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Act!

CRM, marketing automation, and business insights for SMBs

Last updated: January 2025

Act! - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is Act!?

Act! Premium is a powerful, all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customizability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customize your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.

Benefits of using Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalized campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritize your follow-up with actionable results.

More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.

Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.

Starting from

/user

Per month

Alternatives with better value for money

Act!'s key features

GetApp's analysis of 67 verified user reviews collected between July 2021 and September 2024 identified Act!'s most critical features and how it performs according to users.

Contact Database

4.6

Reviewers appreciate Act!'s Contact Database for its comprehensive and customizable data storage capabilities. They find it easy to capture, save, and retrieve detailed information for each contact. Users report that it supports efficient tracking of leads and customers, facilitating follow-ups and sales calls. They highlight the ability to download and upload contact lists via Excel, and value the ease of finding and managing high-capacity contacts. Reviewers indicate that the Contact Database is essential for their business operations and planning. Of the 31 Act! users who gave detailed accounts of their use of Contact Database, 100% rated this feature as important or highly important.

Contact Management

4.3

Reviewers highlight Act!'s Contact Management for its seamless and user-friendly interface. They report that it effectively tracks customer interactions and schedules tasks, enhancing follow-up processes. Users appreciate the customizable contact fields and clear layout, which provide valuable insights for marketing and client management. They find it easy to organize, edit, and access client data, and mention integrations with BT Unifier. Reviewers feel that Act!'s Contact Management is important for maintaining client relationships and generating business. Of the 23 Act! users who gave detailed accounts of their use of Contact Management, 100% rated this feature as important or highly important.

All Act! features

Features rating:

3.8

(809)

Search/Filter

4.8

(21)

For Small Businesses

4.0

(2)

Customer Database

4.7

(18)

Opportunity Management

3.0

(2)

Reminders

3.0

(1)

Customizable Reports

3.3

(3)

Client Management

4.6

(8)

ROI Tracking

4.0

(1)

Lead Generation

3.3

(3)

CRM

4.7

(26)

Calendar Management

4.4

(14)

Task Management

4.3

(35)

Email Marketing

3.6

(31)

Calendar/Reminder System

4.2

(36)

Reporting & Statistics

4.0

(5)

Activity Dashboard

5.0

(4)

Customizable Fields

4.2

(19)

Lead Management

3.8

(60)

Data Import/Export

3.9

(28)

Engagement Tracking

3.5

(6)

Interaction Tracking

3.9

(33)

Workflow Management

3.7

(17)

Marketing Automation

3.9

(28)

Email Management

3.8

(40)

Segmentation

3.0

(5)

Alerts/Notifications

4.0

(5)

Lead Capture

4.2

(26)

Sales Pipeline Management

4.0

(50)

Reporting/Analytics

4.1

(24)

Event Triggered Actions

4.3

(6)

Appointment Scheduling

5.0

(2)

Pipeline Management

4.0

(6)

Shared Contacts

2.5

(4)

Sales Trend Analysis

4.0

(1)

Document Storage

3.3

(22)

Forecasting

3.3

(3)

Mobile Access

3.1

(16)

Third-Party Integrations

3.0

(5)

Lead Qualification

2.8

(10)

Landing Pages/Web Forms

5.0

(1)

Referral Tracking

3.0

(2)

Social Media Integration

2.4

(8)

Performance Metrics

3.5

(2)

Multivariate Testing

4.0

(1)

Pipeline Reports

3.0

(1)

Multi-Channel Marketing

(0)

Process/Workflow Automation

(0)

Prospecting Tools

1.0

(1)

Quotes/Estimates

3.0

(1)

Real-Time Data

(0)

Role-Based Permissions

(0)

Sales Activity Management

(0)

Sales Analytics

4.0

(1)

Sales Forecasting

3.0

(1)

Sales Reports

(0)

SMS Marketing

(0)

Social Marketing

3.0

(1)

Template Management

(0)

Visual Analytics

(0)

Web-based Deployment

(0)

Website Visitor Tracking

(0)

Multi-Channel Communication

2.3

(3)

