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Microsoft Advertising
Campaign management and search engine optimization software
(1)
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Microsoft Advertising Pricing, Features, Reviews and Alternatives
Microsoft Advertising FAQs
Microsoft Advertising has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
These products have better value for money
Q. What languages does Microsoft Advertising support?
Microsoft Advertising supports the following languages:
English
Q. Does Microsoft Advertising offer an API?
No, Microsoft Advertising does not have an API available.
Q. What level of support does Microsoft Advertising offer?
Microsoft Advertising offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, Chat
Microsoft Advertising product overview
What is Microsoft Advertising?
Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.
Key benefits of using Microsoft Advertising
Transparent pricing
Easy-to-use campaign management
Typical customers
Platforms supported
Support options
Not sure about Microsoft Advertising? Compare it with a popular alternative
Starting from
No pricing info
Starting from
9
/user
Per month
Microsoft Advertising features
Functionality
4.0
/5
9
Total features
26
8 categories
Most valued features by users
Functionality contenders
Microsoft Advertising users reviews
Overall Rating
4.0
/5
9
Positive reviews
78
%
Overall rating contenders
Jorge P.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.
One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.
I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.
Verified reviewer
Marketing and Advertising, 51-200 employees
Used weekly for 2+ years
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If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).
The possibility to reach groups of users who simply use search engines other than Google
1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools
Jacob N.
Health, Wellness and Fitness, 11-50 employees
Used daily for less than 6 months
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I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical.
That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine.
The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google.
Raúl S.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good.
On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads.
Verified reviewer
Computer Software, 501-1,000 employees
Used daily for 1-2 years
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We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand
I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links
I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.
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