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Advertising lifecycle management for marketers & media firms

(8)

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Comscore Features

Features Summary

Functionality

3.9

/5

12

Total features

8

4 categories

Comscore features

Campaign Tracking
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Reporting/Analytics
Social Media Monitoring
Website Analytics

Common features of Marketing Analytics software

A/B Testing
Ad hoc Reporting
Behavior Tracking
Campaign Analytics
Campaign Tracking
Cohort Analysis
Conversion Tracking
Customer Journey Mapping

Price starts from

799

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

3.9

/5

12

Price starts from

799

Per month

Total Features

8

Unique features

  • Predictive Analytics

  • Social Media Monitoring

Functionality

4.6

/5

8K

Price starts from

Free

Total Features

48

Features in Common

6

Unique features

  • Search/Filter

  • Time on Site Tracking

  • Referral Tracking

  • Customizable Reports

Functionality

4.5

/5

515

Price starts from

39

Per month

Total Features

107

Features in Common

6

Unique features

  • Mobile Survey

  • Quantitative Metrics

  • Element Analytics

  • For Mobile

Common Comscore comparisons

Comscore logo
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ComscorevsSimilarweb
Comscore logo
Quantcast logo
ComscorevsQuantcast

Reviewers who mentioned features said:

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Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Media buying made easier

Reviewed 5 years ago
Pros

Reporting dashboards are great, lots of ways to analyze site reach

Cons

Not the easiest tool to use; requires some training

RS
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Rohit S.

Media Production, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Used to be very useful till the new players jumped in

Reviewed 6 years ago

I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore.

Pros

1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation

Cons

1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

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Praachi J.

Marketing and Advertising, 201-500 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Measurement and Analytics made Easy!

Reviewed 5 years ago
Pros

comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information.

Cons

The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results.

CH
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Courtney H.

Marketing and Advertising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Account Support & Easy to use

Reviewed 5 years ago

I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.

Pros

Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.

Cons

Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely.

KO
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Kaylee O.

Marketing and Advertising, 501-1,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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comScore

Reviewed 6 years ago
Pros

Provides valuable information when planning media campaigns

Cons

It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions

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Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ComScore Review

Reviewed 5 years ago
Pros

We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far!

Cons

not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports

MS
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Marcos S.

Marketing and Advertising, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Maybe end of an era?

Reviewed 3 years ago
Pros

The integration it's not hard. The UI is kind of old, but the data is precise.

Cons

I think buyers are not looking at Comscore anymore, they are relying on Google forecast report and planning tools. That's why for publishers it's not that relevant to keep using it.

LA
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Lori A.

Online Media, 5,001-10,000 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ComScore

Reviewed 6 years ago
Pros

Comscore is easy to use once you get the hang of it. It is a popular software and therefore is known industry wide. It is a useful tool when media planning based on reach/ frequency to get apples to apples comparisons. Comscore is useful when pulling competitive reports.

Cons

It would be nice if the data was updated regularly and more accurately.

KL
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Katie L.

Marketing and Advertising, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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comScore Review

Reviewed 5 years ago
Pros

I love the data that this software provide. It allows me to show my clients numbers and figures that are raw.

Cons

There are a lot of options for different reports that can be explained better or merged.