Hero - 2026 Pricing, Features, Reviews & Alternatives

Hero is a cloud-based AI sales assistant designed for B2B sales organizations, available as a Mac desktop app or web browser application. It operates across the full sales conversation lifecycle, helping individual sellers, sales leaders, sales operations, and enablement teams prepare for meetings, respond confidently during live calls, and complete follow-through tasks immediately after. Unlike activity-analysis tools, Hero targets live selling moments directly, reducing hesitation and keeping deal momentum intact.

Before a call, Hero automatically synthesizes CRM data, past conversations, and account history into a structured pre-call brief that surfaces risks, stakeholders, and recommended strategies. During live conversations, it listens and displays real-time answers on screen, including competitive insights, pricing guidance, tailored proof points, battle cards, and next-best prompts. No bot joins the meeting as a visible participant, leaving the buyer-facing experience unaffected. After the call, Hero captures the discussion, drafts follow-up emails, tracks next steps, and pushes updates to connected CRM systems automatically. Integrations cover Salesforce, HubSpot, Gong, Outreach, email, calendar, and collaboration tools.

Hero is powered by a proprietary Sales Reasoning Model built specifically for sales contexts. It maintains a persistent, inspectable understanding of products, buyers, deal context, and sales methodology across the full deal lifecycle, so details from early discovery calls inform later negotiation strategy. Answers are sourced and traceable, showing which call, email, or data point informed each recommendation. Customer data is logically separated and never used to train shared models. The platform is SOC 2 Type II certified, ISO 27001 certified, GDPR compliant, and ISO/IEC 42001:2023 certified, with deal data encrypted in transit and at rest. Pricing follows a credit-based model across Individual, Team, and Enterprise plans, with a 28-day free trial requiring no credit card. Setup takes approximately 20 minutes with no professional services required.