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ComScore

Advertising lifecycle management for marketers & media firms

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ComScore Alternatives

How do ComScore alternatives compare?

Semrush and SimilarWeb Pro stand out as its top competitors based on similarity, popularity and user reviews. When comparing ComScore to its top 100 alternatives, HubSpot Marketing Hub has the highest rating, with Semrush as the runner-up, and ComScore ranking 63rd place. HubSpot Marketing Hub has the most reviews with a total of 4,541, while ComScore has 12. Users say HubSpot Marketing Hub tops the list for value for money followed by Hootsuite, while ComScore comes in 72nd. Users also say HubSpot Marketing Hub and Hootsuite are the easiest to use, while ComScore takes 70th place.

What are the top 5 alternatives to ComScore?


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Organization types


Integrated with


Industry


Company size


Top 100 Alternatives & Competitors to ComScore

Semrush

4.7
(1.4K)

SaaS solution for online content marketing

Features

Total

6

95

8

features in common

6

features in common

Semrush's unique features

  • Monitoring

  • SEO Management

  • Link Management

  • Competitive Analysis

ComScore's unique features

  • Customer Journey Mapping

  • Predictive Analytics

Starting from

$119.95/month

Value for money

4.3

1.0

3.3

What users say about Semrush's value for money

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

LS

Leonard S.

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

SP

Sarah P.

SimilarWeb Pro

4.5
(71)

Website & app traffic data analysis

Features

Total

2

24

8

features in common

2

features in common

SimilarWeb Pro's unique features

  • Tagging

  • For Websites

  • Pageview Tracking

  • Multiple Site Management

ComScore's unique features

  • Predictive Analytics

  • Dashboard

  • Reporting/Analytics

  • Customer Journey Mapping

Value for money

4.1

0.8

3.3

What users say about SimilarWeb Pro's value for money

Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights.

VB

Vishal B.

The tool has a lot of awesome features like traffic insights by many different categories like geo location and of course the amount of visitors with a given time.

Sven H.

Hootsuite

4.3
(2.7K)

Social Media Management & Scheduling for SMBs and Enterprise

Features

Total

6

134

8

features in common

6

features in common

Hootsuite's unique features

  • Media Library

  • Multi-Channel Marketing

  • Multi-Account Management

  • Benchmarking

ComScore's unique features

  • Customer Journey Mapping

  • Campaign Tracking

Starting from

$49/month

Value for money

4.2

0.9

3.3

What users say about Hootsuite's value for money

Overall its been pretty good. Im not a big social media fan so I like it to be as simple as possible to get my message across.

Anthony J.

I love that I can save drafts and schedule easily. This makes my social media strategy clear and streamlined with the ability to plan ahead.

MS

Maggie S.

Moz Pro

4.5
(300)

SEO & Social Monitoring Made Simple

Features

Total

4

40

8

features in common

4

features in common

Moz Pro's unique features

  • Link Analytics

  • Competitive Analysis

  • Activity Dashboard

  • Pageview Tracking

ComScore's unique features

  • Predictive Analytics

  • Social Media Monitoring

  • Customer Journey Mapping

  • Reporting/Analytics

Starting from

$99/month

Value for money

4.1

0.8

3.3

What users say about Moz Pro's value for money

Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

NB

Nicole B.

It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

AR

Anonymous Reviewer

Oktopost

4.4
(69)

We make it measurable

Features

Total

6

101

8

features in common

6

features in common

Oktopost's unique features

  • Social Advertising

  • Distribution Management

  • Content Library

  • Communication Management

ComScore's unique features

  • Customer Journey Mapping

  • Website Analytics

Value for money

4.4

1.1

3.3

What users say about Oktopost's value for money

The ability to segment posts by campaign and the approval workflow process. The UI is nice and user friendly, it is easy to onboard new contributors.

EM

Emily M.

Really good packaging of offerings -- scheduling, analytics, advocacy, campaign management -- all great. Good value for the money.

MT

Michaline T.

AppAnnie

4.1
(12)

Analytics software & competitor intelligence for mobile apps

Features

Total

7

29

8

features in common

7

features in common

AppAnnie's unique features

  • Data Visualization

  • Engagement Tracking

  • In-App Events Tracking

  • Uninstall Tracking

ComScore's unique feature

  • Reporting/Analytics

Value for money

3.8

0.5

3.3

What users say about AppAnnie's value for money

It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level.

