BrandpointHUB is a cloud-based content marketing platform which allows users to collaboratively create, review, publish, and track the performance of content across multiple channels. The software is designed for marketing teams and agencies, and includes an interactive editorial calendar, customizable content creation workflows, revision tracking, and more.
With BrandpointHUB, users can configure multiple creation process workflows for different types of content. Content progress can be tracked, and users can view all changes, revision histories, and comments on each piece of content. Deadlines and publish dates can be scheduled in the editorial calendar for articles, blogs, and social media content. Content can be added by clicking on individual date cells, and deadlines can be adjusted by dragging-and-dropping. The calendar can be filtered by content type, current status, and assigned user, and hovering over a piece of content gives users an overview of its stage in the content creation process.
BrandpointHUB allows users to publish content to WordPress, Facebook, LinkedIn, Twitter, and Pinterest. Tags, categories, and SEO information can be carried across to WordPress to streamline the publishing process, and RSS feeds can be set up for other content management systems. The analytics dashboard allows users to track social, blog, and distribution metrics, with content production, distribution, and performance reporting, and the ability to filter by date, project, and tags.
Software by Brandpointwww.brandpoint.com