Measured Pricing, Features, Reviews & Comparison of Alternatives

Measured

Media incrementality testing & attribution software

5.0/5 (5 reviews)

Measured overview

What is Measured?

Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.

The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.

Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.
measured.com

Pricing

Pricing options
Subscription
Value for money
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Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Measured screenshot: Measured Facebook incrementality screenshotMeasured screenshot: Measured cross-channel attribution screenshot

Measured reviews

Excellent
5

Very good
0
Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  5.0
  4.6
  5.0
  4.8
Gail Buffington

Powerful tool for getting the most out of your marketing data

Used weekly for 6-12 months
Reviewed 2019-07-25
Review Source: Capterra

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros
Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons
Some of this may be difficult to explain to less analytically-inclined people in the organization

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Serena Claudio

Hands-On Attribution Partner

Used daily for 6-12 months
Reviewed 2019-08-01
Review Source: Capterra

Pros
The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons
While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anne Coughlin

Great Partner

Used daily for 2+ years
Reviewed 2019-08-08
Review Source: Capterra

Pros
The strategic partnership - the team is very knowledgeable and they listen.

Cons
No cons. The team continues to make updates based on user recommendations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dan Clifford

Attribution for the contemporary customer journey

Used weekly for 1-2 years
Reviewed 2019-07-29
Review Source: Capterra

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Pros
Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box

Cons
Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mitchell Reynolds

Best Marketing Attribution Platform

Used daily for less than 6 months
Reviewed 2019-07-25
Review Source: Capterra

Pros
They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons
Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Measured pricing

Pricing options
Subscription
View Pricing Plans

Contact Measured for pricing details

Measured features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Campaign Segmentation
Email Marketing Management
Engagement Analytics
Multi-Channel Marketing

API (559 other apps)
Automatic Notifications (214 other apps)
Content Management (277 other apps)
Customizable Branding (284 other apps)
Customizable Templates (294 other apps)
Data Import/Export (265 other apps)
Drag & Drop Interface (262 other apps)
Monitoring (255 other apps)
Real Time Analytics (251 other apps)
Reporting & Statistics (362 other apps)
Social Media Integration (322 other apps)
Third Party Integration (360 other apps)

Additional information for Measured

Key features of Measured

  • Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Budgeting & Forecasting
  • Campaign Tracking
  • Channel Attribution
  • Collaboration
  • Cross-Channel Attribution
  • Data Capture
  • Data Quality Control
  • ETL - Extract / Transfer / Load
  • Incrementality Measurement
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Media Planning
  • Presentation Tools
  • ROI Tracking
  • Spend Management
  • Website Analytics
View All Features

Benefits

Profitably increase your marketing by up to 100%!
Identify media waste and improve marketing efficiency up to 30%+
Turn on hundreds of audience level experiments easily
Deploy in 24 hours
Gain cross-channel, unbiased view of your media plan & project spend levels