Pubuca Connect does a great job of storing contact information and allowing multiple people to access the contacts under different permission levels. The ability to utilize custom fields is also incredibly useful. Having both Android and iPhone apps is very useful for us.
However, Pobuca Connect has a long ways to go before businesses can use this product alone for their contact management, email marketing, and customer relationship management. Let's start with the integration with Office 365. While it is very useful to be able to login to Pobuca using our Office 365 credentials, the integration doesn't go far enough. The Pobuca Outlook addon, for example, allows searching for contact information, but doesn't allow edits
For email marketing, many businesses can't afford to hire another web developer to design and maintain email templates that will be mobile friendly, tablet friendly, laptop and desktop friendly. Currently, the email marketing editor is simply a HTML WYSIWYG editor box. Having a robust and interactive email template designer similar to MailChimp and dynamic contact database fields for personalizing a mass email campaign would bring this email marketing tool in line with their top competitors.
Additionally, while Pobuca users can be segmented into different permission groups, there is currently no method, short of paying the developers several hundred dollars to create a report that can be easily generated showing the edits and changes in the contact database mapped to the specific user that made those changes. Currently, if one disgruntled employee had the permission to delete all contacts in the Pobuca database, they could and the rest of the users wouldn't know who performed the action, or how to undo the deletion operation.