Act! vs HubSpot CRM

Salesforce Sales Cloud

Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Principal snd owner

There is no app on my phone in order to look up customers or companies.

IT engineer

As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them.

Manager

Remember the days before ACT usage, giant rubber band and a huge stack of 3 x 5 cards.

Act! Premium is a powerful, all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more, and create customers for life.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity/News Feed

Activity Tracking

Alerts/Notifications

Appointment Scheduling

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Calendar Sync

Campaign Analytics

Campaign Management

Client Management

Collaboration Tools

Commenting/Notes

Contact Database

Contact Management

Customer Database

Customer Portal

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Security

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Electronic Signature

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

File Sharing

Forecasting

For Insurance Industry

For iPad Devices

For Small Businesses

For Startups

Insurance Management

Interaction Tracking

Kanban Board

Key Performance Indicators

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Scoring

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multivariate Testing

Opportunity Management

Performance Metrics

Pipeline Management

Pipeline Reports

Process/Workflow Automation

Prospecting Tools

Quotes/Estimates

Real-Time Data

Referral Tracking

Reminders

Reporting/Analytics

Reporting & Statistics

ROI Tracking

Role-Based Permissions

Sales Activity Management

Sales Analytics

Sales Forecasting

Sales Pipeline Management

Sales Reports

Sales Trend Analysis

Search

Search/Filter

Segmentation

Shared Contacts

SMS Marketing

Social Marketing

Social Media Integration

Task Management

Template Management

Territory Management

Reviews for Act! come from a wide variety of industries, including management consulting (7% of reviewers), financial services (6%), and insurance (6%). The most frequent use case for Act! cited by reviewers is CRM (52% of reviewers).

Users and use cases

Some users say Act! offers affordable CRM features and reviewers appreciate the perpetual license option, which avoids monthly fees. However, some reviewers find add-ons, upgrades, and support costly, and feel ongoing expenses reduce overall value for money.

Value for money

The Act! integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.2 out of 5 for its integration with Act!) and Microsoft 365 (a document management product, 4.0).

Integrations

Act! is a CRM tool with key features that include a contact database, contact management, and more.

Act!

Web-based

Windows

Android

iPhone

Linux

iPad

Insightly

Salesforce Marketing Cloud

EngageBay CRM

HubSpot Sales Hub

Keap

monday CRM

Dynamics 365

Pipeline CRM

SugarCRM

Agile CRM

Act! Advantage Standard 

Act! Advantage Professional 

Act! Advantage Ultimate

Act! Premium Desktop

Act! Email Marketing Plus

Act! Marketing Automation Complete

Challenging data import/export

53% of reviewers feel negative about data import and export. Users report difficulties merging, backing up, or transferring data, especially when dealing with duplicates or large batches. Reviewers indicate the import tool is cumbersome, often requiring manual intervention or third-party help. They say exporting data can result in lost notes or history, and integrating with other systems is not straightforward. Many find these challenges create inefficiencies and hinder smooth data management.

Ineffective phone support experience

63% of reviewers feel negative about phone support. Some users report long hold times, unhelpful or poorly trained representatives, and frequent transfers without resolution. Reviewers indicate that support often blames external factors or requires repeated calls for the same issues. They feel callbacks are delayed or missed, and problems are rarely solved on the first attempt. Many express frustration with the lack of clear answers and the overall inefficiency of the phone support process.

Frequent slowdowns and freezes

84% of reviewers feel negative about performance and speed. Reviewers indicate the software often runs slowly, especially with large databases or multiple users. They report frequent crashes, long loading times, and high memory usage that disrupt daily work. Users say these issues make the system unreliable, cause inefficiencies, and sometimes result in lost data or productivity. Many feel the web-based version is particularly sluggish, and performance problems worsen with system updates or increased data volume.

Problematic upgrades and updates

56% of reviewers feel negative about upgrade and update processes. Reviewers say upgrades often introduce new bugs, disrupt integrations, and require extensive support. Users report forced upgrades that break existing workflows, loss of features, and compatibility problems with other software. They find updates time-consuming, with frequent downtime and complicated transitions. Many mention that upgrading is costly, inconvenient, and rarely smooth, leading some to avoid updates altogether.

Persistent bugs and instability

74% of reviewers feel negative about bugs and issues. Users report frequent crashes, error messages, and instability, especially after updates or when integrating with other software. Reviewers say technical problems often require repeated troubleshooting and support, with some experiencing data loss or being locked out of their databases. They find that new releases introduce additional bugs, and compatibility issues with Windows or Office are common, leading to frustration and downtime.

