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Measured
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
#1 Media Mix Modeling, Powered by Incrementality
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Measured - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: April 2026
Measured overview
What is Measured?
Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth.
Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later.
Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not just attribution.
Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse.
Key benefits of using Measured
Identify media waste and improve marketing efficiency up to 30%+
Run 100+ audience level experiments
Double your online profits
Deploy in 24 hours
Gain cross-channel, unbiased view of your media plan & project spend levels
Starting price
Measured’s user interface
Measured reviews
Overall rating
5.0
/5
10
Positive reviews
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- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.8/10
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Dan C.
SVP, Markerting
Gail B.
Marketing Director
Gail B.
Marketing Director
Gail B.
Marketing Director
Noelle S.
Chief Marketing Officer
Gail B.
Marketing Director
Who uses Measured?
Based on 10 verified user reviews.
Company size
Enterprises
Small Businesses
Midsize Businesses
Top industries
Use cases
- Not enough reviewsMeasured's features
Features rating:
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Measured pricing
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User opinions about Measured price and value
Value for money rating:
To see what individual users think of Measured's price and value, check out the review snippets below.
Dan C.
SVP, Markerting
Gail B.
Marketing Director
Measured integrations (5)
Top integrations
Measured support options
Typical customers
Platforms supported
Support options
Training options
Measured FAQs
Measured has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Measured support?
Measured supports the following languages:
English
Q. Does Measured offer an API?
No, Measured does not have an API available.
Q. What level of support does Measured offer?
Measured offers the following support options:
Knowledge Base, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep), Email/Help Desk