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Web Analytics Software with Engagement Tracking

Last updated: December 2024

Key Features of Web Analytics Software

Based on GetApp's analysis of 2245 verified reviews collected between July, 2021 and August, 2024

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of tracking keyword performance for optimizing SEO and content strategies, providing real-time insights into search rankings. 89% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
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121 software options

Freshpaint logo
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Semrush logo

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LiveSession: Product analytics but simple. Blend quantitative and qualitative data for better product decisions.

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Lucky Orange logo
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Squarespace logo

A website makes it real.

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Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

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Integrated sales & marketing software for growing teams

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TWIPLA logo
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The All-in-One Web Analytics App. 🔓 GDPR & CCPA Ready.

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2.5M+ installs — TWIPLA is an advanced yet accessible website intelligence platform, with a suite of easy-to-use, privacy-compliant features.

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CHEQ Essentials logo

Prevent Click Fraud in Real-Time

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Contentsquare logo
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#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

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The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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Mouseflow logo
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Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns.
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