Measured Pricing, Features, Reviews & Comparison of Alternatives


Marketing analytics and cross-channel attribution system

5.0/5 (5 reviews)

Measured overview

Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.

The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.

Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.


Pricing options
Value for money
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Business size



United States

Supported languages

Measured screenshot: Measured Facebook incrementality screenshotMeasured screenshot: Measured cross-channel attribution screenshot

Measured reviews


Very good
Value for money
Ease of use
Customer support
Gail Buffington

Powerful tool for getting the most out of your marketing data

Used weekly for 6-12 months
Reviewed 2019-07-25
Review Source: Capterra

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

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Serena Claudio

Hands-On Attribution Partner

Used daily for 6-12 months
Reviewed 2019-08-01
Review Source: Capterra

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

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Anne Coughlin

Great Partner

Used daily for 2+ years
Reviewed 2019-08-08
Review Source: Capterra

The strategic partnership - the team is very knowledgeable and they listen.

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Dan Clifford

Attribution for the contemporary customer journey

Used weekly for 1-2 years
Reviewed 2019-07-29
Review Source: Capterra

Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

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Mitchell Reynolds

Best Marketing Attribution Platform

Used daily for less than 6 months
Reviewed 2019-07-25
Review Source: Capterra

They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

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Measured pricing

Pricing options
View Pricing Plans

Contact Measured for pricing details

Measured features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Email Marketing
Engagement Analytics
Multi-Channel Marketing

API (437 other apps)
Automatic Notifications (163 other apps)
Content Management (219 other apps)
Customizable Branding (220 other apps)
Customizable Templates (241 other apps)
Data Import/Export (185 other apps)
Drag & Drop Interface (225 other apps)
Monitoring (210 other apps)
Real Time Analytics (182 other apps)
Real Time Data (161 other apps)
Reporting & Statistics (257 other apps)
Social Media Integration (266 other apps)
Third Party Integration (254 other apps)

Additional information for Measured

Key features of Measured

  • Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Budgeting & Forecasting
  • Campaign Tracking
  • Channel Attribution
  • Collaboration
  • Cross-Channel Attribution
  • Data Capture
  • Data Quality Control
  • ETL - Extract / Transfer / Load
  • Incrementality Measurement
  • Information Governance
  • Master Data Management
  • Match & Merge
  • Media Planning
  • Presentation Tools
  • ROI Tracking
  • Spend Management
  • Website Analytics
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