bLoyal Pricing, Features, Reviews & Alternatives


End-to-end customer loyalty & rewards solution

2.5/5 (2 reviews)

bLoyal overview

What is bLoyal?

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth, and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.

bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and reward balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada

Supported languages

bLoyal screenshot: Engage your customers in-store, online, via email or text in real-time during their full lifecycle. Highly engaged customers buy more, promote more, and demonstrate more loyalty.bLoyal screenshot: In bLoyal, users can control loyalty programs, promotions, and pricing rulesbLoyal screenshot: Pricing rules can be customized to only apply to members of specific loyalty programsbLoyal screenshot: Fixed price promotions, percentage discounts, and dollar amount discounts are supportedbLoyal screenshot: Product promotions can be created to offer discounts on specific products or rangesbLoyal screenshot: Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotionsbLoyal screenshot: Users have control over the value of points, which products are eligible, how the rewards are delivered, and morebLoyal screenshot: Custom coupons can be created to reward customersbLoyal screenshot: Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and morebLoyal screenshot: Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and couponsbLoyal screenshot: The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more

bLoyal user reviews

Very good


Value for money
Ease of use
Customer support
Oniqueh G.

Expensive & Frustrating Setup but Good Software Overall

Used daily for less than 6 months
Reviewed 2019-07-22
Review Source: Capterra

We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers. However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.

bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.

It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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innovative product but shady support and management practices

Used occasionally for 1-2 years
Reviewed 2018-06-10
Review Source: GetApp

Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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bLoyal pricing

Pricing options
Free trial
View Pricing Plans

bLoyal´s monthly cost is designed to allow businesses of any size to take advantage of the most versatile loyalty platform on the market. Our fees are calculated by the following factors:

Editions + Integrations + Plugins + Open APIs

Editions Pricing:
Core: $29 per device, per month
Pro: $39 per device, per month
Marketer: $59 per device, per month
Executive: $69 per device, per month

Setup and usage costs may apply.

bLoyal features

Activity Dashboard
Customer Database
Customizable Branding
Email Management
Email Marketing
Reporting & Statistics
Third Party Integrations

Access Controls/Permissions (315 other apps)
CRM (322 other apps)
Calendar Management (318 other apps)
Contact Management (379 other apps)
Customizable Templates (332 other apps)
Data Import/Export (450 other apps)
Mobile Access (423 other apps)
Reporting/Analytics (654 other apps)
Search/Filter (326 other apps)
Social Media Integration (328 other apps)
Surveys & Feedback (312 other apps)

Additional information for bLoyal


Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.