Customizable Templates

4.0

(1)

Customizable Forms

(0)

Customizable CTAs

(0)

Customizable Branding

(0)

Customer Segmentation

(0)

Commenting/Notes

(0)

Collaboration Tools

2.5

(2)

Campaign Management

3.6

(5)

Campaign Analytics

(0)

Calendar Sync

3.7

(3)

Batch Processing

3.0

(1)

Autoresponders

2.0

(1)

API

(0)

Activity/News Feed

(0)

Activity Tracking

3.5

(2)

Access Controls/Permissions

(0)

A/B Testing

(0)

Multi-Campaign

(0)

Mobile App

(0)

Marketing Calendar

(0)

Lead Nurturing

(0)

Kanban Board

(0)

Insurance Management

(0)

For Startups

(0)

For iPad Devices

(0)

For Insurance Industry

(0)

File Sharing

(0)

Email Tracking

(0)

Email Templates

(0)

Electronic Signature

3.0

(1)

Dynamic Content

(0)

Drip Campaigns

(0)

Drag & Drop

(0)

Document Management

(0)

Act! alternatives

Act!

3.8

(809)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

3.8

Features

3.8

Value for Money

3.8

Customer Support

3.5

Zoho CRM

4.3

(6.9K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

monday CRM

4.7

(396)

visit website

Starting from

12.50

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.5

Value for Money

4.5

Customer Support

4.6

NetSuite

4.2

(1.6K)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.9

Features

4.2

Value for Money

3.8

Customer Support

3.8

Act! pricing

Value for money:

3.8

Starting from

/user

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

Act! integrations (61)

Integrations rated by users

We looked through 809 user reviews, to identify which products are mentioned as Act! integrations, and what is the users perception.

Microsoft Outlook

Integration rating: 4.1 (10)

“Used with the rest of the MS suite, dont like the way the cost model is going but stable enough without going Cloud, used with onsite Exchange”

“important to track contact communications so no need to have outlook open separate”

David Urquhart

Director

1/2

Zapier

Integration rating: 4.3 (3)

Microsoft 365

Integration rating: 3.7 (3)

Sage 300cloud

Integration rating: 5.0 (1)

Google Workspace

Integration rating: 3.0 (1)

Meta for Business

Integration rating: 5.0 (1)

LinkedIn for Business

Integration rating: 5.0 (1)

Dropbox Business

Integration rating: 5.0 (1)

Act! support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

FAQs/Forum

Phone Support

Email/Help Desk

Knowledge Base

Chat

Training options

Videos

Live Online

In Person

Webinars

Documentation

Act! reviews

Overall rating

3.8

809

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.48/10

Rating distribution

331

230

112

Pros

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Steven B.

Managing Director

I loved the software because of its user friendly platform and versatility. It allowed me to take great notes and individualize my conversations / emails with my clients.

Rhonda E.

realtor

It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing.

Paul B.

Managing Director

Cons

Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response.

Denise R.

Owner

The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.

Paul B.

Managing Director

Since being taken over by Swiftpage, it has lost its credibility and support of small businesses due to its inability to integrate with existing Sage accounting software.

David H.

Read all reviews

Act! FAQs

Q. What type of pricing plans does Act! offer?

Act! has the following pricing plans:
Starting from: $30.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Act!?

Act! has the following typical customers:
Freelancers, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Act! support?

Act! supports the following languages:
English, French, German

Q. Does Act! support mobile devices?

Act! supports the following devices:
Android, iPad, iPhone

Q. Does Act! offer an API?

Yes, Act! has an API available for use.

Q. What other apps does Act! integrate with?

Act! integrates with the following applications:
Wufoo, Microsoft Outlook, Dropbox Business, Zapier, Google Workspace, FreshBooks, Freshdesk, iCloud, Slack, Google Contacts, Microsoft 365, Ecwid, LinkedIn for Business, Eventbrite, Meta for Business, QuickBooks Online, SurveyMonkey, Volusion, Xero, BigCommerce, Shopify, Zendesk Suite

Q. What level of support does Act! offer?

Act! offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat