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Audiense

Consumer segmentation and cultural insights at the core

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Audiense Pricing, Features, Reviews and Alternatives

Audiense product overview

Price starts from

$

79

/momonth
Other

What is Audiense?

About us

Key benefits of using Audiense

- DATA BASED AUDIENCE IDENTIFICATION -
Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.

- DETERMINING EFFECTIVE INTEREST AND AFFINITIES -
Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared INTERESTS and AFFINITIES.

- STRATEGY PERSONALISATION -
Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture and trends; so that, you can bring effective personalisation and build more relevance in:
> Influencer and Sponsorship selection
> Content/creative development
> PR & Comms strategy
> Media planning in the cookie-less world (e.g. contextual advertising strategy)

- COMPLEMENT YOUR TECH STACK -
Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights:
> existing Social Listening
> third-party audience Survey Platforms
> 1st party data

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
Email/Help Desk
FAQs/Forum

Training options

Webinars
Documentation
Videos
In Person

Audiense pricing information

Value for money

3.5

/5

4

Price starts from

$

79

/momonth
Other

Pricing options

Free plan
Subscription
Free trial
Pricing range

Audiense features

Functionality

4.0

/5

4
Total Features45 6 categories

Most valued features by users

Reporting/Analytics
API
Reporting & Statistics
Activity Dashboard
Third Party Integrations
Data Import/Export
Customizable Branding
Alerts/Notifications

Audiense users reviews

Overall rating

3.8

/5

4

Positive reviews

75%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.67/10
Rating distribution

5

4

3

2

1

2

1

0

0

1

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Reviewed 2 years ago

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A great Twitter listening tool - but limited features for lower tier users

Reviewed 4 years ago
Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Socialbro

Reviewed 4 years ago

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.

Audiense FAQs and common questions

Audiense has the following pricing plans:
Starting from: $79.00/month
Pricing model: Free, Subscription


Audiense has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Audiense supports the following languages:
English, Spanish


Yes, Audiense has an API available for use.


Audiense integrates with the following applications:
Buffer, Hootsuite


Audiense offers the following support options:
Knowledge Base, Email/Help Desk, FAQs/Forum

Common Audiense comparisons

Audiense logoSprout Social logo
AudiensevsSprout Social

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