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bLoyal Logo

bLoyal

End-to-end customer loyalty & rewards solution

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bLoyal Pricing, Features, Reviews and Alternatives

bLoyal product overview

What is bLoyal?

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth, and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

Key benefits of using bLoyal

  • Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

  • Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

  • The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

  • Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

  • Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    FAQs/Forum
    Phone Support
    Email/Help Desk

    Training options

    Videos
    Live Online
    Documentation
    Webinars

    bLoyal pricing information

    Value for money

    1.8

    /5

    4

    Starting from

    ic-pricetag

    No pricing info

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    bLoyal features

    Functionality

    2.3

    /5

    4

    Total features

    44

    3 categories

    Most valued features by users

    Reporting & Statistics
    Third Party Integrations
    API
    Activity Dashboard
    Alerts/Notifications
    Email Marketing
    Customizable Branding
    Customer Database

    Functionality contenders

    bLoyal users reviews

    Overall Rating

    1.8

    /5

    4

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend4.5/10
    Rating distribution

    5

    4

    3

    2

    1

    0

    1

    0

    0

    3

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7/10

    Share this review:

    Expensive & Frustrating Setup but Good Software Overall

    Reviewed 3 years ago

    We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers. However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at...

    Pros

    bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.

    Cons

    It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Please look elsewhere. This software and the team behind it are Terrbile.

    Reviewed 3 months ago

    Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.

    Pros

    It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.

    Cons

    The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice. The e-commerce is a nightmare....

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Stay away from this awful company

    Reviewed a year ago

    Please avoid doing business with this company. I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not...

    Pros

    Extensive reporting features with tons of information.

    Cons

    Customer service takes forever. Reports are difficult to figure out. They changed my subscription rate several times. They often place blame on my POS company for their applications failures. They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend2/10

    Share this review:

    innovative product but shady support and management practices

    Reviewed 4 years ago
    Pros

    Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

    Cons

    Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.

    bLoyal FAQs and common questions

    Q. What type of pricing plans does bLoyal offer?

    bLoyal has the following pricing plans:
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of bLoyal?

    bLoyal has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does bLoyal support?

    bLoyal supports the following languages:
    English


    Q. Does bLoyal offer an API?

    Yes, bLoyal has an API available for use.


    Q. What other apps does bLoyal integrate with?

    bLoyal integrates with the following applications:
    Adobe Commerce, WooCommerce, Clover, WordPress, KORONA, NCR Counterpoint, Shopify


    Q. What level of support does bLoyal offer?

    bLoyal offers the following support options:
    Knowledge Base, FAQs/Forum, Phone Support, Email/Help Desk

    Common bLoyal comparisons

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