There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.
Likelihood to recommend: 6/10
Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.
Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.
Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.
Likelihood to recommend: 10/10
$359 monthly or $299 monthly (billed annually).
PROFESSIONAL: $31.15 monthly
BUSINESS: $119 monthly
BUSINESS +: $471.20 monthly
ENTERPRISE: $758 monthly