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Act! vs HubSpot CRM Comparison (2026)

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Salesforce Sales Cloud

4.4

Zoho CRM

4.3

Good recommendations?

Act!

HubSpot CRM

Overview

Act! Advantage is a front-office CRM solution that unites sales, marketing, and customer management in one affordable platform to help you stay organized and turn relationships into results.

Deals move when your team has the right context at the right moment. HubSpot Smart CRM updates itself from your calls, emails, and meetings, so reps can follow up sooner, focus on the right deals, and spend more time winning them. Start free.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

3.9

939

418

262

119

Value for money

Ease of use

Features

Customer support

61%

would recommend this app

4.5

4.4K

2.7K

1.3K

241

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations.”

Dominic S.

Financial advisor

“It allows to make changes in our own database, means if need to make some modifications to our existing database, one doesn't need to be dependent on technical support.”

Andrew B.

Managing Partner

“I have used the software since 2001, and it has been an essential part of managing my customer relationships, sales activities, and contact database for over two decades.”

Jamie C.

Owner

Pros

“I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams.”

Christian G.

Marketing Operations Manager

“It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities.”

Andrea L.

Innovation Manager

“I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools.”

Ankith T.

Software Developer

Cons

“If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time.”

Dan M.

President

“The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. ”

Raymond L.

Owner

“It dumps out .ao files that have no purpose and you ust have to delete them to keep your system from getting cluttered.”

Lori B.

president

Cons

“What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request.”

Jeff W.

Owner

“We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts.”

Jeff W.

Owner

“The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying.”