comScore Features

comScore

Advertising lifecycle management for marketers & media firms

4.18/5 (11 reviews)

comScore Feature Summary

  • Audience Analytics
  • MMX Multi-Platform
  • MMX
  • Video Metrix
  • Mobile Metrix
  • Ad Metrix
  • More Audience Analytics Products
  • Advertising Analytics
  • Validated Campaign Essentials
  • Action Lift
  • Enterprise Analytics
  • Digital Analytix Enterprise
  • Validated Media Essentials
  • Subscriber Analytix
  • Subscriber Analytix Marketing
  • Subscriber Analytix Care
  • Freemium to 1Million views
  • Online support
  • Video Demonstrations
  • Market Rankings

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Mobile apps

iOS App


1 review

Requires iOS 8 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


36 reviews

comScore Feature Reviews

9 reviewers had the following to say about comScore's features:

Rohit Sharma

Used to be very useful till the new players jumped in

2018-09-05

In case your are looking for more and more in house data to be collected, you can never get that using comscore.

Pros

Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3.

Cons

Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Lori Angilletta

ComScore

2019-01-20

Pros

Comscore is useful when pulling competitive reports.

Cons

It would be nice if the data was updated regularly and more accurately.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Lewis

comScore Review

2019-04-30

Pros

I love the data that this software provide.

Cons

There are a lot of options for different reports that can be explained better or merged.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

ComScore Review

2019-03-27

Pros

We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports).

Cons

not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Media buying made easier

2019-03-26

Pros

Reporting dashboards are great, lots of ways to analyze site reach

Cons

Not the easiest tool to use; requires some training

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Praachi Jain

Measurement and Analytics made Easy!

2019-11-05

Pros

comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies.

Cons

The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kaylee Oberzan

comScore

2018-11-21

Pros

Provides valuable information when planning media campaigns

Cons

It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Courtney Hutton

Great Account Support & Easy to use

2019-10-23

This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision.

Pros

The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.

Cons

Another con is that sometimes the reports take quite a bit of time to load which can be timely.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pavel Nacev

Good for analyzing demographics

2019-08-03

Pros

I really like how easy it is to check websites that my target audience visits most and I really like how I can see past ads from competitors.

Cons

There's a slight learning curve, but if you have someone show you how to use it and you practice it gets easy.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more