CrowdTwist - 2025 Pricing, Features, Reviews, & Alternatives

CrowdTwist is a cloud-based customer loyalty platform and engagement marketing solution for businesses of all sizes, which aims to drive engagement and loyalty by providing users with the tools to create personalized, omnichannel experiences using predictive analytics and visitor data. Designed to help brands enhance relationships with their customers and retain clients in the long-term, CrowdTwist allows users to create incentive programs using data gathered from behavior tracking.

Businesses can use the CrowdTwist platform to incentivize their customers in order to encourage loyalty and engagement, with tools for tracking and rewarding behavior. A range of different spend and engagement behavior types can be tracked, including reading a blog or article, making a purchase, writing a review, referring a friend, following the brand on social media, and more. The built-in predictive analytics automatically gather data on website visitors and convert this data to deliver personalized, targeted content with the aim of converting or retaining these visitors.

CrowdTwist uses a rewards system to retain and engage customers, and to help build deeper relationships with existing customers. Brands can create and deliver a benefits program to clients, and can segment their customers into groups based on demographic, behavior, purchase history, and other metrics, in order to deliver personalized benefits and rewards. CrowdTwist’s predictive algorithms can identify and create these audience segments based on historical and real-time data. Features such as gamification, points systems, personalized discounts, and more aim to encourage loyalty by targeting customers with rewards that are relevant to them and their purchase trends.