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Referral Software

Last updated: April 2026

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19 software options

Smile.io logo

Points, VIP & Referrals. Attract & retain loyal customers.

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The leading loyalty platform for ambitious Shopify brands.

Join thousands of Shopify Plus businesses accelerating growth through modern loyalty programs. Optimized for Shopify at scale.

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UpViral logo

Viral referral marketing platform

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UpViral is a cloud-based referral marketing platform designed to help businesses create, run, and manage viral contests to promote products and services and engage with the target audience. The application allows organizations to design and conduct sweepstakes campaigns, offer rewards, and display participants’ performance on a leaderboard.

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Lootly logo

Customer loyalty, rewards & marketing for eCommerce

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Lootly is a rewards and referrals platform for eCommerce, which is designed to encourage brand interaction through incentivized customer actions. Features include customizable points and rewards systems, a HTML editor, VIP program, referral insights, automated customer reminders, and open API.

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Refersion logo

Scale Your Affiliate Success with Refersion.

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Refersion helps brands scale affiliate programs with easy management, tracking, and growth tools. Trusted by 60,000+ brands, it integrates with top platforms like Shopify and BigCommerce, offering flexible payments and robust tracking.

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servis.ai logo

Powerful, easy-to-use BOMP your whole team will love.

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With FreeAgent maximize your referral network, track referral rate, and take action if you detect a slowdown from top referrers.

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ReferralCandy logo

get more sales through word of mouth referrals

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Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

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GrowSurf logo

Launch your referral program without the dev time

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Referral software for startups and growth-stage companies. Launch branded refer-a-friend programs with automated tracking, rewards, and fraud protection.

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Friendbuy logo

Referral marketing solution for eCommerce businesses

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Friendbuy is a cloud-based referral marketing solution designed to help eCommerce businesses of all sizes generate leads, increase referrals, and manage marketing campaigns. Key features include email capture, reward programs, fraud detection, A/B testing, analytics, and reporting.

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Viral Loops logo

Referral marketing and word of mouth marketing campaigns

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Referral marketing is a technique that enables loyal clients and advocates to refer their network to your company in exchange of rewards. Word of mouth is 10x more effective than traditional advertising.

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ReferralHero logo

Cloud-based referral solution for B2B and B2C brands.

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ReferralHero is a cloud-based referral solution designed for both B2B and B2C brands. The platform provides an automated growth engine to significantly increase business growth through word-of-mouth marketing. It offers a suite of growth tools including affiliate programs, referral programs, waitlist and contest management, and Net Promoter Score (NPS) tracking.

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SocialLadder logo

The complete end-to-end creator management platform

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SocialLadder is a true end-to-end creator management solution for brands looking to take brand ambassadors, influencers, and affiliate marketing efforts to the next level.

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Marsello logo

Loyalty and marketing, in-store and online.

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Customer loyalty and referral software that plugs directly into your eCommerce and POS systems. Drive customer referrals with easy-to-use loyalty and referral tools.

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Yotpo logo

Marketing platform for collecting and showcasing reviews

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Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

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Okendo logo

Trusted by 17,000+ fast-growing brands

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Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.

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Kangaroo logo

An all-in-one Loyalty and Marketing Platform for businesses.

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Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

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White Label Loyalty logo

Simple solution for complex needs

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White Label Loyalty’s fully-rounded loyalty engine will help you boost your acquisition as well as retention. Our flexible platform allows you to go beyond just transactions to build a complete picture of your customers' activity. Turn existing customers into brand advocates with little friction.

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ViralSweep logo

Run viral promotions to grow your email list and boost sales

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ViralSweep provides brands and agencies with the tools needed to build and run high-converting sweepstakes, contests, giveaways, competitions, instant wins, and referral campaigns.

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UpPromote: Affiliate Marketing logo

The top-trusted affiliate marketing solution for growth on S

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UpPromote: Affiliate Marketing is the top-trusted affiliate marketing solution for growth on Shopify. With this all-in-one solution, you can build, manage, and succeed in your marketing campaign with ease.

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PayKickstart logo

Hassle-free subscription billing and affiliate management.

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PayKickstart is an industry-leading billing and affiliate management platform for subscription-based businesses.

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