App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Proponent

(0)

Conversational intelligence software for GTM Teams

Table of Contents

Proponent - 2026 Pricing, Features, Reviews & Alternatives

Q: Q. What type of pricing plans does Proponent offer?

Proponent has the following pricing plans: Starting from : $6000.00/year Pricing model : Subscription

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: November 2025

Proponent overview

What is Proponent?

Proponent is a conversational-intelligence platform that transforms sales, support and customer conversations into structured insights for product-marketing and revenue teams. The platform identifies pain points, objections, product references, buying signals, and emerging trends without manual tagging.

Proponent supports teams through messaging development which is grounded in real customer language. It offers competitive analysis based on customer-driven mentions. Its sales enablement provides businesses with objection patterns and use-case signals. The product research helps feature requests and surface friction points.

Organizations use Proponent to optimize positioning and narrative work, alignment between sales and marketing teams, and detect customer needs earlier across the funnel. By converting unstructured transcript data into actionable intelligence, Proponent helps businesses operate with a customer-informed go-to-market strategy.

Key benefits of using Proponent

• The tool provides a clearer understanding of customer needs by analyzing sales, support, and onboarding conversations.

• It helps product-marketing teams update messaging and positioning using real customer language.

• The tool optimizes sales effectiveness by surfacing common objections, use-case signals and buying triggers.

• Proponent aligns sales, marketing, and product teams around shared, evidence-based customer insights.

• It detects emerging themes, pain points and product gaps earlier, helping teams respond sooner.

• The platform centralizes insights from multiple conversation sources and automates analysis of long calls and transcripts.

• It supports better product decisions by highlighting feature requests and customer friction patterns.

Starting price

6000flat rate /
per year