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Zoho Survey vs Qualtrics Market Research Comparison (2026)

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Good recommendations?

Zoho Survey logo

Zoho Survey

Qualtrics Market Research logo

Qualtrics Market Research

Overview

Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

35

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

457

5

4

3

2

1

299

142

13

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

4.7

430

5

4

3

2

1

327

92

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

“The drag-and-drop builder and variety of question types help in quickly designing structured surveys without much effort.”
NC

Nissam C.

Admin

“It is a reliable and flexible tool for creating customer feedback surveys, internal questionnaires, and research surveys.”
Verified reviewer profile picture

Beulah G.

Senior Business Analyst

“I like that we can brand our survey forms and that the tool supports multichannel distribution.”
BG

Berangere G.

Senior Accountant

Pros

“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Verified reviewer profile picture

Melissa R.

Administrator

“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Verified reviewer profile picture

Ginger S.

Graduate Student Academic Advisor

“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Verified reviewer profile picture

Melissa R.

Administrator

Cons

“The mobile preview sometimes doesn't match what actually renders on phones, so you'll want to send yourself test links before launch.”
PP

Pritam P.

Early Childhood Educator

“The least I liked about Zoho Survey is that some advanced customization options feel limited compared to more specialized survey tools.”
NC

Nissam C.

Admin

“Setup takes maybe twenty minutes, results export clean, and nobody's emailed me confused about how to fill one out yet.”
PP

Pritam P.

Early Childhood Educator

Cons

“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Verified reviewer profile picture

Melissa R.

Administrator

“Reporting (even the Results Dashboard) is lacking in functionality.”
Verified reviewer profile picture

Michael C.

Director of Survey Research

“It is a little hard to figure out what the program can do at first.”
VW

Victoria W.

Sole proprietor

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features63
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Competitive Analysis
  • Conditional Logic
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Live Results Sharing
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offline Access
  • Offline Response Collection
  • Online Polling
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Presentation Tools
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Widgets
  • Word Clouds
  • Workflow Management
  • Total features118
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Competitive Analysis
  • Conditional Logic
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Live Results Sharing
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offline Access
  • Offline Response Collection
  • Online Polling
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Presentation Tools
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Quizzes
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SSL Security
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Widgets
  • Word Clouds
  • Workflow Management

Integrations

  • Total integrations14
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • Chattermill
  • ClickTale
  • Contentsquare
  • DataGrail
  • Dynamics 365 Business Central
  • Eventbrite
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Grade.us
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Meta for Business
  • Pendo
  • Quantum Metric
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Commerce
  • Zoho Flow
  • Zoho Recruit
  • Zoho SalesIQ
  • Zoho Sheet
  • Total integrations38
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • Chattermill
  • ClickTale
  • Contentsquare
  • DataGrail
  • Dynamics 365 Business Central
  • Eventbrite
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Grade.us
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Meta for Business
  • Pendo
  • Quantum Metric
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Shopify
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Zoho Analytics
  • Zoho CRM
  • Zoho Campaigns
  • Zoho Commerce
  • Zoho Flow
  • Zoho Recruit
  • Zoho SalesIQ
  • Zoho Sheet

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