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Lead Generation Software with Configurable Workflow (2025)

Last updated: March 2025

Key Features of Lead Generation Software

Based on GetApp's analysis of 4487 verified reviews collected between July, 2021 and August, 2024

  • Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
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28 software options

Pipedrive logo

CRM solution for salespeople

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Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close.

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Typeform logo
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An online form builder that lets you collect data with ease.

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Make everyone feel like #1. Typeform is an online form builder that makes people feel heard. By making the forms interactive and well-designed, users are more likely to respond with complete, thoughtful answers, which means better data for you.

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Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

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Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

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Intercom logo

Intercom is bringing AI-first Customer Service to the world

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Intercom is redefining how businesses support their customers using powerful messaging and automation

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Bitrix24 logo

CRM, collaboration, and communication management suite

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Bitrix24 is #1 FREE CRM with lead generation tools. Used by 12 million companies worldwide.

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Linked Helper 2 logo

LinkedIn automation tool for safe and smart outreach

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LinkedIn automation and lead generation software for safe and smart outreach

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Jobin.cloud logo
Category Leaders

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM & lead generation platform, used by thousands of small and medium sized B2B businesses who sell more with less work. It sends automated email sequences, so you can reach out to your leads at scale in a personal way. And it helps you with turning leads into deals.

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Gold-Vision CRM logo

Sales, marketing & support CRM

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Gold-Vision is a full suite of highly configurable CRM tools for sales & marketing automation, project management, customer support, events management, integrations and more.

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OnePageCRM logo

#1 Action-Focused CRM Software for Small Business

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OnePageCRM is a simple CRM with a unique action-focused approach to contact and sales management. You can use this software to add tasks/reminders next to every contact and receive automatic notifications when the task is due. This helps you grow your business every day step by step.

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Landbot logo

Grow your revenue & delight your customers

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Landbot.io is a no-code chatbot platform designed to empower businesses to build frictionless conversational experiences.

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Smith.ai logo

Smith.ai Live Chat & AI Chatbot is the superior 24/7 service

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North America-based live chat agents respond 24/7 to sales and service inquiries in English and Spanish. We capture, screen, and convert new leads, and assist clients. We offer the superior experience of an in-house receptionist, not a cheap offshore "live chat" vendor that feels like a call center.

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User.com logo

The engine of growth. An all in one solution for user data.

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User.com is marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers, reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, and many more; all available in one place.

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hello24.ai logo

Conversational commerce platform

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DTC Brands on Shopify & WooCommerce (WordPress), Ecommerce companies, & retail brands looking to engage customers on online media.

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charles logo

Web-based conversational commerce suite for consumer brands

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charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

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iCERP by NEXUSsoft logo

Individually crafted ERP solutions for medium sized business

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iCERP by NEXUSsoft is our flagship software suite for medium sized businesses with complex needs.

iCERP supports your business' unique strategies and enables you to stand out from the crowd. Embrace your uniqueness, break free from limitations, and unlock new levels of efficiency and productivity.

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Saphyte logo

Marketing automation tool for small and midsize business

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Saphyte is a salesforce automation software designed to help small and medium businesses connect service and support teams to streamline sales and marketing operations. The platform allows managers to drag and drop widgets to create a personalized dashboard using pre-defined templates.

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InfluxMD logo

Sales & marketing solution for healthcare professionals

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Influx MD is an all-in-one sales and marketing solution designed for healthcare professionals from solo, group or hospital medical programs, with a built-in CRM

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Moveo.AI logo

Conversational AI Agent platform

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Moveo.AI is an enterprise-grade platform, driven by generative AI and proprietary LLMs. Our genAI agents effortlessly process any data, enabling automation of diverse business processes. Moveo.AI evolves, learning from past interactions, adeptly handling misspellings, and scaling to meet demands.

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BotPenguin logo

Cloud-based AI chatbot solution

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BotPenguin, omni-channel AI chatbot that manages lead generation, marketing automation, appointment booking, support, and more.

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Hibot logo

Conversational AI platform

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Hibot is a conversational AI platform that helps businesses manage social network chats from a single platform by connecting all advisors to a single WhatsApp line and sharing conversations equally. Teams will be able to sell more, obtain reports and deliver the best digital experience to customers.

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MSIGHTS Platform logo

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Bold Penguin logo
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Software for managing commercial insurance operations

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Bold Penguin offers a suite of innovative insurance technology and quoting software solutions designed to simplify the commercial insurance experience for agents, brokers, carriers, and small-to-medium sized businesses (SMBs).

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