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Top Rated Marketing Attribution Software with Customer journey mapping - Page 2

Last updated: May 2026

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69 software options

Cinch logo

A combined customer data and marketing automation platform.

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Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

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DemandJump logo

Consumer Insights - Cross-Channel Analytics - Attribution

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Channel Optimization - Consumer Research - Content Marketing Insights - Analytics

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SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Heeet logo

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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InfiniGrow logo

Revenue marketing platform with attribution insights

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InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Marketing Evolution logo

Marketing management platform

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Marketing Evolution is an all-in-one attribution and planning platform that unearths your customers’ unique journey, provides full-funnel attribution and measurement, and helps eliminate waste from yearly marketing investments.

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wecantrack logo

Affiliate marketing software

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Wecantrack is affiliate attribution software that unifies traffic, clicks, and conversion data in one place, giving clear insight into which affiliates and sources drive revenue. Connect all affiliate networks via APIs, postbacks, scrapers, or Google Sheets for accurate, unified attribution.

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Rockerbox Attribution Platform logo

Marketing attribution and channel measurement platform

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Rockerbox is a marketing attribution platform designed to help businesses measure and manage marketing spend and paid, organic, digital, and offline campaigns. It enables professionals to deduplicate conversions and accurately assign credit to each marketing interaction using machine learning (ML) technology.

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Agency Reporter logo

Fast. Easy. Beautiful. Attribution Reporting.

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Agency Reporter clearly shows the marketing impact marketing agency delivers to clients and is quick to deploy and demonstrate clear ROI on marketing services.

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Hive9 logo

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Attribution Insights logo

Marketing attribution software

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Attribution Insights is an AI-based marketing data attribution software that helps businesses analyze campaign performance across multiple channels. The attribution modeling platform connects all marketing data to provide insights into the value and return on ad spend of every marketing touchpoint. Windsor.ai automates collecting marketing data and provides ways to visualize and stream it to any tool.

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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QuanticFy logo

The real performance of every marketing investments

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Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment.

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AnyTrack logo

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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Solitics logo

Personalised, real-time journeys for fintech and iGaming.

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Solitics is an AI-powered engagement platform for iGaming, trading, fintech and banking. Launch real-time, hyper-personalised journeys using all your data. Respond to user behaviour in 1.8 seconds. Go live in 45 days. One platform. Full control. Real-time results.

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Adobe Analytics logo

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Wrike logo

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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