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Less Annoying CRM vs Act! Comparison (2026)

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Act! logo

Act!

Overview

A simple customer relationship manager made just for small businesses. Manage contact info, track leads, and never miss a follow-up.

Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized and turn relationships into results.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

30

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.8

660

5

4

3

2

1

556

87

12

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

3.9

938

5

4

3

2

1

417

262

119

67

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
61%
would recommend this app

Pros

“I wish I could send an email to a group (such as lenders) for my deals directly through the system without having to use a 3rd party.”
Verified reviewer profile picture

Ty K.

Commercial Mortgage Broker

“It's been just over a year and it has become a daily routine for me to log-in, check in with warm contacts, and organize tasks/information.”
LP

Lisa P.

Realtor

“It's also very simple to manage the contact information, including creating task and event follow-ups, sending email, and easily reviewing past interaction history.”
SL

Steve L.

Business Development Representative

Pros

“It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations.”
DS

Dominic S.

Financial advisor

“opening new potential contact (downloading lists), Target mailings, keep track of following up calls and prospect to close, Tracking and Reporting Sales.”
BC

Brien C.

President

“I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades.”
JC

Jamie C.

Owner

Cons

“As our CRM instance has become more and more populated with contacts, we have noticed that the system has begun slowing down, which causes some productivity loss.”
BM

Blake M.

Managing Partner

Cons

“If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time.”
DM

Dan M.

President

“At times, the in-depth customisation capabilities can feel a little clunky and slow, which can add to a loss of efficiency of human capital.”
DE

David E.

Marketing Lead

“The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. ”
RL

Raymond L.

Owner

  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

  • Total features96
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Assignment Management
  • Autoresponders
  • Batch Processing
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call List Management
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Client Management
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Convert to PDF
  • Customer Database
  • Customer Journey Mapping
  • Customer Portal
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Management
  • Data Security
  • Data Synchronization
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Financial Institutions
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Creation & Design
  • Forms Management
  • Insurance Management
  • Interaction Tracking
  • Kanban Board
  • Key Performance Indicators
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile App
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Product Catalog
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Data
  • Real-Time Notifications
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • Web-based Deployment
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features105
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Assignment Management
  • Autoresponders
  • Batch Processing
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call List Management
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Client Management
  • Client/Property Matching
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Contact Database
  • Contact Management
  • Contract/License Management
  • Convert to PDF
  • Customer Database
  • Customer Journey Mapping
  • Customer Portal
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Management
  • Data Security
  • Data Synchronization
  • Deal Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • For Financial Institutions
  • For Insurance Industry
  • For Mac Devices
  • For Real Estate
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Forms Creation & Design
  • Forms Management
  • Insurance Management
  • Interaction Tracking
  • Kanban Board
  • Key Performance Indicators
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile App
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Product Catalog
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real-Time Data
  • Real-Time Notifications
  • Referral Tracking
  • Relationship Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Source Tracking
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Scheduling
  • Team Assignments
  • Template Management
  • Territory Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • Web-based Deployment
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations13
  • Badger Maps
  • BigCommerce
  • Calendly
  • CallHippo
  • CrankWheel
  • Dropbox
  • Ecwid
  • Eventbrite
  • FreshBooks
  • Freshdesk
  • Google Calendar
  • Google Contacts
  • Google Forms
  • Google Workspace
  • Instagram
  • Intulse
  • JustCall
  • LeadsBridge
  • LinkedIn for Business
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Nusii
  • QuickBooks Online
  • Shopify
  • Slack
  • SurveyMonkey
  • Twitter/X
  • Volusion
  • Wufoo
  • Xero
  • Zapier
  • Zendesk Suite
  • iCloud
  • Total integrations24
  • Badger Maps
  • BigCommerce
  • Calendly
  • CallHippo
  • CrankWheel
  • Dropbox
  • Ecwid
  • Eventbrite
  • FreshBooks
  • Freshdesk
  • Google Calendar
  • Google Contacts
  • Google Forms
  • Google Workspace
  • Instagram
  • Intulse
  • JustCall
  • LeadsBridge
  • LinkedIn for Business
  • Meta for Business
  • Microsoft 365
  • Microsoft Outlook
  • Nusii
  • QuickBooks Online
  • Shopify
  • Slack
  • SurveyMonkey
  • Twitter/X
  • Volusion
  • Wufoo
  • Xero
  • Zapier
  • Zendesk Suite
  • iCloud