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Audiense

4.4
(10)

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Consumer segmentation and cultural insights at the core

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(10)

Audiense Pricing, Features, Reviews and Alternatives

Audiense FAQs

Q. What type of pricing plans does Audiense offer?

Audiense has the following pricing plans:
Starting from: $79.00/month
Pricing model: Free, Subscription

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Q. Who are the typical users of Audiense?

Audiense has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

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Q. What languages does Audiense support?

Audiense supports the following languages:
English, Spanish

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Q. Does Audiense offer an API?

Yes, Audiense has an API available for use.

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Q. What other apps does Audiense integrate with?

Audiense integrates with the following applications:
Buffer, Hootsuite

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Q. What level of support does Audiense offer?

Audiense offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk

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Audiense product overview

Price starts from

79

Per month

Other

What is Audiense?

About us

Key benefits of using Audiense

- DATA BASED AUDIENCE IDENTIFICATION -
Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.

- DETERMINING EFFECTIVE INTEREST AND AFFINITIES -
Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared INTERESTS and AFFINITIES.

- STRATEGY PERSONALISATION -
Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture and trends; so that, you can bring effective personalisation and build more relevance in:
> Influencer and Sponsorship selection
> Content/creative development
> PR & Comms strategy
> Media planning in the cookie-less world (e.g. contextual advertising strategy)

- COMPLEMENT YOUR TECH STACK -
Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights:
> existing Social Listening
> third-party audience Survey Platforms
> 1st party data

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
Knowledge Base
Email/Help Desk

Training options

Webinars
Documentation
Videos
In Person

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Starting from

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Starting from

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Audiense pricing information

Value for money

4.3

/5

10

Starting from

79

Per month

Other

Pricing options

Free plan
Subscription
Free trial
Pricing range

Audiense features

Functionality

4.5

/5

10

Total features

45

6 categories

Most valued features by users

Reporting/Analytics
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Branding
Alerts/Notifications

Functionality contenders

Audiense users reviews

Overall Rating

4.4

/5

10

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.44/10
Rating distribution

5

4

3

2

1

7

2

0

0

1

Pros
I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth.
Overall, Audiense has been an invaluable tool in helping me better understand my customers. The platform is easy to use and provides detailed insights that are easy to interpret.
I've been using Audiense for a few months now, and it has definitely been a great tool for understanding my audience better.
Cons
The only downside is that there are limited options for customizing the reports. I would like to see more options for customizing the visuals and presentation of the data.
Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years.
The only thing I don't like about it is its price. 00 /month is too expensive for small businesses.
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Mercedes V.

Events Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Reviewed 3 years ago

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Vendor response

Thank-you for your review Mercedes! Audiense offers segmented reports with two methods of segmentation: interconnectivity and affinity. These reports can be created on audiences using multiple filters with Boolean Logic. This allows for both simple and complex audiences to be segmented. We love to see your use of Audiense Connect to increase engagement. We hope to see you in Audiense again!

DK
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Dieudonné K.

Online Media, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Exceptional Customer Insights with Audiense -

Reviewed 2 months ago

Overall, Audiense has been an invaluable tool in helping me better understand my customers. The platform is easy to use and provides detailed insights that are easy to interpret.

Pros

Audiense has been a tremendous help in understanding my customer base- from their demographics to their preferences. The platform is incredibly user-friendly and provides detailed insights that are easy to interpret.

Cons

Audiense's customer support could use some improvement, as the turnaround time for responses can be slow.

Vendor response

Thank you for your Audiense review. We are delighted that Audiense is having a positive impact providing detailed audience insights for your projects. We also appreciate knowing about your customer support timeline/response issues, and will ensure this feedback is shared with the team to improve. Unfortunately, we don't yet offer 24/7 support, so the time zone difference might have been an issue...

SV
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Stacey Van C.

Airlines/Aviation, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful Insights with Audiense

Reviewed 2 months ago

I've been using Audiense for a few months now, and it has definitely been a great tool for understanding my audience better. The insights have been really helpful in understanding who my followers are and what they are looking for.

Pros

Audiense is a powerful tool for segmenting my audience and getting insights on their behavior. It's really easy to use, and I'm able to quickly see the trends and demographics of my followers.

Cons

The only downside is that there are limited options for customizing the reports. I would like to see more options for customizing the visuals and presentation of the data.

Vendor response

Thank you so much for your review! We are delighted that you are enjoying Audiense and the value you get out of it. I have passed on your feedback to our Product team about limited options for customizing the visuals and data inside reports for your presentations. We want to make things better for our valued customers. If you want to directly access our roadmap, vote for features that are important to you, and submit any improvement ideas, you can use our Product Portal (also available in the dashboard under top menu, Product Feedback) Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Best wishes, The Audiense Team

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Beaton M.

E-Learning, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Social Media monitoring and marketing

Reviewed a year ago
Pros

It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience

Cons

The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available

Vendor response

Woohoo! Thank-you for your review Beaton! Within the parameters of what Twitter allows, we love the follow/unfollow capabilities We're passing your feedback regarding navigating, and learning features to the team. This is something we're continuing to work on. If you have any specific suggestions, please email productrequest@audiense.com

KR
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Kushal R.

Education Management, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Audiense is a powerful social media platform that helped us to better understand our audiences.

Reviewed 3 months ago

Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand.

Pros

I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content.

Cons

The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing.

Vendor response

Thank you for your Audiense review. We are super happy that you are enjoying your experience and value the platform's influencer & brands feature, amongst other insights. I have shared your pricing feedback with the team so they are aware. We are always aiming to improve Audiense and its value further, so thought you might like to access our roadmap via our Product Portal, where you can see planned, beta, under consideration and launched features. Within the product portal and inside the updates, you can vote for features that are most important to you, or simply submit ideas you'd like to see become part of Audiense's functionality. Link: https://portal.productboard.com/audiense/4-product-portal-roadmap/tabs/6-planned Hope this is useful! Best wishes, The Audiense Team

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