Efficient contact management

82% of reviewers feel positive about contact management. Some users report the system allows them to store, organize, and access large numbers of contacts with ease. Reviewers appreciate features like reminders, categories, and history tracking for each contact, which help them manage ongoing relationships and follow-ups. They say having all contact information centralized streamlines communication and ensures important details are not overlooked, making it valuable for long-term projects and daily operations.

Streamlined organization tools

Social Media Consultant

The platform offers robust contact management features that enable businesses to store and organize customer information in one centralized location.

Estimator

I can stay very organized with our files and contacts.

80% of reviewers feel positive about organization. Some users say the platform’s grouping, sorting, and centralized storage features help them keep customer data and activities well-organized. Reviewers appreciate being able to create dynamic groups, track leads, and manage orders efficiently. They find that these organizational tools support better time management, make it easier to stay on top of tasks, and facilitate collaboration within teams, especially for remote or busy work environments.

Comprehensive customer tracking

86% of reviewers feel positive about customer tracking. Users think the software makes it easy to log, access, and update customer information, including notes, history, and correspondence. Reviewers appreciate being able to segment, search, and filter customer data efficiently, which helps them stay organized and maintain accurate records. They say tracking interactions and activities is crucial for following up with clients and ensuring no important details are missed, supporting both individual and team workflows.

Extensive customization options

91% of reviewers feel positive about customization. Reviewers indicate they can tailor fields, layouts, and processes to fit their unique business needs. They appreciate being able to personalize dashboards, automate tasks, and add custom fields without excessive cost. Users say the flexibility allows them to adapt the software for specific industries and workflows, making it suitable for a wide range of requirements. Some reviewers find that the ease of customization helps them improve efficiency and ensures the software aligns closely with their daily operations.

User-friendly experience

This software is very user friendly and can be adapted to your business needs.

81% of reviewers feel positive about ease of use. Reviewers indicate the software is straightforward to set up and navigate, even for beginners. They find daily tasks, such as searching for information or entering data, are simple and intuitive. Users appreciate the accessible interface, helpful tutorials, and the ability to adapt the platform to their needs without steep learning curves. They say the ease of use helps them quickly become productive and reduces the time spent on training.

President

opening new potential contact (downloading lists), Target mailings, keep track of following up calls and prospect to close, Tracking and Reporting Sales.

AGM Director of Sales

I wish it was synced to my gmail so that I can created a master document to attach and then automatically add my email communication to ACT

Partner

It has been a dependable tool throughout my professional career, and I continue to view it as a strong CRM solution for businesses that value organization, data integrity, and relationship management.

Marketing Lead

At times, the in-depth customisation capabilities can feel a little clunky and slow, which can add to a loss of efficiency of human capital.

Real Estate Broker

Over the years, I’ve built and maintained a detailed database with all of my property owners, addresses, and sales across more than 50 subdivisions.

ACT helps me stay informed and organized during my contracts and groups with a wonderful feature of workflow management.  

REALTOR

Customization must come with details learning tools so we as customer's can see how these differences will enhance our businesses.

Business Owner and Sales Professional

This is a great tool for keeping my contacts organized, tracking my projects and helping me with marketing.  

Director

I'm not sure there is anything negative I can say about Act, however, the one thing that 'bugs' me is the way it records emails multiple times if there has been more than one addressee.

Admin Sales management

Excel imports with blank cells should not write over existing content in a database, it should ignore.

Director of Business Development

Integrates with Outlook - so individual and mass email mailing are easy as well as recorded in history.  

The ability to design your own database based on your needs.

It is essential in organizing my Sales Program which is to make contact calls-

How it compliments my structured sales approach in making and recording calls.

Managing Director

The CRM itself is very good but the Outlook integration was a bit tricky, however it was not helped by a former employee sabotaging the system

It helps me to organize my day and keep focused on the selling activity

Office administrator

The calendar features on ACT help me remember to follow up with customers.

Director of Technology

The interface is dated and the integration with other systems is limited.  

The calendar and scheduling function is my favorite feature.  

Also, I can establish different sales goals for each customer and/or companies.

owner

On the desktop version I can print labels but I cannot on the web version

Act! vs HubSpot CRM Comparison (2026)

Act!

HubSpot CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives