Audiense - 2026 Pricing, Features, Reviews & Alternatives

About us

Audiense is the world’s pioneering Audience Intelligence platform. It helps marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, whilst providing insights on who they are and how to engage with them in the most meaningful way.

Audiense has two products:

#1 Audiense Insights: Audience Intelligence and segmentation platform

#2 Audiense Connect (formerly Socialbro): A Twitter marketing tool

Product Description:

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. By effortlessly combining numerous filter options when creating a report, such as user profiles, affinities, demographics and job roles you are able to create highly personalised audience segments. Armed with Audiense Insights you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.

Audiense Connect aka our Twitter Marketing Tool uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via:

- Community analysis & management.

- Advanced monitoring & listening.

- Twitter tailored audiences for advertising.

The Challenge:

Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumer behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.

Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.

What are we trying to solve?

#1 Traditional consumer research is time-consuming, static and very expensive

#2 Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based

#3 Brand strategy & personalisation have become very tactical at the expense of performance marketing