Analytic Call Tracking - 2026 Pricing, Features, Reviews & Alternatives

We help marketers who are tired of guessing where leads are coming from get the highest ROI from their advertising efforts. The REAL problem occurs when marketers don't have an efficient way to measure, analyze, and optimize campaign data--attempting to blindly solve problems without knowing the root cause. What they really need is a tool they can use that allows them to accurately measure the attribution of the leads they're generating, because you can't optimize what's not tracked. And that's exactly what Analytic Call Tracking was designed to do.

Message from ACT Founder Ben Pate:

What I've found is that most marketing agencies want to grow their businesses, work with more of the right clients, and be seen as more than just a "hired gun" but rather as someone who's critical to the strategy and growth of their client's business.…but they don't know how to make themselves stand apart from the dozens of other agencies gunning to steal their clients.

They've got a solid baseline of marketing knowledge and have acquired the skills needed to help generate more leads for their clients. What they really want is to feel fully confident in their ability to deliver the highest quality results for their clients, giving them confidence that no matter what happens, they'll always have clients willing to work with them because of their track record of results, likeability, skills, and commitment to the growth and success of the businesses they serve.

They want to work with more clients who understand the value of marketing and advertising when done right and who value them as long-term strategic partners and advisors. But they don't want to have to put in 16-hour days to reach their income goals--they want something that's going to give them an edge NOW, and keep that edge for as long as they're in business.

They may think the problem is that they need their clients to have bigger marketing and advertising budgets (the old tactic of throwing more money at a problem). They think that they need to be on more channels more often. Or they need to convince their clients to do more content marketing, blogging, or social media, or to put more money into SEO, CRO, and other elements of the marketing ecosystem.

But all of this is in an attempt to put band-aids on the real culprit. What's missing is the ability to track and analyze the right data, then leverage it to get their clients the best ROI.

So these marketers end up working harder, putting in more hours with their nose to the grindstone trying to understand their clients' campaigns. Or they try implementing any new strategy or tactic they read about in a Facebook group hoping it'll work, without any real context or understanding of what (and WHY) they're doing it. They keep spending, but don't always have the results to show for it.

The REAL problem is that these marketers don't have an efficient way to measure, analyze, and optimize the data generated by their campaigns. Because of that, they're attempting to blindly solve problems without knowing their source. They're "guessing" where the best leads are coming from for their clients' businesses, or, relying on the client's staff to keep asking the question, "How did you hear about us?"

What today's marketers really need is a tool they can use that allows them to accurately measure the attribution of the leads they're generating--because you can't improve (optimize) what's not being measured. Armed with the right data, they can finally focus effort on what's actually effective and generating an ROI and stop wasting time and money trying to scale campaigns in the dark.

They just need to realize that it's not the latest strategy or tactic, bigger budgets, new platforms, or anything overly fancy that they need. Sexy or not, they need to know and understand the right numbers – that's what will guide them to the levels of success that they know they're capable of.

And that's exactly what Analytic Call Tracking was designed to do.