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Audiense

4.2
(9)

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Consumer segmentation and cultural insights at the core

(11)

Audiense Pricing, Features, Reviews and Alternatives

Audiense FAQs

Q. What type of pricing plans does Audiense offer?

Audiense has the following pricing plans:
Starting from: $79.00/month
Pricing model: Free, Subscription

These products have better value for money


Q. Who are the typical users of Audiense?

Audiense has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Audiense support?

Audiense supports the following languages:
English, Spanish


Q. Does Audiense offer an API?

Yes, Audiense has an API available for use.


Q. What other apps does Audiense integrate with?

Audiense integrates with the following applications:
Buffer, Hootsuite


Q. What level of support does Audiense offer?

Audiense offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk

Audiense product overview

Price starts from

79

Per month

Other

What is Audiense?

About us

Key benefits of using Audiense

- DATA BASED AUDIENCE IDENTIFICATION -
Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.

- DETERMINING EFFECTIVE INTEREST AND AFFINITIES -
Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared INTERESTS and AFFINITIES.

- STRATEGY PERSONALISATION -
Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture and trends; so that, you can bring effective personalisation and build more relevance in:
> Influencer and Sponsorship selection
> Content/creative development
> PR & Comms strategy
> Media planning in the cookie-less world (e.g. contextual advertising strategy)

- COMPLEMENT YOUR TECH STACK -
Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights:
> existing Social Listening
> third-party audience Survey Platforms
> 1st party data

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk

Training options

Webinars
Documentation
Videos
In Person

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Starting from

79

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Audiense pricing information

Value for money

4.0

/5

9

Starting from

79

Per month

Other

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Audiense features

Functionality

4.6

/5

9

Total features

46

6 categories

Most valued features by users

Reporting/Analytics
Activity Dashboard
API
Third Party Integrations
Reporting & Statistics
Data Import/Export
Customizable Branding
Alerts/Notifications

Functionality contenders

Audiense users reviews

Overall Rating

4.2

/5

9

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.5/10
Rating distribution

5

4

3

2

1

5

3

0

0

1

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Mercedes V.

Events Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Reviewed 4 years ago

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Vendor response

Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!

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Beaton M.

E-Learning, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Social Media monitoring and marketing

Reviewed 2 years ago
Pros

It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience

Cons

The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available

Vendor response

Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com

KR
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Kushal R.

Education Management, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Audiense is a powerful social media platform that helped us to better understand our audiences.

Reviewed a year ago

Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.

Pros

I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.

Cons

The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.

Vendor response

Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team

JM
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Jamie M.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A great Twitter listening tool - but limited features for lower tier users

Reviewed 6 years ago
Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Vendor response

Thank-you for your review Jamie! Our Twitter Marketing plan offers all features within it now, whereas more data can come via add-ons. We love to hear that you used the lists for Twitter Ads! Our Twitter Marketing plan can be used for basic level social listening capabilities, but you might find Social Listening specific platforms such as Pulsar, Meltwater, amongst others to give you the depth you're looking for. We're sorry a team member didn't get back to you, please reach out to help@audiense.com if you have any questions. We hope to see you in Audiense again!

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Laureine Claire N.

Farming, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Audiense est le meilleur logiciel de gestion des réseaux sociaux

Reviewed 5 months ago
Pros

C'est un logiciel qui facilite le suivi de l'engagement pourquoi mon équipe

Cons

Le tableau de bord d'activité de Audiense n'est pas très efficace

Showing original review in French. See translation

Vendor response

Thank you for taking the time to review Audiense. We really appreciate it! We'd like to know more about your experience with the activity dashboard to truly understand what you mean. Whether this is where you see the amount of reports used etc.. We have a product portal that is available via the Audiense platform top menu - where you can see contact us, there is one area just below called Product...

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