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Heatmap Software with Scroll Maps (2026)

Last updated: April 2026

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Key features of Heatmap Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Data Visualization: Reviewers value the intuitive and varied visualization options that facilitate quick and accurate data interpretation. 98% of reviewers rated this feature as important or highly important.
  • Activity Tracking: Users appreciate tracking customer journeys, identifying friction points, and analyzing user interactions to enhance website performance. 94% of reviewers rated this feature as important or highly important.
  • Behavioral Analytics: Reviewers find it crucial for understanding user behavior, optimizing site features, and improving conversion rates based on detailed insights. 92% of reviewers rated this feature as important or highly important.
  • Heatmaps: Users highlight the visual representation of user interactions, which helps prioritize content and optimize user experience effectively. 91% of reviewers rated this feature as important or highly important.
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20 software options

Hotjar logo
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Digital experience insights for any business selling online

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See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

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Lucky Orange logo
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All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Mouseflow logo
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Heatmaps, Session Replay, Funnels, Form analytics and more

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With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Microsoft Clarity logo
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See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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Heatmaps. Scrollmaps. Clickmaps. Referral Maps. Quick, visual understanding of how your audience is experiencing your website and application.

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LogRocket logo
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Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Mapbox logo

Maps and navigation for people and vehicles everywhere.

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Mapbox is the location platform preferred by developers for adding geospatial features to mobile and web applications. Mapbox provides global map data, real-time traffic, address search, routing, and navigation directions. Performant and scalable, Mapbox is trusted by leaders across industries.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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See where your visitors click, how far down they scroll, and on which sections they spend the most time. 

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expoze.io logo

AI-enabled platform for predicting attention

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expoze.io's AI-enabled attention prediction solution allows users to analyze any design with amazing accuracy. For every file you upload, expoze.io will predict what your audience notices using a pre-trained neural network.

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SiteRecording logo

Grow like the Fortune 500 with 37+ Apps

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Create a better website experience for your users by monitoring customers' behaviour on your website. Gain insight into how to improve productivity through your website.

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Extellio logo

Powerful user journey analysis

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Extellio is the solution for understanding and improving user journeys.

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VWO Insights logo

Grasp Buying Journeys To Build Converting Experiences

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VWO Insights is a cloud-based software that helps businesses analyze website visitor behavior and diagnose and resolve issues in order to enhance the customer experience. The screen recording module lets organizations record customer mouse trails and time spent on web pages.

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WebMaxy Analyzer logo

User behavior analytics and survey tool

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WebMaxy Analyzer is a user behavior analytics software that can help you understand your user behavior patterns. It has various features, such as session recordings, heatmaps, scroll maps, survey and feedback forms, form analytics, and funnel view.

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Insightech logo
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Understand why website users don't convert to grow revenue

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Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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Busatools logo
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Cloud-based solution for optimizing website performance

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Busatools is a cloud-based solution that offers a set of tools that help businesses optimize their websites and interact with users. It offers features such as live chat, feedback collection, user recordings, heatmaps, logs, and more.

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Indy Analytics logo
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Analytics platform with heatmaps and session replays

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Indy Analytics unveils the human stories behind the data. Dive deep with dynamic heatmaps, relive user journeys with session replays, and focus on what truly matters with targeted insights.

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Brainsight logo
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AI-powered predictive eye tracking for ads and UX

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Brainsight provides AI-powered predictive eye-tracking and visual attention insights for agencies and brands to pretest advertisements, user experience designs, and video content. The platform generates heatmaps, gazeplots, and peekthroughs that highlight attention areas and natural viewing patterns, along with benchmarked Attention and Clarity Scores to measure design effectiveness. Users can upload images, videos, or landing pages to receive instant analysis within seconds.

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