Audiense Pricing, Features, Reviews & Comparison of Alternatives

Audiense

Consumer insights & marketing platform for Twitter

3.33/5 (3 reviews)

Audiense overview

Audiense (formerly SocialBro) is a marketing platform for Twitter enabling users to analyze and engage with their Twitter audience. Audiense can be used to garner in-depth information about a Twitter community and define a target audience. The software advises on the best time to tweet to target specific audience segments.

Audiense can be used to analyze the progress of a Twitter campaign and to identify and understand new followers, as well as key influencers. Users can also monitor the competition and compare their Twitter strategy to yours. Audiense's benchmaking tool can be used to compare the growth of an account to other similar accounts. Users can also automate the sending of Twitter DMs to specific target audiences.

Audiense provides users with key insights on all their Twitter activity, as well as the behaviour of their competition, followers and key influencers. All this information is available via the Twitter Dashboard. Users can discover and understand their Twitter community by uncovering information such as where their followers are from, what industries they work for and how they behave on Twitter. Find new customers by searching for new followers using a range of predefined criteria, such as number of daily Tweets and ration of friends to followers.

Audiense can be used to tailor content to suit desired audiences by utilizing the Twitter Analytics report to measure the performance of existing content and understand an audience's behaviour. Discover what content works for an audience and monitor how competition and similar accounts manage their community. The app also shows users the best time to send a Tweet out to their desired audience by analyzing the timelines of their followers.
www.audiense.com

Pricing

Starting from
$31.15/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Europe

Supported languages

English, Spanish
Audiense screenshot: Discover new opportunities by understanding the audiences with unique audience segmentationIntroducing Audiense InsightsAudiense screenshot: Discover how to best engage and activate your audiences across multiple online and offline channelsAudiense screenshot: Craft the best acquisition strategies and measure the organization's impact on TwitterAudiense screenshot: Combine numerous filter options when creating a report, such as user profiles, affinities, demographics and job roles, creating highly personalized audience segmentsAudiense screenshot: Integrate Audiense Intelligence with existing data or visualizationsAudiense screenshot: Twitter direct messages chatbotsAudiense screenshot:  Build and explore communities

Audiense reviews

Value for money
Features
Ease of use
Customer support
  3.0
  3.7
  3.3
  3.0
Jamie McDermott

A great Twitter listening tool - but limited features for lower tier users

Used weekly for 2+ years
Reviewed 2018-02-13
Review Source: GetApp

Pros
There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

Minimize review

Alan Daniel

Socialbro

Used weekly for 6-12 months
Reviewed 2017-10-12
Review Source: Software Advice

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros
Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons
Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Audiense pricing

Starting from
$31.15/month
Pricing options
Free
Free trial
View Pricing Plans

Audiense Insights:

$359 monthly or $299 monthly (billed annually).


Audiense Connect:

PROFESSIONAL: $31.15 monthly

BUSINESS: $119 monthly

BUSINESS +: $471.20 monthly

ENTERPRISE: $758 monthly

Audiense features

Activity Dashboard
Campaign Analysis
Campaign Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Social Network Marketing

A/B Testing (182 other apps)
API (486 other apps)
Automatic Notifications (183 other apps)
Content Management (242 other apps)
Customizable Branding (244 other apps)
Customizable Templates (260 other apps)
Data Import/Export (215 other apps)
Drag & Drop Interface (241 other apps)
Email Marketing Management (178 other apps)
Third Party Integration (285 other apps)

Additional information for Audiense

Key features of Audiense

  • Uncover Twitter Follower key information
  • Tailor your content based on audience
  • Find new followers and target specific users
  • Identify Twitter influencers
  • Competitive analysis
  • Identify fans based on interactions
  • Accounts comparison tool
  • Tag and attach notes to follwers
  • Monitor Hashtags, Keywords and URLs
  • Automate DM Campaigns
  • Followback Unfollowback Tools
  • Tweet Analytics reports
  • Integrate Twitter to your email database
  • Individual Tweet analysis
  • Discover best time to Tweet
  • Twitter dashboard
  • Integration with Buffer app
  • Real-time Twitter stats
  • Integrated with Hootsuite
  • Twitter lists management
View All Features

Benefits

Find out more about your Twitter Followers, such as:

Where they are from
Industries they work in
Languages they speak
Time they are online
How active they are on Twitter
Who has recently followed or unfollowed you

Find new followers by searching and filtering by:

Industry
Geographical location
Name
Verified/non-verified users
Profiles with customized avatars or with the default avatar
Profiles with a URL or no URL
Number of followers and friends
Number of lists
Followers/friends ratio
Account age
Number of tweets per day
Time since last tweet

Competitive analysis - See key information on your competition, such as:

Stats and insights
Where they are located
Interests of their followers
Quality of their community
Their interactions

Twitter Dashboard - See all your Twitter activity in one place including:

Global stats graph
Specific segmebts
Your influencers
Who you influence
New followers
Recent unfollows
Inactive friends
Followers you don't follow back
How influential your followers are
Quality of your Twitter community