Nick M.

The free version of App Annie is great to track basic ASO measures such as reviews and rankings. They Keyword tool is really useful to see what keywords your app is ranking for and in what markets.

SD

Stephen D.

Meltwater

3.9
(72)

Monitor, analyse & engage online conversations in real-time.

Features

Total

7

66

8

features in common

7

features in common

Meltwater's unique features

  • List Management

  • Post Scheduling

  • Campaign Analytics

  • Influencer Tracking

ComScore's unique feature

  • Customer Journey Mapping

Value for money

3.4

0.1

3.3

What users say about Meltwater's value for money

In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost effective too.

JB

Jo B.

My team benefits from saving time while searching for media coverage and Meltwater has great reporting analytics to show each client the amazing weekly progress.

SC

Shantel C.

NetBase Quid

4.6
(40)

Social media analytics platform

Features

Total

6

61

8

features in common

6

features in common

NetBase Quid's unique features

  • Campaign Analytics

  • Data Visualization

  • Artwork Management

  • Faceted Search/Filter

ComScore's unique features

  • Website Analytics

  • Predictive Analytics

Value for money

4.0

0.7

3.3

What users say about NetBase Quid's value for money

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs.

jg

jobin g.

This tool is easy to use and has great UX. The offerings that it does have are nice.

AR

Anonymous Reviewer

Roivenue

4.8
(11)

Attribution tool for maximization of marketing ROI

Features

Total

6

48

8

features in common

6

features in common

Roivenue's unique features

  • Time on Site Tracking

  • Real Time Data

  • Activity Tracking

  • Campaign Segmentation

ComScore's unique features

  • Reporting/Analytics

  • Campaign Tracking

Starting from

99/month

Value for money

4.6

1.3

3.3

What users say about Roivenue's value for money

We have switched from simmilar tool (Funnel) and liked onboarding and overall experience, we have already saved quite some money. I appreciate advanced attribution.

Adam K.

The Service: From the training to ongoing problem-solving; these guys are great. The Platform: Inside the platform we have more or less everything we as a marketing-department would like to have.

DK

Daniel K.

Features

Total

2

15

8

features in common

2

features in common

BrightEdge's unique features

  • Data Visualization

  • Keyword Tracking

  • Keyword Rank Tracking

  • Keyword Research Tools

ComScore's unique features

  • Reporting/Analytics

  • Predictive Analytics

  • Website Analytics

  • Customer Journey Mapping

Value for money

3.2

0.1

3.3

What users say about BrightEdge's value for money

The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

MK

Mayank K.

The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful.

JS

Jeffrey S.

Geotoko

(0)

Location-based marketing tool

Features

Total

0

1

8

features in common

0

features in common

Geotoko's unique feature

  • Real Time Reporting

ComScore's unique features

  • Social Media Monitoring

  • Website Analytics

  • Reporting/Analytics

  • Customer Journey Mapping

Mapp Cloud

3.0
(1)

Data handled. Engagement automated. Marketers liberated.

Features

Total

3

42

8

features in common

3

features in common

Mapp Cloud's unique features

  • Multi-Campaign

  • Real Time Analytics

  • Engagement Tracking

  • Email Management

ComScore's unique features

  • Website Analytics

  • Social Media Monitoring

  • Performance Metrics

  • Customer Journey Mapping

Veritone Attribute

4.1
(27)

Media attribution for radio & TV broadcasters

Features

Total

4

18

8

features in common

4

features in common

Veritone Attribute's unique features

  • Activity Dashboard

  • Trend Analysis

  • Benchmarking

  • Behavior Tracking

ComScore's unique features

  • Predictive Analytics

  • Social Media Monitoring

  • Customer Journey Mapping

  • Reporting/Analytics

Value for money

4.6

1.3

3.3

What users say about Veritone Attribute's value for money

The Nielsen Impressions and Mentions are what I like most. I like that there is a breakdown of demographics with the Nielsen report to highlight who is listening to our stations.

AM

Ashley M.

That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it.

AD

Andrew D.

