SailPlay Loyalty Pricing, Features, Reviews & Comparison of Alternatives

SailPlay Loyalty

Loyalty platform for retailers, e-commerce, startups etc.

4.33/5 (6 reviews)

SailPlay Loyalty overview

SailPlay is a marketing automation platform for mid-size to enterprise-level online & offline businesses. Through their suite of solutions, SailPlay enables organizations to build loyalty programs, manage triggered email & SMS campaigns and get insightful customer analytics.

SailPlay's solution consists of several key components. These are SailPlay Loyalty, SailPlay Sender, SailPlay CRM and SailPlay Analytics.

SailPlay Loyalty utilizes a gamification engine to help increase engagement within a customer base. Using aspects prototypically found in games, such as the ability to receive points and badges, SailPlay Loyalty incentivizes user engagement. SailPlay Sender automates messages to customer bases through it's triggered campaign system. While SailPlay Analytics and CRM allows businesses to view their customer base from a qualitative and quantitative aspect so that you're able to identify and take advantage of customer trends.

SailPlay Loyalty allows organizations to host a full-service, white-labeled, customer loyalty solution to retain and grow new business.


Business size



United States, Australia, Canada, China, Europe and 4 other markets, Germany, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Arabic, Russian, Spanish, Ukrainian
SailPlay Loyalty screenshot: Promo Campaigns (like "buy 2 get 1 for free", "a gift for a birthday" etc)SailPlay Loyalty screenshot: Promo Campaign BuilderSailPlay Loyalty screenshot: SailPlay contains a lot of Report Builders which you can use to analyze your customers activities.SailPlay Loyalty screenshot: An example of Analytics ReportSailPlay Loyalty screenshot: Gifts Management SystemSailPlay Loyalty screenshot: An example of Analytics ReportSailPlay Loyalty screenshot: List of clientsSailPlay Loyalty screenshot: An example of integration with a client's site: list of actionsSailPlay Loyalty screenshot: An example of integration with a client's site: list of badges. SailPlay Loyalty screenshot: An example of integration with a client's site: bonus points, status and profile.SailPlay Loyalty screenshot: An example of integration with a client's site: list of available gifts.

SailPlay Loyalty reviews


Very good

Value for money
Ease of use
Customer support
Natalia Parshikova

The best marketing platform ever!

Reviewed 2015-09-03
Review Source: Capterra

I have been working with SailPlay team since 2013 and I greatly appreciate what they did for us in Papa John's Russia. With their support we've successfully launched our Papa Rewards bonus loyalty program that has a 70% penetration rate among all our clients in Russia. Our customers are very happy gain extra points and receive free pizza from us, we get so many thankful feedbacks from them every day. SailPlay is not just about Bonus Program, they are fulfilling all your needs that you may have or even didn't think of. Within 2 months we've integrated a cross-functional email marketing platform that helps us to send not just simple everyday emails but to develop a sophisticated email marketing scheme with triggered e-shot campaigns with such triggers as customer's last order date, last order value, order frequency, preferences, even his interests! Now we're not about bothering emails, we're about giving our clients what they really desire. Since launch, our open rate increased by 20%, click rate increased by 35% and order frequency among opt-in customers increased by 12%. We can't help mentioning an outstanding 24/7 customer service we get from SailPlay. They are willing to help their customers in everything. and really do that. To summarise, becoming SailPlay's client to receive flexible individual approach from the company that really cares.

Rating breakdown

Ease of use
Customer support

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Margarita Nafikova

The best Customer Loyalty Service

Reviewed 2015-09-04
Review Source: Capterra

It over a decade of using various platforms, I have to say that SailPlay Loyalty is the best. We also use SailPlay Sender for Email & SMS Martketing. The best thing that they are integrated with each other. I would recommend SP to my professional contacts.

Rating breakdown

Ease of use
Customer support

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SailPlay Loyalty pricing

Pricing options
Free trial
One time license
View Pricing Plans

Monthly pricing is based off of the amount of transactions that occur on a monthly basis, with a separate initial fee for buildout. Customer loyalty program is all inclusive. However you're able to utilize just the email/sms automation for a separate cost.

SailPlay Loyalty features

CRM Integration

Activity Dashboard (214 other apps)
Activity Tracking (158 other apps)
Automatic Notifications (194 other apps)
Calendar Management (180 other apps)
Custom Fields (146 other apps)
Customer Database (151 other apps)
Customizable Branding (191 other apps)
Customizable Reporting (159 other apps)
Customizable Templates (165 other apps)
Data Import/Export (174 other apps)
Electronic Payments (130 other apps)
Email Integration (185 other apps)
Mobile Integration (128 other apps)
Real Time Data (128 other apps)
Reminders (183 other apps)
Reporting & Statistics (225 other apps)
Social Media Integration (162 other apps)
Third Party Integration (209 other apps)

Additional information for SailPlay Loyalty


SailPlay can be integrated with most major POS systems as well as with most popular website platforms.

Hands-off triggered campaign system for email and SMS automation.

SailPlay Loyalty has a customizable customer interface enabling organizations to white label the software with their own branding.