bLoyal Pricing, Features, Reviews & Comparison of Alternatives


End-to-end customer loyalty & rewards solution

1.0/5 (1 review)

bLoyal overview

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth, and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.

bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and reward balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.


Starting from
Pricing options
Value for money
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Business size



United States, Canada

Supported languages

bLoyal screenshot: In bLoyal, users can control loyalty programs, promotions, and pricing rulesbLoyal screenshot: Pricing rules can be customized to only apply to members of specific loyalty programsbLoyal screenshot: Fixed price promotions, percentage discounts, and dollar amount discounts are supportedbLoyal screenshot: Product promotions can be created to offer discounts on specific products or rangesbLoyal screenshot: Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotionsbLoyal screenshot: Users have control over the value of points, which products are eligible, how the rewards are delivered, and morebLoyal screenshot: Custom coupons can be created to reward customersbLoyal screenshot: Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and morebLoyal screenshot: Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and couponsbLoyal screenshot: The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more

bLoyal reviews

Very good

Value for money
Ease of use
Customer support

innovative product but shady support and management practices

Used occasionally for 1-2 years
Reviewed 2018-06-10
Review Source: GetApp

Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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bLoyal pricing

Starting from
Pricing options
View Pricing Plans

Core: $34 per device, per month
Pro: $44 per device, per month
Marketer: $54 per device, per month
Executive: $64 per device, per month

Three device minimum on all plans. Setup costs may apply.

bLoyal features

Activity Dashboard
Customer Database
Customizable Branding
Email Integration

API (357 other apps)
Activity Tracking (158 other apps)
Automatic Notifications (194 other apps)
CRM Integration (130 other apps)
Calendar Management (180 other apps)
Custom Fields (146 other apps)
Customizable Reporting (159 other apps)
Customizable Templates (165 other apps)
Data Import/Export (174 other apps)
Electronic Payments (130 other apps)
Mobile Integration (128 other apps)
Real Time Data (128 other apps)
Reminders (183 other apps)
Reporting & Statistics (225 other apps)
Social Media Integration (162 other apps)
Third Party Integration (209 other apps)

Additional information for bLoyal

Key features of bLoyal

  • Branded loyalty program
  • Multiple signup methods
  • Flexible points
  • Frequent buyer programs
  • Coupons
  • Tiered award programs
  • Electronic punch cards
  • Loyalty dashboards
  • Outbound marketing
  • Email, SMS & social campaigns
  • Remarketing campaigns
  • Customer segmentation
  • Personalized marketing
  • Real-time engagement analytics
  • Loyalty CRM
  • Customer profiles
  • Sales history
  • Transactional data
  • Real-time business analytics
  • Custom dashboards
View All Features


Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.