Sprout Social

4.4
(463)

Social Media Management Software for Business

Features

Total

5

85

8

features in common

5

features in common

Sprout Social's unique features

  • Configurable Alerts

  • Search/Filter

  • Audience Targeting

  • Conversion Rate Optimization

ComScore's unique features

  • Predictive Analytics

  • Customer Journey Mapping

  • Website Analytics

Value for money

4.0

0.7

3.3

What users say about Sprout Social's value for money

In addition, their robust analytics allow us to create amazing reports with a few simple clicks, with many beautiful graphs and artworks.

AR

Anonymous Reviewer

One thing I love the most about sprout social is its ability to easily integrate with other important softwares such as Google Analytics, Zendesk, Feedly and more.

Ahmed S.

OWOX BI

5.0
(17)

Comprehensive solutions for data consolidation and analytics

Features

Total

6

18

8

features in common

6

features in common

OWOX BI's unique features

  • Visual Analytics

  • Scorecards

  • Analytics/ROI Tracking

  • Ad hoc Query

ComScore's unique features

  • Reporting/Analytics

  • Social Media Monitoring

Starting from

$60/month

Value for money

4.9

1.6

3.3

What users say about OWOX BI's value for money

Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process.

Alex K.

OWOX BI became a great choice. They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Alex K.

Marketing 360

4.7
(921)

#1 Marketing Platform For Small Business

Features

Total

6

340

8

features in common

6

features in common

Marketing 360's unique features

  • Mobile Commerce

  • Calendar/Reminder System

  • Loyalty Program

  • Search Marketing

ComScore's unique features

  • Predictive Analytics

  • Campaign Tracking

Starting from

$25

Value for money

4.5

1.2

3.3

What users say about Marketing 360's value for money

As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.

BB

Brad B.

Our company has used and gets great results from mymarketing360.com for years now. The re-targeting ads are very effective, the real-time analytics are excellent, and the customer support is awesome.

CC

Chris C.

Framework360

5.0
(1)

Web-based marketing tool for digital marketing professional

Features

Total

5

146

8

features in common

5

features in common

Framework360's unique features

  • Web Forms

  • Customizable Forms

  • Shipping Management

  • API

ComScore's unique features

  • Campaign Tracking

  • Predictive Analytics

  • Dashboard

Funnel

4.6
(14)

Advertising Analytics Platform for Online Marketers

Features

Total

6

50

8

features in common

6

features in common

Funnel's unique features

  • Goal Setting / Tracking

  • Visual Analytics

  • Job Scheduling

  • Data Integration

ComScore's unique features

  • Customer Journey Mapping

  • Website Analytics

Starting from

$499/month

Value for money

4.6

1.3

3.3

What users say about Funnel's value for money

Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

AD

Ashish D.

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.

MB

Mark B.

Hotjar

4.7
(402)

Behavior Analytics for any business selling online.

Features

Total

6

42

8

features in common

6

features in common

Hotjar's unique features

  • Dynamic Content

  • Sentiment Analysis

  • Quantitative Metrics

  • URL Customization

ComScore's unique features

  • Social Media Monitoring

  • Campaign Tracking

Starting from

$39/month

Value for money

4.5

1.2

3.3

What users say about Hotjar's value for money

Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and professional customer support.

AM

Arthur M.

This is a fantastic way to understand how users are engaging with your site. I am a big fan of Hotjar and the approach to marketing insights.

HS

Hilary S.

TapClicks

4.3
(168)

A Unified Marketing Operations Platform Powered By Your Data

Features

Total

7

68

8

features in common

7

features in common

TapClicks' unique features

  • KPI Monitoring

  • Customizable Reports

  • Site Search Tracking

  • Analytics/ROI Tracking

ComScore's unique feature

  • Predictive Analytics

Starting from

$79/month

Value for money

4.1

0.8

3.3

What users say about TapClicks' value for money

The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.

JP

Jennifer P.

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

AR

Anonymous Reviewer

AgencyAnalytics

4.9
(101)

The All-In-One Marketing Reporting Platform for Agencies.

Features

Total

6

66

8

features in common

6

features in common

AgencyAnalytics' unique features

  • Audit Management

  • Customizable Dashboard

  • Keyword Research Tools

  • Keyword Rank Tracking

ComScore's unique features

  • Customer Journey Mapping

  • Predictive Analytics

Starting from

$10/month

Value for money

4.8

1.5

3.3

What users say about AgencyAnalytics' value for money

The simplicity and ease of use. Agency Analytics has help us make our customer's experience simple and yet amazing.

