Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.
The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.
Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.