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Zoho Survey vs Qualtrics Market Research Comparison (2026)
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Good recommendations?

Zoho Survey
5
299
4
142
3
13
2
2
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews

Qualtrics Market Research
5
327
4
92
3
11
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
457
5
4
3
2
1
299
142
13
2
1
- Value for money
- Ease of use
- Features
- Customer support
4.7
430
5
4
3
2
1
327
92
11
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Nissam C.
Admin

Beulah G.
Senior Business Analyst
Berangere G.
Senior Accountant
Pros

Melissa R.
Administrator

Ginger S.
Graduate Student Academic Advisor

Melissa R.
Administrator
Cons
Pritam P.
Early Childhood Educator
Nissam C.
Admin
Pritam P.
Early Childhood Educator
Cons

Melissa R.
Administrator

Michael C.
Director of Survey Research
Victoria W.
Sole proprietor
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review9 days ago
Key features
- Total features63
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Assessment Management
- Audience Targeting
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Competitive Analysis
- Conditional Logic
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Funnel Analysis
- Heatmaps
- Landing Pages/Web Forms
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- Natural Language Processing
- Offline Access
- Offline Response Collection
- Online Polling
- Panel Management
- Paper-Based
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Presentation Tools
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Management
- Total features118
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Assessment Management
- Audience Targeting
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Competitive Analysis
- Conditional Logic
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Funnel Analysis
- Heatmaps
- Landing Pages/Web Forms
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- Natural Language Processing
- Offline Access
- Offline Response Collection
- Online Polling
- Panel Management
- Paper-Based
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Presentation Tools
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Management
Integrations
- Total integrations14
- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Eventbrite
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- LogRocket
- Make
- Marketo Engage
- Medallia Agent Connect
- Meta for Business
- Pendo
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Shopify
- Slack
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- UserTesting
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho CRM
- Zoho Campaigns
- Zoho Commerce
- Zoho Flow
- Zoho Recruit
- Zoho SalesIQ
- Zoho Sheet
- Total integrations38
- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Eventbrite
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- LogRocket
- Make
- Marketo Engage
- Medallia Agent Connect
- Meta for Business
- Pendo
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Shopify
- Slack
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- UserTesting
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho CRM
- Zoho Campaigns
- Zoho Commerce
- Zoho Flow
- Zoho Recruit
- Zoho SalesIQ
- Zoho Sheet
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