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Qualitative Data Analysis
Google Analytics 360

Qualitative Data Analysis Software Integrated with Google Analytics 360 (2026)

Last updated: April 2026

All apps

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Collaboration Tools(12)

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Access Controls/Permissions(9)

Annotations(9)

Benchmarking(6)

Integrated with

Google Analytics 360

Salesforce Sales Cloud(4)

Intercom(8)

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User rating

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15 software options

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Dovetail

4.6

(97)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

AI-native operating system for customer intelligence.

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Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

LiveSession

4.6

(28)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

LiveSession: Product Analytics, But Simple

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

Phocas

4.7

(132)

102

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Business intelligence, financial reporting & sales analytics

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With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.

Fullstory

4.6

(67)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Microsoft Clarity

4.8

(56)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Smartlook

4.7

(136)

100

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Looker

4.5

(282)

177

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

Tupcan

(0)

Website analytics platform for eCommerce websites

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Tupcan is a web analytics platform that helps businesses track issues impacting eCommerce websites to improve overall customer experience. It includes session replays, which allow teams to get insights into issues faced by customers while browsing the website.

Sisense

4.5

(378)

225

135

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

Tableau

4.6

(2.3K)

1.4K

767

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

SurveyLab

4.9

(62)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

Zoho PageSense

4.5

(17)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

The Complete A/B Testing and CRO Platform

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Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

Hotjar

4.6

(539)

366

155

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Digital experience insights for any business selling online

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Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

VWO Testing

4.5

(91)

Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

Insightech

(0)

Understand why website users don't convert to grow revenue

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Australian Enterprise Web Analytics Software - Monitor User Journey - View Session Replays of Visitor Web Sessions - Heatmapping and Segmentation of User Data.

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