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Ad Server Software with A/B Testing (2026)

Last updated: March 2026

Ad Server Software Key Features

    Based on 636 user opinions, we identified 6 features that are important for any product in Ad Server Software

  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.7

  • Real-Time Data

    Receive data and information in real time

    Average user rating

    4.6

  • Real-Time Monitoring

    Active monitoring of systems, applications, or networks

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.7

  • Campaign Analytics

    Track and interpret campaign performance metrics

    Average user rating

    4.6

  • Click Tracking

    Track the amount of clicks on individual products to measure campaign results

    Average user rating

    4.9
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33 software options

AdButler logo

AdButler

Advertising management solution

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AdButler is an advertising management solution that helps businesses design, launch & manage advertisement campaigns. The platform allows users to personalize the interface with custom branding & use a custom domain for hosting advertisements as well as providing admin access.

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The Brief logo

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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Taboola logo

Web-based content marketing platform for writers & editors

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Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content

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Kevel logo

Build your own ad server in weeks with APIs

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Kevel (previously Adzerk) gives engineers and product managers the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more revenue.

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Setupad logo

Cloud-based website monetization solution for publishers

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At Setupad, we're not just another player in the digital advertising arena – we're the all-star team you've been waiting for. With prestigious titles like Google Certified Publishing Partner (GCPP) and being an active member of the Prebid community, we're in a league of our own.

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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diDNA logo

Cloud-based enterprise ad management platform

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diDNA is a cloud-based enterprise ad management platform, which helps businesses optimize digital ad inventory and enhance ad revenue by leveraging machine learning and artificial intelligence technology.

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MikMak logo

Commerce Intelligence and Orchestration Platform

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MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

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BannerFlow logo

Creative Management Platform for digital ad production

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Reduce production time and focus on what matters. Our Creative Management Platform lets you design, scale, publish, analyse, personalise, and optimise your display campaigns in-house.

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Bannerwise logo

The Creative Management Platform for Digital Advertising

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Bannerwise is a Creative Management Platform, with a whitelisted ad server, that you can use for increasing the ROI of your campaigns and creating relevant and thus better performing ads with ease, while at the same time decrease the set-up and production time.

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NT Programmatic Platform logo

Programmatic advertising platform

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NT Technology is a programmatic advertising platform for brand-driven campaigns across banners, video (in-stream & out-stream), native, social, in-app, and Connected TV.

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AdvertServe logo

Ad serving platform for web, mobile, email & video content

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AdvertServe is a unified ad serving platform for web, mobile, email, and video. It helps businesses gain insights into performance using an analytics suite and add functionalities to programmatic offerings in real-time through server-to-server integrations.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Manage advertising efforts with ease with SAS 360 Match. Adapt quickly to market changes and customers’ needs through advertising agility and experimentation. The solution allows stories to be derived from advertising data – reducing friction and ensuring success via accurate ad forecasting.

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Topsort logo

Game Changing Monetization Infrastructure

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Topsort offers auction-based native advertising and API to marketplaces, eCommerce platforms, and delivery apps. With Topsort, launching your native ads platform takes couple of weeks!

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EXADS logo

EXADS is an ad server built with developers in mind.

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EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

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Adobe Advertising Cloud logo

Programmatic advertising software for marketing agencies

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Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad targeting and plan, purchase, and, analyze advertisements of multiple channels, formats, and devices.

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Choozle logo

Programmatic advertising and campaign management software

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Choozle is a cloud-based digital advertising software that provides publishers and marketing agencies with tools to build targeted campaigns and analyze the performance of advertisements on a centralized platform. Supervisors can use the dashboard to gain an overview of total spend, ad clicks, CPM, and CTR via actionable analytics.

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Match2One logo

Programmatic advertising solution for agencies & businesses

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Match2One is a cloud-based programmatic advertising solution, which assists businesses and agencies with audience targeting and campaign management. Key features include client management, access control, fraud detection, multi-format support, and banner creation.

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Where to Buy logo

Ad server, store locator & customer journey mapping software

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Where to Buy is designed to help businesses display information related to products’ pricing and nearest store locations to consumers using customizable web pages. It enables organizations to map customer journeys and communicate with brand managers, retailers, and clients via a unified platform.

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HilltopAds logo

CPM ad network for publishers and advertisers

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HilltopAds is a UK-based ad network launched in 2013. HilltopAds offers the perfect combination of technic solutions and a user-friendly platform that helps users to reach the best results.

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AdPushup logo

Ad revenue optimization platform

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AdPushup is an ad revenue optimization platform that helps publishers and eCommerce businesses improve their advertising revenue using premium advertising exchanges and ad operations expertise.

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Evocalize logo

Cloud-based content marketing platform

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Evocalize is a cloud-based content marketing platform designed to assist businesses with digital marketing execution and media procurement. It provides a single solution that integrates all partner channels, including online, mobile, and social media.

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Dolnai logo

A.I-powered Ads

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A.I. is allowing Digital Marketers to look at other areas of accounts and be more strategic in a way that they probably wouldn't have done in the past. Ad Creator for Google Ads is your software for the ad creation and optimization at scale on Google Ads.

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Readpeak logo

DSP Platform specialized in Native Advertising

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Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

Readpeak users benefit from a combination of bidding and paying in CPC, and have the possibility to handpick the desired premium media.

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Feathr logo

Digital marketing and display advertising software

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Feathr helps you reach new and existing audiences with ads that bring them to your site to convert. Real-time conversion tracking means you can always check up on how your campaigns are performing and make adjustments as you go.

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