SMARTLY.IO - 2026 Pricing, Features, Reviews & Alternatives

Smartly.io is a Facebook and Instagram performance marketing tool used by brands to create and manage ad campaigns using tools such as AI optimization, A/B testing, workflows, and actionable insights. Users are able to generate personalized video and still creatives to fit all Facebook and Instagram ad formats, buy ad space in real time, and test campaign performance.

Smartly.io enables users to quickly launch, clone, and bulk edit ad campaigns, creatives, and audiences, while guiding them through the process and cutting down on manual tasks. Users can simplify their Facebook ad operations with automated prospecting and retargeting campaigns, as well as set up branding campaigns, create Instagram promotions, and launch A/B-tested performance campaigns. Brands can generate personalized video and still creatives that perfectly fit all Facebook and Instagram ad formats using the ‘Ad Manager’. Smartly.io quickly adopts new ad formats and optimization tools in order to provide clients with solutions for the newest social media ad formats and features available, helping brands stay ahead of the competition.

Users can track and analyze campaign results for actionable insights, and receive a holistic view of campaign performance across all ad accounts. Data can be brought in directly from Google Analytics, mobile measurement partners, or other third-party data providers to further enrich analytics. Smartly.io’s bespoke AI solutions automatically refresh and rotate the brand’s creatives, helping them to spend their budgets more efficiently through automated features, optimization rules, and action-based triggers based on campaign performance.