What is Veritone Attribute?Veritone Attribute is a real-time media attribution software which gives radio and television broadcasters the ability to measure the effectiveness of their advertising campaigns with features such as behavior analytics, a cognitive watchlist, campaign management, intelligent attribution, reports and dashboards, and more. Powered by artificial intelligence engines, Veritone Attribute can track live reads and organic mentions, as well as pre-recorded spots. The solution correlates advertising campaigns with target audience actions over a given custom attribution time span.
Veritone Attribute supports systemic ad verification, and allows users to create watchlists to monitor broadcasts for organic customer brands or product mentions automatically. Users can also access customer reports, as well as perform multivariate tests with their campaign response data. Tests help users optimize ad messaging, placement, duration, and more. Veritone Attribute enables users to verify prerecorded spots with playout logs and audio-fingerprint monitoring, measure online responses to customer advertising campaigns with intelligent correlation technology, and develop attribution reports for customers.