BH

Brandon H.

My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.

Muhammad T.

Yext

4.3
(104)

One search platform. Limitless search solutions.

Features

Total

6

135

8

features in common

6

features in common

Yext's unique features

  • Response Management

  • Localization Automation

  • Social Promotion

  • Website Management

ComScore's unique features

  • Predictive Analytics

  • Campaign Tracking

Value for money

3.9

0.6

3.3

What users say about Yext's value for money

I love that updates and changes are seamless with this software over multiple platforms. Also love the ability to track and monitor reviews all in one place.

KD

Katy D.

We use Yext to help manage the listings of our clients and so far so good. They are super responsive and I love how everything is updated pretty quickly when you submit or if you have a question.

AR

Anonymous Reviewer

CleverTap

4.5
(20)

User Retention Platform for High-Growth Mobile Apps

Features

Total

8

79

8

features in common

8

features in common

CleverTap's unique features

  • Funnel Analysis

  • Cohort Analysis

  • Activity Dashboard

  • Revenue Tracking

ComScore's unique features

  • No unique features

Value for money

4.1

0.8

3.3

What users say about CleverTap's value for money

Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

NR

Nikhil R.

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

NR

Nikhil R.

Smartlook

4.7
(122)

Qualitative analytics for websites and mobile apps

Features

Total

6

75

8

features in common

6

features in common

Smartlook's unique features

  • Qualitative Comparative Analysis

  • Web Traffic Reporting

  • Collaboration Tools

  • Activity Dashboard

ComScore's unique features

  • Social Media Monitoring

  • Campaign Tracking

Starting from

$31/month

Value for money

4.5

1.2

3.3

What users say about Smartlook's value for money

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Kevin S.

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Sagar M.

Oribi

4.4
(23)

Say Goodbye To Old Marketing Analytics!

Features

Total

8

55

8

features in common

8

features in common

Oribi's unique features

  • Referral Tracking

  • User Journeys

  • Activity Tracking

  • Data Visualization

ComScore's unique features

  • No unique features

Value for money

4.3

1.0

3.3

What users say about Oribi's value for money

I love the AI capabilities of Oribi and the ability to create correlations. I also love the ability to white label the reports and to see all of our web pages rankings.

TZ

Thomas Z.

Overall our experience has been good. We can match Oribi's data with some data we get from users and understand better our audience + which campaigns are performing better.

Gustavo P.

Improvado

4.5
(21)

Marketing data aggregation tool

Features

Total

8

169

8

features in common

8

features in common

Improvado's unique features

  • Profitability Analysis

  • Relational Display

  • Visual Analytics

  • For Hospitality Industry

ComScore's unique features

  • No unique features

Value for money

4.5

1.2

3.3

What users say about Improvado's value for money

Additionally, customer support has been outstanding. The response times, the attention to detail, and overall knowledge from our Improvado support team is outstanding.

TH

Tyler H.

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.

MC

Mubarrat C.

Lucky Orange

4.6
(65)

All-in-one conversion optimization suite for website owners

Features

Total

7

88

8

features in common

7

features in common

Lucky Orange's unique features

  • Customer Activity Tracking

  • Alerts/Notifications

  • Dashboard Creation

  • Real Time Analytics

ComScore's unique feature

  • Social Media Monitoring

Starting from

$10/month

Value for money

4.7

1.4

3.3

What users say about Lucky Orange's value for money

Lucky orange is phenomenal at showing live guest engagement. This has additionaly assisted me with developing and contact a greater crowd and monitor my progress.

KK

Kosara K.

I love pretty much everything about Lucky Orange from the heatmaps to the Hubspot integration.

AR

Anonymous Reviewer

SegMetrics

5.0
(4)

Marketing analytics software with reporting segmentation

Features

Total

5

30

8

features in common

5

features in common

SegMetrics' unique features

  • Data Connectors

  • Marketing Reports

  • Campaign Management

  • Analytics/ROI Tracking

ComScore's unique features

  • Social Media Monitoring

  • Reporting/Analytics

  • Predictive Analytics

Crazy Egg

4.5
(72)

Make the Most of Every Website Visitor.

