails and marketing materials.

Cons

I hope it’s more flexible and easier by adding a new feature in order to delete aasest no longer use

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Marketo for Business

Reviewed 4 years ago

It has been a great experience since switching from a previous marketing automation tool

Pros

I like that there is a wide range of functions within Marketo that really help to improve your business and also help keep track of everything in one place.

Cons

It can take a while to learn how to use because of all of its functions

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage logo

Marketo Engage

Great Marketing Automation for Mid to Enterprise Firms

Reviewed 10 years ago

Definitely get this if you care about lead management, automation, and inbound marketing.

Pros

friendly people friendly user interface always adding new features they listen to customers strong CRM integration great automation tools. deduping

Cons

no email sending by location expensive

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Best Marketing Automation Platform

Reviewed a year ago

Till now I am using this platform very smoothly.

Pros

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

Cons

I didn't find till date any cons about their platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Marketo Engage logo

Marketo Engage

Great for all businesses

Reviewed 2 years ago

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pros

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Marketo Engage logo

Marketo Engage

Marketo review

Reviewed 3 years ago

Marketo is useful for marketing automation, but not great for what concerns user experience

Pros

I like how easy it is to track emails and the fact that there is a relevant amount of features – I believe it can satisfy all the marketing needs of an online business

Cons

It is not very intuitive, the layout is unclear, the reports are not easy to understand. I think a lot could be done on the general design of the software

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Marketo Engage logo

Marketo Engage

Helps with marketing automation but can only do so much on mobile

Reviewed 4 years ago

Pretty good tool for marketing automation, which helps you save time if you have a lot of other marketing tasks to perform.

Pros

Easy way to capture web form data with an easy-to-build interface. Also, Marketo integrates easily with most other marketing platforms since it is a bigger name in the industry.

Cons

Marketo's user interface for some areas is not very intuitive and will require some Googling and using customer support to find out how to do certain, very obvious tasks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketo Engage logo

Marketo Engage

Best MA tool in the space

Reviewed 4 years ago
Pros

Great for marketing automation for SMB, mid-market or enterprise business - highly recommend!

Cons

It can be a steep learning curve but once you are trained, it is great!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Marketo Engage logo

Marketo Engage

Needs a facelift

Reviewed 3 years ago

Marketo has been frustrating to use after using other marketing automation tools on the market.

Pros

Marketo is a very powerful marketing automation tool that can serve many different business problems.

Cons

The software is just plain hard to use and takes a lot of ramp-up time in order to be successful, especially as compared to other marketing automation tools on the market today.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

great tool overall...

Reviewed 5 years ago
Pros

a lot of features from email marketing to marketing automation to monitoring social media, good ability to create reports and gather analytics

Cons

incredibly hard to navigate, not user friendly, need A LOT of training and the training is expensive, hard to get someone from customer service to actually help

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Great Marketing Automation Software

Reviewed 6 years ago
Pros

Marketo is easy to learn and very user-friendly. I have used other marketing automation software and always go back to Marketo. The email lists are easy to manage and easy to create making it easy to manage marketing automation tasks.

Cons

We have had problems getting Marketo to integrate with Domo reporting software and have to continually make adjustments. It is unclear whether the problem is with Marketo, Domo or both.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Marketo Engage logo

Marketo Engage

Critical for managing B2B leads

Reviewed 5 years ago
Pros

Comprehensive marketing automation software for managing B2B leads and tracking them through the sales process

Cons

Difficult and time consuming to get up and running. We needed a team to evaluate and implement the solution

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Indeed a Best-in-Class Marketing Automation Software

Reviewed 3 years ago

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Marketo Engage logo

Marketo Engage

It's been great so far

Reviewed 5 years ago
Pros

We began using Marketo about a year ago. It is much easier to use than our previous Marketing Automation service. It's simple, intuitive and provides amazing automation for our growing company. It's ability to cater to our varying marketing demands is amazing.

Cons

Using/Administering Marketo takes an entire team. It is a beast and requires hours of customization to get it's integrations with our CRM just right.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Marketo Engage

Great tool at its core

Reviewed 4 years ago
Pros

I like that I can typically do anything I set out to do using Marketo. I rarely find myself saying "I can't do that with Marketo"

Cons

While you can do most everything related to marketing automation, the user interface sometimes requires extra steps/work to get where you need to go.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Marketo Engage logo

Marketo Engage

Salesforce Developer

Reviewed 6 years ago

Great Marketing Automation, Lead Management tool. Easy to setup and configure for Drip Campaigns easy to monitor.

Pros

No pros were added to this review

Cons

No cons were added to this review