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Measured Logo

Attribution Powered by Incrementality - Voted #1 Measurement

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Measured - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: August 2025

Measured overview

What is Measured?

Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.

The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.

Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.

Key benefits of using Measured

Marketing attribution done right, powered by Incrementality testing and measurement
Identify media waste and improve marketing efficiency up to 30%+
Run 100+ audience level experiments
Double your online profits
Deploy in 24 hours
Gain cross-channel, unbiased view of your media plan & project spend levels

Starting price

0.01

Alternatives

with better value for money

Measured’s user interface

Ease of use rating:

Measured reviews

Overall rating

5.0

/5

10

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.8/10
Rating distribution

5

4

3

2

1

10

0

0

0

0

Pros
“Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.”
DC

Dan C.

SVP, Markerting

“Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound.”
GB

Gail B.

Marketing Director

“Great responsiveness from the account team. Tableau interface is easy to use and quick.”
GB

Gail B.

Marketing Director

Cons
“We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements.”
GB

Gail B.

Marketing Director

“Cross channel attribution is a difficult problem to solve.”
NS

Noelle S.

Chief Marketing Officer

“Some of this may be difficult to explain to less analytically-inclined people in the organization.”
GB

Gail B.

Marketing Director

Who uses Measured?

Based on 10 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Retail
Apparel & Fashion
Consumer Goods
E-Learning
Others

Use cases

- Not enough reviews
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-
-
-
-

Measured's features

Features rating:

A/B testing
Activity dashboard
Advertising management
Attribution modeling
Audience targeting
Budgeting/Forecasting
Campaign analytics
Campaign management
Campaign planning
Campaign Segmentation
Campaign tracking
Channel management
Collaboration tools
Configuration management
Conversion Rate Optimization
Conversion tracking
Cross channel attribution
Customer journey mapping
Customer segmentation
Customizable reports
Dashboard
Data capture and transfer
Data integration
Data migration
Data quality control
Data visualization
Engagement tracking
ETL - extract transfer load
Goal setting/tracking
Lead management
Match & merge
Media planning
Monitoring
Multi-Campaign
Multi-Channel attribution
Multi-Channel management
Multi-Channel marketing
Multi-Touch attribution
Multiple data sources
Performance metrics
Predictive analytics
Presentation tools
Prioritization
Projections
Reporting & statistics
Reporting/Analytics
Roadmapping
ROI tracking
Search/Filter
Spend management
Third-Party integrations
Visual analytics
Website analytics

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Measured pricing

Value for money rating:

Starting from

0.01

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Measured price and value

Value for money rating:

To see what individual users think of Measured's price and value, check out the review snippets below.

“Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.”
DC

Dan C.

SVP, Markerting

“Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound.”
GB

Gail B.

Marketing Director

Measured support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Chat
Phone Support
FAQs/Forum
24/7 (Live rep)
Email/Help Desk

Training options

Live Online
Videos
Webinars
In Person
Documentation

Measured FAQs

Q. Who are the typical users of Measured?

Measured has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money


Q. What languages does Measured support?

Measured supports the following languages:
English


Q. Does Measured offer an API?

No, Measured does not have an API available.


Q. What level of support does Measured offer?

Measured offers the following support options:
Knowledge Base, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep), Email/Help Desk

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