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Marketo Engage vs Manago AI Comparison (2026)

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Marketo Engage logo

Marketo Engage

Manago AI logo

Manago AI

Overview

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Use SALESmanago to implement extremely effective marketing solutions in your ecommerce. Find out more about your customers and how to reach them successfully!

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

213

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

716

5

4

3

2

1

324

300

77

10

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

4.5

253

5

4

3

2

1

175

53

17

4

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

“Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts.”
ET

Edward T.

Founder and Marketing Strategist

“Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints.”
Verified reviewer profile picture

Yolandi E.

Manager

“the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way.”
LB

Logan B.

Owner

Pros

“Thanks to the use of advanced communication scenarios, we can better respond to customer expectations while saving time and increasing the effectiveness of individual campaigns.”
MB

Monika B.

Direct Specialist

“It offers extensive capabilities, from segmentation and automation to communication personalization and multichannel customer engagement, making it possible to run highly tailored campaigns for different customer groups.”
EG

Ewa G.

Senior Marketing Automation Specialist

“From a user experience perspective, the platform is fast, reliable, and designed with marketers in mind. Once the tracking and integrations are in place, it becomes very efficient to manage campaigns, monitor performance, and continuously optimize strategies.”
AC

Alfredo C.

Customer success consultant

Cons

“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET

Edward T.

Founder and Marketing Strategist

“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM

Cynthia M.

Operations associate officer

“It was a bit clunky to build from templates”
XC

Xavier C.

Founder

Cons

“Over the past year, we have had to disable the integration several times because it has crashed our entire online store.”
VT

Ville T.

CFO

“Long page load times are sometimes a nuisance.”
MG

Magda G.

Digital Marketing Specialist

“Can be quite complicated when setting up with the amount of options available”
BG

Bhupinder G.

Director

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features180
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multivariate Testing
  • Newsletter Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Product Recommendations
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features96
  • A/B Testing
  • AI Copilot
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Based Marketing
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Chat/Messaging
  • Churn Management
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Creation
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Content Sharing
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Portal
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Integration
  • Data Synchronization
  • Data Visualization
  • Design Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Experience Management
  • For Sales Teams/Organizations
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Gamification
  • Generative AI
  • HTML Editor
  • Image Library
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Scoring Models
  • Multivariate Testing
  • Newsletter Management
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Prioritization
  • Product Recommendations
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations115
  • 123FormBuilder
  • AdRoll
  • Adobe Commerce
  • Azuqua
  • Bedrock Data
  • BigCommerce
  • Box
  • Brainshark
  • Built.io Flow
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • DiscoverOrg
  • Drift
  • Easypromos
  • Eventbrite
  • FeedOtter
  • Firmao CRM
  • Folloze
  • Freshdesk
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Highrise
  • Highspot by Seismic
  • Infer
  • Influitive
  • Infor OS
  • InsideView
  • InsightSquared
  • Instapage
  • Involve.me
  • Jifflenow
  • Jitterbit
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • Marketo Measure
  • Microsoft Excel
  • Mintent
  • Mintigo
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • OpenCart
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Poptin
  • Precision Events
  • PrestaShop
  • Privy
  • QuickTapSurvey
  • Quotient
  • Radius
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Scoop.it
  • Segment
  • Shopify
  • Shopify Plus
  • Shopware
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr
  • Stova
  • Stripe
  • SurveyMonkey
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • VTEX
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • WooCommerce
  • Wunderkind
  • XM for Strategy & Research
  • Yesware
  • Zapier
  • Zendesk Sell
  • Zoho CRM
  • uStudio
  • Total integrations19
  • 123FormBuilder
  • AdRoll
  • Adobe Commerce
  • Azuqua
  • Bedrock Data
  • BigCommerce
  • Box
  • Brainshark
  • Built.io Flow
  • Bynder
  • CAKE POS
  • Calendly
  • Call Loop
  • CallRail
  • Ceros
  • Cirrus Insight
  • Close
  • Coevera
  • Contentful
  • Curata
  • Cvent Event Management
  • Datameer
  • Datanyze
  • Direct Mail Manager
  • DiscoverOrg
  • Drift
  • Easypromos
  • Eventbrite
  • FeedOtter
  • Firmao CRM
  • Folloze
  • Freshdesk
  • FullContact
  • Gainsight CS
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Highrise
  • Highspot by Seismic
  • Infer
  • Influitive
  • Infor OS
  • InsideView
  • InsightSquared
  • Instapage
  • Involve.me
  • Jifflenow
  • Jitterbit
  • Justuno
  • Kapost
  • Kissmetrics
  • Klips
  • Lattice Engines
  • LeadGnome
  • Leadspace
  • Marketo Measure
  • Microsoft Excel
  • Mintent
  • Mintigo
  • Mixpanel
  • Movable Ink
  • NetSuite
  • Netskope One Platform
  • New Relic
  • ON24
  • Oktopost
  • Omniconvert
  • Onstream Webinars
  • OpenCart
  • Operations Hub
  • OptinMonster
  • Oracle CRM On Demand
  • Outgrow
  • Parseur
  • PathFactory
  • Picreel
  • Pipedrive
  • Poptin
  • Precision Events
  • PrestaShop
  • Privy
  • QuickTapSurvey
  • Quotient
  • Radius
  • SAP Customer Experience
  • SalesboxAI
  • Salesforce Platform
  • Salesforce Sales Cloud
  • Salesloft
  • Scoop.it
  • Segment
  • Shopify
  • Shopify Plus
  • Shopware
  • Skilljar Customer Education
  • Skyword
  • Slack
  • SlideShare
  • Smartling
  • Smartsheet
  • SnapApp
  • Sprinklr
  • Stova
  • Stripe
  • SurveyMonkey
  • Tealium Customer Data Hub
  • Totango
  • Tray.io
  • Trello
  • Twilio
  • Typeform
  • Uberflip
  • Unbounce
  • UserVoice
  • VTEX
  • Velocify
  • Vidyard
  • Virto Commerce
  • Webdam
  • Webex Suite
  • Wistia
  • WooCommerce
  • Wunderkind
  • XM for Strategy & Research
  • Yesware
  • Zapier
  • Zendesk Sell
  • Zoho CRM
  • uStudio

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