Features

Total

5

63

8

features in common

5

features in common

Crazy Egg's unique features

  • Annotations

  • Campaign Analytics

  • AB Testing

  • Conversion Rate Optimization

ComScore's unique features

  • Social Media Monitoring

  • Customer Journey Mapping

  • Predictive Analytics

Starting from

$24/month

Value for money

4.1

0.8

3.3

What users say about Crazy Egg's value for money

I love getting rid of the guesswork for our website. No opinions – straight data, awesome to investigate after the launch of a new product or website updates – awesome A/B testing.

AR

Anonymous Reviewer

It was easy to use to track scrolling, click rates, and recordings. It is much better than Lucky Orange, but I haven't tried any other competitors.

AR

Anonymous Reviewer

Kissmetrics

4.3
(15)

Advanced Product and Marketing Analytics

Features

Total

8

53

8

features in common

8

features in common

Kissmetrics' unique features

  • Cohort Analysis

  • Time on Site Tracking

  • Query Builder

  • Real Time Monitoring

ComScore's unique features

  • No unique features

Value for money

3.9

0.6

3.3

What users say about Kissmetrics' value for money

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

AR

Anonymous Reviewer

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

JG

Josh G.

Cyfe

4.6
(72)

All-in-one business dashboard

Features

Total

6

46

8

features in common

6

features in common

Cyfe's unique features

  • Visual Analytics

  • Customizable Reports

  • Ad hoc Reporting

  • Charting

ComScore's unique features

  • Customer Journey Mapping

  • Predictive Analytics

Starting from

$29/month

Value for money

4.6

1.3

3.3

What users say about Cyfe's value for money

They have a good base to continue improving this software, they have positive points such as the report and the monitoring is easy to use.

MI

Mariana I.

It's amazing for customer service and account management, and one of my service lines has allowed me to entirely forgo offering manual reporting - which is amazing.

AR

Anonymous Reviewer

Looker

4.6
(140)

Analytics Evolved

Features

Total

7

107

8

features in common

7

features in common

Looker's unique features

  • Application Management

  • Data Cleansing

  • Embeddable Maps

  • Audience Targeting

ComScore's unique feature

  • Campaign Tracking

Value for money

4.3

1.0

3.3

What users say about Looker's value for money

Small errors are hard to troubleshoot and result in not using the dashboard much. No SQL CLI makes it disappointing for power users.

AR

Anonymous Reviewer

This software has the best support chat ever. They are very knowledgeable and helpful in trying to help in whatever situation you find yourself in.

KZ

Kate Z.

Chartio

4.5
(36)

We Made SQL Visual

Features

Total

7

73

8

features in common

7

features in common

Chartio's unique features

  • Data Visualization

  • Secure Data Storage

  • Real Time Analytics

  • Customizable Dashboard

ComScore's unique feature

  • Customer Journey Mapping

Value for money

4.4

1.1

3.3

What users say about Chartio's value for money

The customer service is a great team which are willing and helpful to make your business grow and succeed.

AR

Anonymous Reviewer

The ease of use makes it learning and fun experience and also making it easy and reliable for people to use.

AR

Anonymous Reviewer

Ptengine

4.8
(4)

All-in-One Marketing Solution

Features

Total

7

81

8

features in common

7

features in common

Ptengine's unique features

  • Analytics/ROI Tracking

  • WYSIWYG Editor

  • Experience Management

  • Heatmaps

ComScore's unique feature

  • Predictive Analytics

Features

Total

6

35

8

features in common

6

features in common

Appsee Mobile Analytics' unique features

  • Conversion Tracking

  • Engagement Tracking

  • Audit Trail

  • Campaign Management

ComScore's unique features

  • Social Media Monitoring

  • Campaign Tracking

Value for money

3.9

0.6

3.3

What users say about Appsee Mobile Analytics' value for money

Their customer support was the WORST I have ever experienced from any company. They have no regard for you the customer.

cA

chris A.

You know you made the right purchase decision when both you (product), your designer (ux) and your developer are extremely happy with a product. And that’s exactly the beauty of Appsee.

AR

Anonymous Reviewer