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Salesforce Marketing Cloud vs Marketo Engage Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(532)5
234
4
210
3
65
2
11
1
12
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Marketo Engage
4.3
(716)5
324
4
300
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
532
5
4
3
2
1
234
210
65
11
12
- Value for money
- Ease of use
- Features
- Customer support
63%
would recommend this app4.3
716
5
4
3
2
1
324
300
77
10
5
- Value for money
- Ease of use
- Features
- Customer support
70%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“We schedule and automate communications, deriving the audience from live Salesforce data.”
JC
Jeffrey C.
Enrollment Systems Administrator
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts.”
ET
Edward T.
Founder and Marketing Strategist
“Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints.”
Yolandi E.
Manager
“the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way.”
LB
Logan B.
Owner
Cons
“It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality.”
Taylor O.
Digital Marketing Manager
“The syncing with Salesforce Sales Cloud also leaves a lot to be desired.”
Taylor O.
Digital Marketing Manager
“This makes it hard to learn and greatly hampers ease of use for non-technical employees.”
Taylor O.
Digital Marketing Manager
Cons
“It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies.”
ET
Edward T.
Founder and Marketing Strategist
“Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.”
CM
Cynthia M.
Operations associate officer
“It was a bit clunky to build from templates”
XC
Xavier C.
Founder
- Vendor responds to reviews
- Last review17 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attribution Modeling
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- File Management
- Filtering
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Metadata Management
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features180
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attribution Modeling
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Churn Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Publishing Options
- Content Sharing
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customer Touchpoints
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Marketing
- Event Triggered Actions
- Experience Management
- File Management
- Filtering
- For Marketing and Advertising
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- GDPR Compliance
- Gamification
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Rank Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Metadata Management
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multi-Touch Attribution
- Multimedia Support
- Multiple Scoring Models
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Opportunity Management
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Post Management
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Responsive Web Design
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled/Automated Reports
- Search Marketing
- Search/Filter
- Segmentation
- Sentiment Analysis
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Trend Analysis
- User Management
- Version Control
- Video Support
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- 123FormBuilder
- AdRoll
- Adobe Workfront
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Drift
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoTo Webinar
- Highrise
- Highspot by Seismic
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LinkedIn for Business
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Poptin
- Precision Events
- Privy
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Stova
- Stripe
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- uStudio
- Total integrations115
- 123FormBuilder
- AdRoll
- Adobe Workfront
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close
- Coevera
- Contentful
- Curata
- Cvent Event Management
- Datameer
- Datanyze
- Direct Mail Manager
- DiscoverOrg
- Drift
- Easypromos
- Eventbrite
- FeedOtter
- Folloze
- FullContact
- Gainsight CS
- Getsitecontrol
- Gmail
- GoTo Webinar
- Highrise
- Highspot by Seismic
- Infer
- Influitive
- Infor OS
- InsideView
- InsightSquared
- Instapage
- Jifflenow
- Jitterbit
- Justuno
- Kapost
- Kissmetrics
- Klips
- Lattice Engines
- LeadGnome
- Leadspace
- LinkedIn for Business
- Marketo Measure
- Meta for Business
- Microsoft Excel
- Mintent
- Mintigo
- Mixpanel
- Movable Ink
- NetSuite
- Netskope One Platform
- New Relic
- ON24
- Oktopost
- Omniconvert
- Onstream Webinars
- Operations Hub
- OptinMonster
- Oracle CRM On Demand
- Outgrow
- Parseur
- PathFactory
- Picreel
- Pipedrive
- Poptin
- Precision Events
- Privy
- QuickTapSurvey
- Quotient
- Radius
- SAP Customer Experience
- SalesboxAI
- Salesforce Sales Cloud
- Scoop.it
- Segment
- Shopify
- Skilljar Customer Education
- Skyword
- Slack
- SlideShare
- Smartling
- Smartsheet
- SnapApp
- Sprinklr
- Stova
- Stripe
- SurveyMonkey
- Tealium Customer Data Hub
- Totango
- Tray.io
- Trello
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- UserVoice
- Velocify
- Vidyard
- Virto Commerce
- Webdam
- Webex Suite
- Wistia
- Wunderkind
- XM for Strategy & Research
- Yesware
- Zapier
- Zendesk Sell
- Zoho CRM
- uStudio
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